Giada’s Perfection and Polish

With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Fall/Winter 2018/19 collection was a testament to this brand’s evolution as a go-to brand for ladies aspiring for a professional, upper crust polish.

GIADA FW18 show in Milan. Photo by Elizabeth Pantaleo for NOWFASHION.

Giada's creative director Gabriele Colangelo unfurled sophisticated, no-fuss ensembles crafted with the finest silk, wool, cashmere, and baby alpaca. At first blush, the collection appears minimal, but in reality, hours of hand craftsmanship and subtle details render each piece timeless. 

“These chiffon pleats,” Colangelo said backstage, “were sewn together completely by hand to show the contrast of two colors. I wanted to give everything a vertical effect.” 

Pleats are very prominent in Colangelo’s collections for Giada. This was further underscored by Colangelo’s inspiration. This season, he looked to the abstract paintings of Roi James, whose geometric, pleated shapes were in-line with Colangelo’s world, which seems to be dominated by this Greek and Roman classical concept of perfection and elegance. 

The sunray pleats present in James’ work also provided the basis of the motif that was splashed on silk and wool blouses. 

Elsewhere, Colangelo made his mark and showed off his unmistakable penchant for effortless elegance by fashioning sashes flowing here and there, rings that function as buckles, stony hand-painted gold bracelets, and leather bags that fold in half like books.  

GIADA FW18 show in Milan. Photo by Elizabeth Pantaleo for NOWFASHION.

A native of Milan, Colangelo grew up in a family of luxury furriers and has made a name for himself with his signature label; his penchant for fine, innovative fabrics; and his ability to render his pieces works of modernist art. 

Colangelo designs his own label, but joined Giada to help fuel its resurrection. The label was founded in Milan in 2001 by Italian designer Rosanna Daolio. It is now part of Chinese luxury brand management company Redstone Haute Couture, which introduced vanguard brands like Valentino, Ferragamo, and Yves Saint Laurent to China.

This season, Giada’s Chinese management donated autographed letters by the artist Francesco Hayez to the Biblioteca Braidense. In September, the group donated handwritten letters inked by Italian writer Alessandro Manzoni to the Milan Cultural Institution to demonstrate its continued appreciation and commitment to Italy’s cultural heritage. 


See GIADA's full FW18 collection here.