Iceberg jolted Milan's fashion world to attention with a screeching wake-up call as Gesaffelstein's "Hellifornia" provided the soundtrack for its superhero-inspired fall winter collection.
Patterns were deconstructed, blurred and even abused and translated into a futuristically-altered version of Prince of Wales plaid and houndstooth.
The company said that the collection's muse was Batman protagonist Bruce Wayne, "who usually dresses in glen plaids and tweeds and becomes a heroic Batman when he sports techno clothes".
In-line with other men's wear collections this season, we saw a lot of multi-dimensional plays on fabrics. Coats of wool and silk, neoprene sweatshirts, poplin shirts, classic trousers are constructed in an optical illusion of textures.
The lines between knitwear and outerwear are crossed with parkas covered in wool yarn, while more traditional sweaters - turtle and mock necks also served as a key element of the collection.
Federico Curradi's second men's show with the brand is probably one of the most innovative in terms of prints that we have seen so far in Milan.
While his peers are also jumping on the traditional English gentleman bandwagon en-masse, Curradi, if nothing else, is serving it up in an original fashion, as we have never seen it before.
And Batman perhaps would agree.
“People need dramatic examples to shake them out of apathy," Bruce Wayne once said. "As a man I’m flesh and blood, I can be ignored, I can be destroyed, but as a symbol, as a symbol, I can be incorruptible.”