Feminism: A Fashionable Trend?

Fashion can create trends, but it can also pick up existing trends from the ground, reflecting and echoing them back. Feminism has become a clothing trend because it responds to how women are feeling today. Why do we choose to wear the things we do today? The best way to explain it is that, as women, we are literally wearing our anger on our sleeves. And we are right to do so. According to the World Economic Forum, we are over two hundred years away from achieving gender equality, and we are still paid less than men everywhere in the world. In addition, we live in an era in which we have witnessed that our rights can be taken away from us. If you look on Google Trends, you will see that more people searched for the words “a Feminist t-shirt” in January 2017 than ever before. What happened in January 2017? It was the first month of Trump’s presidency – with all the anger it provoked among women, motivating hundreds of thousands of them to hit the streets in protest for the first of many women’s marches.


So, is making feminism fashionable a positive thing? We faced the same struggles ten years ago, but we were not as vocal and united as a group as we are today. In the meantime, feminism has moved from the fringes to the masses. I believe that the emerging fashion trend is extremely positive. The fact that it is more than just one woman here or there wearing the message on her sleeve is a sign that women, wherever they are and whomever they are around the world, are embracing a new sisterhood. We finally understood that we all need to be in this together for our place in the world to change. It is a sign that we live in an unprecedented moment in time in which women have harnessed their power through the #metoo movement, the Women’s March, and many more events that show that they will no longer tolerate not having their fair share of this world in the way they deserve. More women than ever are also willing to step to the forefront to claim this place. Fashion brands are seeing it more and more, and they are responding to it, nourishing our #girlpower.


In a way, this mass mobilization (both in clothing and in real life) has not happened since the days that the suffragettes fought for our voting rights over a hundred years ago. Back then women demonstrated their belonging to the movement by wearing purple (loyalty and dignity), white (purity), and green (hope) on their clothes or in the trimmings of hats, belt ribbons, and shoulder sashes. We are much less accessorized and much more direct today, so we simply write it on our clothes. We are also not just fighting for a single right, but for a variety of rights that have become categorized under the umbrella of “feminism.” Clothing is not only a way of demonstrating that we belong to and support the movement, but also a way of opening up the conversation. Wearing pro-women slogans on my clothes sparks more conversations than anything else I have ever worn. What an opportunity to connect to other sisters and convert others to the cause!


In conclusion, is fashion becoming more feminist? 


Arguably yes, but so are women. For my 33rd birthday I wore a t-shirt, a (hopefully) ethically-made one from L.A., emblazoned with the slogan “Women Will Save the World.” Over the last ten years, I have been working to help women find their voice and their place in a world that will be much improved once our voices are heard. I believe, and have always believed, that women represent the single greatest answer to our future. We are half of the population, so envision the huge opportunity for the world if our talents and potential were fully seized. Ten years ago, the problems were the same but there were no t-shirts to buy, at least not with the availability and variety that exists today. I believe that this demonstrates the level of urgency and magnitude this cause has reached.


So yes, maybe fashion is using feminism as a trend that sells right now more than ever, but feminists are also using fashion to send their message, louder and clearer than ever before. It is one trend that I hope will not go out of style any time soon.


(And by the way, when choosing our own wardrobes – as much as possible – we should think about all women, even the significant percentage of women today working in other parts of the world in garment factories, and make sure that feminist articles are ethically sourced. All the better if the profits generated from your t-shirt are destined to support the work of fellow activists.)

 

About the Author

Chiara is an expert on female entrepreneurship, gender equality, and the future of the workplace. She consults corporations based on launching her nonprofit, LedByHER, in women's entrepreneurship, innovation and rights. Chiara regularly appears in the media, conferences, and has been awarded the Woman of Influence award in France.

 

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
How to Lose Followers
By Aarushi Saxena
Disingenuous endorsements is the number one reason why individuals unfollow influencers,...
By Aarushi Saxena
By Aarushi Saxena
Disingenuous endorsements is the number one reason why individuals unfollow influencers, according to Instagram creative firm Takumi and a study released last week by Marketing Charts, a hub for data, graphics, and research analysis. Based on a survey of 2,251 representatives in the UK, the US,...
Disingenuous endorsements is the number one reason why individuals unfollow influencers, according to Instagram creative firm Takumi and a study released last week by Marketing Charts, a hub for data, graphics, and research analysis. Based on a survey of 2,251 representatives in the UK, the US, and Germany, a significant crowd of 16- to 24-year-old consumers credit influencers for their “trendy...
The Kimono Reinvented
By Elisabeta Tudor
The kimono has always been an object of fascination. Even in Japan, where it is considered an...
By Elisabeta Tudor
By Elisabeta Tudor
The kimono has always been an object of fascination. Even in Japan, where it is considered an intangible cultural treasure, designers can’t help but put their hands on it to reinvent it and challenge traditional perception.Yoshiki Hayashi, an influential composer and musician-turned-designer, did...
The kimono has always been an object of fascination. Even in Japan, where it is considered an intangible cultural treasure, designers can’t help but put their hands on it to reinvent it and challenge traditional perception.Yoshiki Hayashi, an influential composer and musician-turned-designer, did just that during the latest week of runway shows in Tokyo. As of today, the best-selling artist –...
The Forgotten Side of Fashion
By Frédéric Martin-Bernard
In our current times that are defined by social media and selfies, it is not uncommon for fashion...
By Frédéric Martin-Bernard
By Frédéric Martin-Bernard
In our current times that are defined by social media and selfies, it is not uncommon for fashion designers to solely focus on the front sides of the garments they design. Is this a reflection of our current digitally-obsessed era, or does this tendency reveal a decline of true craftsmanship?The...
In our current times that are defined by social media and selfies, it is not uncommon for fashion designers to solely focus on the front sides of the garments they design. Is this a reflection of our current digitally-obsessed era, or does this tendency reveal a decline of true craftsmanship?The contrast was striking. On September 25th, Anrealage’s Creative Director Kunihiko Morinaga chose to...
Chloé and UNICEF to Empower Young Women
By NOWFASHION
The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just...
By NOWFASHION
The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just announced a new 3-year global partnership to advance gender equality through innovative tech solutions developed with and for adolescent girls.The partnership will include support to flagship UNICEF...
The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just announced a new 3-year global partnership to advance gender equality through innovative tech solutions developed with and for adolescent girls.The partnership will include support to flagship UNICEF programming models that equip adolescent girls and young women from Bolivia, Jordan, Morocco, Senegal,...
The Show Goes on in São Paulo
By Jorge Grimberg
“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of...
By Jorge Grimberg
By Jorge Grimberg
“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of the past few years and throughout this scenario, SPFW has become a tool to keep the system alive,” said Paulo Borges, the CEO and founder of São Paulo Fashion Week, which will close its 48th edition on...
“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of the past few years and throughout this scenario, SPFW has become a tool to keep the system alive,” said Paulo Borges, the CEO and founder of São Paulo Fashion Week, which will close its 48th edition on Friday. A visionary ahead of his time, Borges started São Paulo Fashion Week 24 years ago. The...
Shanghai: Tech and Tribal Culture
By Jing Zhang
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their...
By Jing Zhang
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between...
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between Xintiandi (home to shows on the main official schedule) and the Labelhood runway platform – this time...
How Shanghai Could Change Fashion
By Gianluca Cantaro
When you are in Shanghai, the only thing you need to worry about is always keeping your phone...
By Gianluca Cantaro
By Gianluca Cantaro
When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on...
When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on transactions and, I guess, fewer tax evasion problems (at least for shopping). This is one aspect of the...
Lindbergh Film to Premiere in Milan
By Sofia Celeste
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo...
By Sofia Celeste
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The...
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The Lindbergh documentary was directed by Jean-Michel Vecchiet, who also depicted the life of Jean-Michel...