While spring may have sprung across the globe, the world and its economy are still facing a state of uncertainty following the outbreak of COVID-19 (coronavirus). It comes as no surprise that the pandemic is raising some serious questions for brands and marketers.    According to a recent Econsultancy survey, 55% of UK marketers (57% in North...

An online petition on change.org is calling all major fast fashion brands to pay the garments factories they use for all cancelled and delayed orders as a result of the Coronavirus crisis.Launched on April 3rd by Remake, a registered non-profit organisation that exists to shed light on human rights violations and climate injustice being caused by the fashion industry, the petition explains...

As expected, the Coronavirus emergency has already had a significant impact on every industry – from food to tech and fashion. It comes with no surprise how to safeguard the health and wellbeing of employers businesses have started to shut down, take extreme measures and reduced deliveries.    In particular, when it comes...

Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the relevant authorities, it has finalised the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group.As it stands, the companies include Mugler, Thierry Mugler (Fashion), Clarins Fragrance Group (CFG), CFG France, Cosmeurop and CFG UK – activities that, in 2018, represented...

In light of the spread of the Covid-19 epidemic worldwide, Camera Nazionale Della Moda Italiana has announced that the Milano Moda Uomo fashion shows and presentations, scheduled June 19th to June 23rd 2020, will now take place during Milano Moda Donna edition in September 2020 instead. “We are working on new digital formats and new ways of meeting to create, in the days provided by Milano Moda...

Fashion e-commerce platform Net-A-Porter has bowed to pressure from its worried workers and stopped its online operations during the coronavirus emergency.“We have made the difficult decision to close our distribution centres in the US and Europe, thus temporarily suspending service in these regions including the Middle East. Our Asia Pacific service remains open.” Net-A-Porter explained in an...

After being amongst the first brands to offer financial support amid the Coronavirus crisis and amongst the first to announce the closure of all its stores to safeguard the health and wellbeing of its staff and clients, Giorgio Armani has now announced the conversion of all its Italian production sites to manufacture disposable lab coats for the personal protection of health workers committed...

In an attempt to support and promote British fashion, the British Fashion Council has been engaging directly with the government in order to closely monitor COVID-19 updates, advice and support for businesses whilst, at the same time, ensuring that the challenges facing the industry are articulated to the government. In particular, BFC has been asking for support for businesses, including...

The rapid spread of COVID-19 has been affecting companies and brands all over the world and the extraordinary public measures, taken almost everywhere to slow down the spread of the virus, have caused an unfortunate situation for people, businesses and communities alike.Amongst them, the H&M Group has announced the closure of 3,441 of the group’s 5,062 stores, a move that has had a significant...

These quarantine days spent at home push us to stick to our devices and social media much more than during our daily route before the Covid-19 pandemic emergency. But how are data, photos and memeories treated by the browsers and social media companies? Here's a small vademecum about what happens once you tap the “share button”.How many times have we thought about posting content on Facebook...

During this challenging time for the country, Camera Nazionale Della Moda Italiana has announced a document with proposals for support interventions for the fashion industry. The report has been sent to the Prime Minister and the competent ministries, with which CNMI has been in constant contact for weeks actively engaged in the implementation of...

The impact of Covid is being felt across literally every industry across the globe. However, how has it been affecting the fashion, beauty and retail industries? These are our most recent insights on the crisis. Across these sectors, stocks have plummeted worldwide. Most recently, American multinational corporation Nike too felt the burnt of falling stock prices and its share price fell 24.64...

In full compliance with all the decrees published to date, Pitti Uomo has announced the immediate implementing of all measures to safeguard the health and wellbeing of the people that work at Pitti Immagine, by ensuring use of all the tools and networks available for staff to work safely from home. Pitti Uomo has reassured its intentions to open next June’s fairs on time. “We are aware that it...

The much-anticipated launch of the first Hermès lipstick eventually happened last week. In keeping with the French house values, the new lipstick is a concoction of different expertise coming from five different creative minds. Pierre-Alexis Dumas, artistic director of Hermès, kick-started the project five years ago. Pierre Hardy, creative director of jewellery and shoes designed the already...

Sportswear brands Adidas and Puma have reported a collapse in sales in China amid the Coronavirus outbreak and have warned that further disruption is spreading to other markets. In particular, Adidas said it expected first-quarter sales to drop by up to €1 billion in greater China and about €100 million in Japan and South Korea. This would lead profit to decline by between €400 million and €500...