Giambattista Valli Ready To Wear Spring Summer 2015 Paris

Young designers hoping to launch their own label should take a close look at the road designer Giambattista Valli has traveled to arrive at today’s spring/summer 2015 show.

He paid his dues working alongside Mr. Emanuel Ungaro, and built a fan base of "Valli Girls" who would follow him anywhere. Then he launched a signature line with a distinct point of view. His view being focused on feminine designs crafted with an impressive attention to detail and love of embellishments.

Over the years he worked hard and relentlessly, eventually shrewdly expanding his brand to include an haute couture outlet for his more expansive ideas. Then came a bag line to tap into the lucrative accessories market. And just last week in Milan a new secondary line called Giamba, made its debut. It's misson: to entice the next generation of clientele into the designer's  universe. 

Valli now looks to have all his sartorial ducks in a row. The introduction of the new Giamba line and the couture collection have had a positive effect on the designer’s signature collection. There is a balance and calculated restraint to it now that Valli has multiple levels to channel his creative energy.   

This season in his ready-to-wear collection there was a Japanese influence to the designer's slightly 60s shaped silhouettes. There were complex but no less appealing proposition of mixing bold prints, flower patterns and abstract embellishments, like fringe or lace, that would bring another interesting layer of textural dimensionality to the designs.

Besides Valli's feminine and dynamic dress propositions, which already have a strong fan base (just check out the outfit Amal Alamuddin chose to wear on her first day as Mrs. George Clooney), the tunic pant suits also were very well done. Their long and lean shape were lent a dash of dramatics thanks to a judicious use of stripes. 

This was one of the most well balanced and intellectually complex shows Valli has done to date. And between this show and the Giamba collection, next summer is going to be a bumper season for the designer. 

Giambattista Valli S/S 2015. Daria Shapovalova at Milan Fashion Week from NOWFASHION on Vimeo.


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