Beauty icon, entrepreneur and founder of Huda Beauty, Huda Kattan, has pledged to donate $100,000 to support freelance make-up artists who are struggling during the COVID-19 crisis.   In a raw and emotional Instagram video, she explained: “When coronavirus first hit, I think everyone was scared about like ‘how can I protect my loved ones?’ And...

For the past 20 years, Japanese wigmaker Tomihiro Kono has been exploring the everchanging relationship between hair, identity and transformation. Starting his career as a trained hairdresser in Tokyo in 1997, Kono relocated to London where he worked as a hairstylist for different publications, including i-D and Dazed and Confused, and became a well-established name within the fashion industry...

Nestled within the Austrian Alps, lies the rich natural ecosystem that is the Bregenz forest. Rolling hills are adjacent to rugged peaks, vast meadows and rare plant life are framed by cultivated land, while the smell of homegrown herbs complements that of colourful flora. Here, sitting on top of a hill, you’ll find Susanne Kaufmann, the natural beauty guru that has been heading her family...

The Luxury sector has been hard at work to support the fight against coronavirus. The first of many, on Monday, LVMH announced it would be transforming its perfume factories in hand sanitizer labs. The conglomerate has decided to give away the antibacterial product for free, and it's shifting the operations of its perfume factory to do so. "Through this initiative, LVMH intends to help address...

From penny-pinching to being eco-conscious, the motives behind second-hand beauty buys have evolved after 2019 was declared the year of sustainability. With Japanese millennials leading the trend last year, it’s no surprise that make-up resale is gaining popularity now. When it comes to beauty and skincare, the west has long been contoured by emerging trends from Asia.Japan’s globally...

For the first time in its 183-year history, luxury brand Hermès has revealed the launch of a new beauty line, starting with a refillable lipstick. The line, called Rouge Hermès, pays homage to the brand’s perfume collection launched in 2000.The range of lipsticks, inspired by an archive of 75,000 silk swatches and 900 leather shades, will have plastic-free packaging made from the same metals...

A sustainable partnership isn’t something that happens very often, but when it does happen you know it’s bound to be something special.Named after the Hindu god and patron of the arts ‘Shiva,’ the new lipstick was launched by Budapest-based brand Nanushka in collaboration with French Luxury brand La Bouche Rouge.Known for their efforts in making sure the conversation about sustainable...

What’s happening in the Italian beauty industry? In an ever-expanding international beauty market, where new options are emerging continuously, the Italian market seems to be lacking something that is already mainstream abroad.According to a report by market research agency Mordor Intelligence, this is a result of a highly fragmented competitive landscape made up of numerous regional and...

With the organic beauty sector on the rise, London will host the first-ever international Clean Beauty show at The Brewery event space in the city’s Barbican district.The two-day tradeshow will be held October 12th and 13th, 2020,  will gather experts and brands of the clean and organic beauty sector and feature facial skincare, bodycare, haircare, and makeup brands that work with sustainably...

Will the future of beauty packaging be green? Nowadays, more than ever, alternatives to plastic packaging take the beauty industry by storm. Numerous beauty brands and groups are exploring and offering alternative packaging solutions to plastic and recycled plastic. These solutions are often similar to plastic in terms of look and feel, and include cellulose-based packaging derived from natural...

Earlier this week, Google revealed how its research team used machine learning to train an artificial intelligence (AI) to recognise different smells based on molecule shapes. This new AI, which is still in the early stages of development, could revolutionize the fragrance sector as a whole and have considerable impact on the sector’s marketing and sales strategies in the long run.A scientific...

When one travels to or through South Korea, it’s good to save suitcase space for one thing: the plethora of K-beauty products that can be scooped up from the very many beauty outlets and emporiums that tantalise with their abounding must-buy sheet masks and skincare potions – the trends and hype for which, it might surprise you, are often actually made on the catwalk.  “You may notice a lot of...

The cosmetics industry is currently scrambling to appeal to millennial and Gen-Z consumers. In their quest to appeal to the younger generation, brands are increasingly investing in new virtual and augmented reality features adapted to mobile devices. After launching a limited version at the beginning of the year, YouTube expended its AR Beauty features by letting potential customers try on...

Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered fashion collections are already on the market, there is no better time than the present for the beauty industry to dive in head first. Yoox, Amazon, Alibaba, and fast fashion retailers like H&M and Zara have all invested heavily in artificial intelligence, an innovation that has been at the core of...

Four founders of Paris-based b-to-c organic beauty brands – Seasonly, Laboté, Typology, and Holidermie – discuss their passion and willingness to advocate holistic beauty through their entrepreneurial and ethical-minded business models. What if real beauty comes from the inside? Beauty-from-within continues to be a trending topic in 2019. The concept that our appearance outside is inseparable...