Green is the Way to Go

Bright colors were all over the Parisian runways this season – especially lapis lazuli blue, primary red, as well as neon pink and flashy yellow – but one color stood out more than any other: lime green. In fact, it has been trending for a while; the hype started around the end of last year, when the infamous Kardashian-Jenner clan started sporting this flashy green hue as a total look, sharing their stylish selfies on social media, which instantly prompted the fast fashion retail to knock off their attention-seeking outfits.



Saint Laurent Fall/Winter 2019 show in Paris. Photos by Guillaume Roujas for NOWFASHION.


In Paris, however, designers have offered a more subtle and sophisticated take on this trendy color. In fact, Anthony Vaccarello expressed his love for neon green by featuring several neon colored cocktail pieces that finished off his collection and were literally shining in the dark. Designer brands such as Off-White, Christian Wijnants, AALTO, Nina Ricci, and Afterhomework excelled at their interpretation of this bright, lime green hue, featuring it either on total looks or through bold details. Christian Wijnants, for his part, offered a chic yet sporty wardrobe that came in bright green hues – think lime, forest, and emerald, mostly – while Nina Ricci featured the lightest lime green hue on the runway this season, where Rushemy Botter and Lisi Herrebrugh, the duo behind the menswear brand Botter, have introduced their debut womenswear collection, as the brand's newly appointed creative directors.



From left to right: Off-White Fall/Winter 2019 show in Paris. Photo by Guillaume Roujas for NOWFASHION, Nina Ricci Fall/Winter 2019 show in Paris. Photo by Gio Staiano for NOWFASHION and Christian Wijnants Fall/winter 2019 show in Paris. Photo by Regis Colin Berthelier for NOWFASHION. 


On a more spiritual and metaphysical level, green – and lime green in particular – is a strong symbolic color:  it is used, for instance, in energy healing processes, and stays for balancing out extremes, manifesting and expressing important messages, and rewarding what is due. On a social level, and when it's particularly bright, it is first and foremost the colors of creative non-conformists and visionary problem solvers and stays for sustainable values, fairness, and justice. Needless to say that it comes in handy for fashion designers, such as Marine Serre and AALTO's Tuomas Merikoski, who used this color to reflect on the current socio-political status quo throughout their collections.



DROMe Fall/Winter 2019 show in Paris. Photos by Guillaume Roujas for NOWFASHION.


But it wasn't only lime green that made the cut this season; other green hues, such as forest, emerald, and mint were also all over the runway and made quite a statement at DROMe's ready-to-wear Fall/Winter 2019-20 show that featured too-cool-for-school preppy outfits and tailored coats in a vibrant mint green – almost seafoam – hue. 


From left to right: Elie Saab Fall/Winter 2019 show in Paris. Photo by Regis Colin Berthelier for NOWFASHION, Atlein Fall/Winter 2019 show in Paris. Photo by Guillaume Roujas for NOWFASHION and Andrew GN Fall/winter 2019 show in Paris. Photo by Guillaume Roujas for NOWFASHION. 


Forest green, for its part, made quite a chic statement at Elie Saabthe Lebanese designer showcased his forest green colored, highly feminine cocktail numbers, alongside other strong colors, such as lapis lazuli blue and wine red. The hue also made for a sophisticated look at the Atlein show, in the form of a figure-hugging, ruched cocktail dress. Andrew Gn also had a quite interesting take on the trendy hue: his many runway statement outfits, including fringed hippie numbers, floor-skimming gowns, and wide capes featured a bold forest green print pattern. Let's not forget Marine Serre, who showcased two head-to-toe green tartan outfits during her dystopian Fall/Winter 2019-20 show – without forgetting her lime green take on some "Gilets Jaunes" inspired outfits. 


From left to right: Marine Serre Fall/Winter 2019 show in Paris. Photo by Regis Colin Berthelier for NOWFASHION, Dior Fall/Winter 2019 show in Paris. Photo by Regis Colin Berthelier for NOWFASHION and AALTO Fall/winter 2019 show in Paris. Photo by Guillaume Roujas for NOWFASHION. 

Speaking of cool tartan fabrics, Maria Grazia Chiuri's emerald-hued, girly, and preppy sisterhood inspired outfits, including A-shaped bustier dresses, almost transparent tulle skirts, and wide cut 90s inspired pants worn under tailored coats and jackets came with a certain sense of freedom and emancipation. As for Tuomas Merikoski, the designer behind the Finnish, Paris-based womenswear brand AALTO, his collection was also about breaking up power structures and celebrating powerful femininity. At AALTO, the rigid office dress code got a radical twist, as Merikoski played with bright colors, volumes, deconstruction, and technical textures to free the women's wardrobe from any constraints. "There are no more barriers or limits; what really counts is the attitude," explained the designer. And that's precisely what this green color trend is about.