The power of today's communication and branding are tools that big Maisons like Louis Vuitton have mastered and the hype around the acclaimed monogram boosted by name of the designer, Virgil Abloh from Off-White, affected their men's line. Since Abloh started his master plan and developed the company’s sampling, he has turned the brand into a...

The delicate music and voice of Fka Twigs's live performance gave the Valentino show a peculiar atmosphere, emphasising romanticism – the main theme of the collection. The tailoring approach that Pierpaolo Piccioli used for jackets, coats, suits and sportswear was stiff and structured. The romanticism aspect was expressed by fluid lines mixed with a distinct design: the jackets were opened on...

Day 2 of Paris Fashion Week kicked off at a derelict building on the 15eme arrondissement with the Études show. The Parisian collective has made a name for itself by cleverly anticipating trends ad infusing them with their own identity, creating unpretentious, super covetable collections. If this season was no exception, that means we’re in for a tailoring comeback: pleated and tapered trousers...

The fashion industry is forever filled with good intentions. It embraces one cause after another. Yesterday, it was defending minorities. Today, it fights for the environment. At last week's Pitti Uomo in Florence, you could not even find one single exhibitor who didn't feature a garment crafted from eco-friendly or recycled fabrics — a garment that was produced in conditions respectful of...

Gucci abandoned the co-ed formula to go back to fashion week with a proper mens show (58 looks and only 10 were womenswear). "It's my fifth anniversary at the helm of Gucci and I wanted to go back and rediscover all my collections," explained Alessandro Michele after the show. "My first collection also happened to...

Sankuanz, Paris Fashion Week’s official opening act this season, moved away from his streetwear bread-and-butter without completely abandoning it — after all, the brand is among Hypebeast’s and Ssense’s darlings. Chinese-born designer Shangguan Zhe chose to start his show with a series of sharp moiré suits for men and women. They were part of an eclectic collection with punk, cyberpunk,...

The winter cold outside naturally puts human beings on the hunt for the comfort of soft and natural fabrics. Precious wools, shearlings and hi-tech performance items are the shells, in which, we long to nestle. Giorgio Armani's collection evoked this cosiness by making an ode to tactile feelings. Everything was light yet warm, the volumes were big but never bulky. “I thought about a men’s...

Luca Magliano isn’t afraid of showing his dark side. This season, his menswear show was a warped ode to nightmares, a Fellinian-inspired Mediterranean twist on creatures of the night and provincial creatures of habits, set in a Milanese smokey room in the Navigli district. “We revisited our classic silhouettes by using materials typically associated with womenswear such as viscose crepe in...

Prada's show is always awaited from the fashion world, much like the words of an oracle that will set the trends for the next season, but there was a period in the recent past where this gift was a bit blurred. For this men's collection (starting from last September women‘s and the MiuMiu shows) La Signora Miuccia gave back the major fashion statement everybody was begging for. This season, she...

On the second day of Milan Mens Fashion Week, a series of younger brands gave a twist to their offering. At Caruso, creative director Aldo Maria Camillo reinforced his legacy of pragmatic masculine style. Every season, the designer presents unmistakably concrete and qualitatively noteworthy looks ranging from tailored separates to leather coats and trousers. This season, classic tailoring was...

“We all need means of supplementing our natural capabilities since nature is indifferent, inhuman (extra-human), and inclement; we are born naked and with insufficient armour,” stated modernist architect Le Corbusier in his book The Decorative Art of Today, in 1987. Considered to be one of the most groundbreaking and influential critiques on the world...

For the Emporio Armani, Italian icon Giorgio Armani put out his statement about sustainability. “The capsule collection I presented at the end of the show was not a personal promotion for the new drop but a message for the World, as the urgency is real. This is the starting point that will be developed in the other lines, ” explained the designer...

For the first time ever, the British Fashion Council and Camera Nazionale Della Moda Italiana have collaborated on a special activation, running from January 11th to January 13th, that brings together young British and Italian creative talents in the hotbed of commerciality that is Milan Menswear Fashion Week. “I think this is a great opportunity for all of us, as it definitely gives us some...

What will be the look of future generations? It’s been a few seasons since designers declared that a return to old-school elegance was nearing, yet nothing seemed to be happening. On the other hand, this season, Milanese designers actually tried to take a stand.“We’ve reached a peak moment in the menswear market where men have had enough of streetwear, and as dandyish style emerges, I think...

Louder voices can make more noise. And, if the noise marks the rhythm of change, its the best music to hear.  In this occasion, the speaker was Ermenegildo Zegna, one of the most important Italian names within the industrial groups and excellence in fabric manufacturing, and the loud voice was the process of sustainable innovation that the company...