Charlotte Casiraghi, Gucci's brand ambassador, as well as the face of its newly launched cosmetics line, and Kate Moss- basically a global ambassador for all things fashion but who also just did a short film with the house- sat front row at the Gucci show on Wednesday to kick off Milan Fashion Week in style. What they saw on the catwalk was designer Frida Giannini once again taking fashion back to the 1970s.
Moss must have been in seventh heaven as she watched all the cropped flap-front sailor pants, russet hued patchwork fur vests and silk Japanese dressing gowns come down the runway. Eccentric Hippy boho is her sartorial happy place.
And it will probably be a happy place for a lot of other women too, come next summer as Giannini cherry picked some of the strongest statement garments of that era and stuck them into a sort of "greatest hits" line up. Who hasn't owned (or wanted to own) a Sgt. Pepper military jacket, a forest green suede dress or a skirt with big marine buttons zipping down the front?
There is no question that the 70s roots of this show ran long and deep. But Giannini seemed to really be trying to bring her beloved decade forward. She did this mostly in her chosen proportions, by cropping her bell bottom boyfriend pants, inserting sexy broderie anglaise into her denim day dresses, and deciding to go with above-the-knee cocktail dresses (instead of a more traditional maxi) for her printed bead embellished silk numbers. In this way she was able to give a feather light fashion face-lift to all the hallmark looks that have a good 40 years on them.
The same held true with the accessories. The red and green canvas straps and bamboo details on the bags were classic Gucci. But they still held up. And for a new generation of Gucci fans they will make for great - instantly recognizable - statement accessories. Good too were the "these boots are made for walking" suede boots and strappy snakeskin high-heeled sandals.
It all made for lots of profit centers for buyers to chose from which should make Kering, the brand's owner, happy when results season roles around again next year.