Magliano, the brand founded in 2016 by rising star Luca Magliano, uses grit, irony, realism, and satire to captivate an audience and promote its name. And this Spring/Summer 2020 men’s collection was no exception.  Luca Magliano at his Spring/Summer 2020 menswear show in Milan. Photo by Gio Staiano for NOWFASHION.Case in point: its muse is salt and pepper-haired model Toni Pandolfi whose...

Giorgio Armani ushered in the 2020 Summer Olympics by presenting the official EA7 Emporio Armani uniforms that will debut at the Tokyo games. Emporio Armani Spring/Summer 2020 menswear show in Milan. Photo by Guillaume Roujas for NOWFASHION.The show closed as 20 Olympic and 9 Paralympic Team Italy athletes paraded down the runway wearing night blue tracksuits. The tracksuits were adorned with...

Since Alessandro Sartori rejoined Zegna, the brand has been on the hunt for Milan’s industrial architectural treasures as the backdrop for its fashion shows. Ermenegildo Zegna Spring/Summer 2020 menswear show in Milan. Photo by Guillaume Roujas for NOWFASHION.Sartori – who returned to Zegna after his tenure at Berluti – chose the former Falk Iron and Steel mill in Sesto San Giovanni, just north...

In a lot of ways, Pitti Uomo has eclipsed Milan’s Men’s Fashion Week.  This is due, in large part, to the fair and its organizers’ ability to purvey a strong identity year after year, achieved through statement events (some projects that shine more than others, but nevermind) and a clear vision and point of view.  Milan, spearheaded by Camera Moda has dimmed, mired by a format that is no longer...

Then the rain came. After two days of soaring temperatures and sunshine, Monday morning in London began as it all too often does; with cloudy skies and bad-tempered traffic jams, torrents of rain and flailing umbrellas. And instead of the weekend’s sun-kissed, open-air venues, Samuel Ross dragged his audience into the depths of an old printing works-turned-nightclub complex.A-Cold-Wall*...

There was a time when the London menswear shows lent heavily on the heritage of Savile Row to propel them into the spotlight and give them credibility. This was also at about the same time we laughably didn’t think men were too interested in clothes or fashion. But times have changed and now it’s not the Savile Row names one sees on the schedule to reinforce relevance, but the designers and...

Perhaps it’s because it’s the Spring/Summer 2020 shows – with emphasis on the 2020 part – that the menswear collections this season felt for the most part fresh and new. It will soon be a new decade after all. Designers pushed themselves to explore new ground, open new chapters, and create worlds that were personal to them, the result of which means the era of the per usual...

Over the past two years, the student scene at fashion week has been gaining momentum. Where once London Fashion Week was a stomping ground only for Central Saint Martins MA students to take a real-life step into the industry, now they’ve got Westminster University hot on their tail.  San Kim's collection at the University of Westminster MA Spring/Summer 2020 menswear show in London. Photos by...

The actor Riz Ahmed swayed the afternoon away with great enthusiasm at Nicholas Daley’s Spring/Summer 2020 show this weekend. The sounds of the award-winning jazz group Sons of Kemet spread through the 12th century-built St Mary-at-Hill church and soon Ahmed was not the only one on his feet: everyone was dancing.Backstage at the Nicholas Daley Spring/Summer 2020 menswear show in London. Photo...

Over the past few menswear seasons there’s been relatively little attention paid, for the most part, to the seasons themselves. That’s not to say that there haven’t been coats and sweaters on show every winter, and shorts every summer – but that there’s a kind of standardisation in how we live now, and in the way we think about clothing, which has blurred the distinction between fashion’s...

Could it be that already on day one of the London Menswear Spring/Summer 2020 season, just two shows in, that we saw the best collection of the week? It felt like that at Munn. The Seoul-based brand made a spectacular LFW debut, the designer Hyun-Min Han having been the recipient of an exchange programme between the British Fashion Council and Seoul Fashion Week, which took place back in...

Remember when London’s menswear shows started off with a royal reception? Those leisurely, long-ago days (well, 2012 to be precise) feel a lifetime away now. This season, however, is starting before the city’s had a moment to recover from the Trump family’s fly-by vacation. And its designers, more than ever, find themselves slotted into a narrowing slice of the fashion audience’s attention...

At some point in every major fashion designer’s career, there is a moment when they look back before they continue moving forward. The past is always a good map to reference when charting unknown territory, especially when the future is as uncertain, complicated, and unfamiliar as the one faced by today’s struggling fashion industry. Alexander Wang, who showed his S/S 20 collection over the...

The question on everyone’s lips this evening at the Central Saint Martins’ BA show was: how did Fredrik Tjaerandsen do it? The fashion womenswear student wowed with a collection of huge balloons that mesmerised as they walked with models somehow inside them before being manually deflated, the latex-a-like fabric doing a brief dance mid-air, a shimmy, and then descending down...

Breathing new life into jewelry design, the Brazilian-born and London-based designer Alan Crocetti redefines the codes of traditional jewelry making by opting for gender fluid, sophisticated, and thought-provoking aesthetics. He explained his creative vision and future plans to NOWFASHION and revealed what it takes to build his own eponymous brand.Alan Crocetti. Photo: Courtesy...