Gosha Rubchinskiy chooses NOWFASHION for the exclusive live-streaming of his FW18 show
"Gosha Rubchinskiy’s FW18 collection marks the conclusion of a chapter. Bringing fashion off the beaten path for the third season to the city of Yekaterinburg, Gosha presents both references to his past and hints of the future to come.
The location of the show, the Yeltsin Center Museum, recounts the years of the former president’s mandate, who ruled Russia from 1991 to 1999, a very formative decade for Russia as well as Gosha. The models walk through the museum’s rooms as if walking through history, invading the different spaces and reclaiming the symbolism of this pivotal period in the country’s past."