Giada’s Futuristic Sophisticate

With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s fall-winter 2020/21 woman was more forward-looking than ever. 

Giada's creative director Gabriele Colangelo unfurled innovative, polished ensembles crafted with pleated innovative leather and plissé silk chiffon, which was meant to reflect a sense of natural movement and ripples of streams and rivers. As usual, the research and hours of hand craftsmanship were expressed through the fine details. 

“The Giada woman always looks to the future. At the same time, she’s never flashy and embodies an understated elegance,” Colangelo said backstage. 

Colangelo explained that he focused on creating unique prints with top Italian fabric houses, in order to imitate how nature is reflected and distorted on water.“I was looking to mimic the refracted image of nature, which is reflected like a mirror,” he said. 

A poetic, a-seasonal collection of dreamy, elongated silhouettes, delicate sandals and boots and an array of accessories and leather goods - totes, bucket bags, and micro purses - to accommodate the evolving needs of a hyper-tech society. Outerwear was dominated by rigid, folded and asymmetrical looks made of alpaca and cashmere mix fabrics. Overall, long trench coats and jackets were an extension of the architectonic style that Giada is well-known for. 

“It’s a forward-looking classic. This is what I really like,” Colangelo mused. 

A driving force behind Giada’s European allure, Colangelo - who also designs his own eponymous label - has successfully and consistently shaped and evolved Giada’s image. Giada was founded in Milan in 2001 by Italian designer Rosanna Daolio and is now part of Chinese luxury brand management company Redstone Haute Couture, which introduced vanguard brands like Valentino, Ferragamo and Yves Saint Laurent to China. Colangelo has been a key element in Redstone’s strategic expansion plans for the brand. Since its reboot, Redstone has focused on opening boutiques in Italy, China and cities like Boston, a global mecca of higher education and culture. 

Colangelo explained that the Giada woman has also evolved. Since taking over the creative direction of the brand, she has turned into one of the most elegantly modern people on the Milan fashion scene. 

“Exhibition is not part of her character, because she knows who she is.”

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