In Conversation with… Alessio de'Navasques & Clara Tosi Pamphili

Alessio de'Navasques and Clara Tosi Pamphili. Photo: Courtesy of PR.

Rome has recently turned into a burgeoning platform for young designers, and slowly but firmly aims to steal Milan's spotlight – or at least to be considered and acclaimed for building a new and dynamic young designer scene. In this context, Alessio de'Navasques, Co-Founder of A.I., Artisanal Intelligence, together with Clara Tosi Pamphili, have played a notable role in promoting and challenging the Italian young designer scene as well as the Roman cultural heritage. In fact, A.I. has explored Made in Italy craftsmanship and fashion for the past decade. The event takes place twice a year in various galleries, artistic spaces, and ateliers around town, in order to reveal Rome's unusual and hardly accessible historical places, along with emerging talents that deserve some exposure – and this time around, A.I.'s “Re-Action” exhibition took place at the iconic Cinecittà film studios in the context of Altaroma – the same studios which were accidentally set on fire earlier last week. Less than two weeks ago, NOWFASHION sat down with the A.I. Co-Founders and discussed the importance of fashion and film in the very same Cinecittà Ancient Rome set that now no longer exists as it used to. As the saying goes: Rome wasn't built in a day – unfortunately, Cinecittà was almost destroyed in one. But more importantly, projects like Artisanal Intelligence show that iconic cultural places cannot only be reinvented – they can rise from their ashes and matter more than ever.

Artisanal Intelligence "Re-Action" exhibition in Rome. Photo by Gio Staiano for NOWFASHION. 


What do you think about the change of location. How do you feel about Altaroma and Artisanal Intelligence being staged at the iconic Cinecittà studios?


Clara Tosi Pamphili: Cinecittà is a special place because it’s a place where “nothing is true”; it's surreal! In a way, it's an idealistic and dreamy take on Rome, as it's a version of Ancient Rome that was rebuilt for the film industry. But it is also very special place for fashion, because Cinecittà actually started to reflect Roman fashion as early as 1937, when the studios were built. Iconic actresses and actors would wear Roman designer clothing and Couture and the whole world would witness it – Cinecittà became part of Rome's DNA, which is also why it's such a great place to exhibit fashion today.

Can you tell me more about the relation between the current project of Artisanal Intelligence and the vibe here at Cinecittà?

Alessio de'Navasques: The theme of this season's edition of Artisanal Intelligence is “Re-Action”: its take on the evolution of fashion, on transformation triggered by an atmosphere of crisis, and, ultimately, on metamorphosis and mutation. The Ancient Rome set of Cinecittà has a similar vibe: it's unique and stuck in time, and yet, it evolves with every new film project. For Artisanal Intelligence, we decided to build sort of a military camp-base within the Cinecittà, which is something very cinematographic as well. We wanted to challenge the iconic Ancient Rome set by adding something utterly contemporary and different that reflects a moment of change, a moment when the old meets the new, a moment when the new generation takes over.

Artisanal Intelligence "Re-Action" exhibition in Rome. Photo by Gio Staiano for NOWFASHION. 


How do you define this moment of change?


Clara Tosi Pamphili: It's a difficult and strong moment at the same time – a new beginning; before that, everything was broken and had to be rebuilt. In a way, it's like a phoenix who arises from its ashes. We used these military base-camp aesthetics on purpose to show that creativity can be borne out of a place that is crumbling down, that restriction can inspire change.

Alessio de'Navasques: The political and social moment right now is very special everywhere in the world. Young creatives are more afraid of the future than ever before. We are all searching for comfort and protection, which is why we decided to exhibit a bunch of designers who incorporate these protective, utilitarian, and uniform-ish elements into their collections. In this context, the process was very important to us. We selected designers who research a lot and who focus on a mix of technology and craftsmanship – we think of them as the new, contemporary artisans who do their best to find innovative solutions and to challenge our perception of fashion.

Discover Artisanal Intelligence' “Re-Action” exhibition during Altaroma and its participation designers here.

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
A Verdict on Digital Fashion Week
By Fabio Ciquera
In the past two weeks, we have witnessed an array of different and varied virtual presentations,...
By Fabio Ciquera
In the past two weeks, we have witnessed an array of different and varied virtual presentations, online happenings and symposia. One cannot accuse luxury houses to lack inventiveness, and there is a genuine appreciation for the quick turnaround in moving everything online. From Loewe to Prada and...
In the past two weeks, we have witnessed an array of different and varied virtual presentations, online happenings and symposia. One cannot accuse luxury houses to lack inventiveness, and there is a genuine appreciation for the quick turnaround in moving everything online. From Loewe to Prada and Dior, among the many names, the creative solutions have been exciting to watch. This new reality...
Revival LDN: The Upcycled Fashion Brand Aiming At Helping the Environment
By Alice Ierace
For years now, many fashion brands have added sustainability to their vocabulary and, through...
By Alice Ierace
For years now, many fashion brands have added sustainability to their vocabulary and, through research and proposals, have tried to lessen the fashion industry’s huge impact on the environment. However, despite the efforts, many are still the fast-fashion brands ignoring the issue. The problem is...
For years now, many fashion brands have added sustainability to their vocabulary and, through research and proposals, have tried to lessen the fashion industry’s huge impact on the environment. However, despite the efforts, many are still the fast-fashion brands ignoring the issue. The problem is that, no matter how sustainable they deem they are, we are still living in a fast-paced environment...
Reflections on Life post Lockdown at MFW
By Alice Ierace and Elisa Carassai
Etro Kicking off day two of Milan Fashion Week was ETRO presenting its Men’s Spring Summer 2021...
By Alice Ierace and Elisa Carassai
By Alice Ierace and Elisa Carassai
Etro Kicking off day two of Milan Fashion Week was ETRO presenting its Men’s Spring Summer 2021 and Women’s Resort 2021 collections with an informal gathering at Milan’s iconic Four Seasons Hotel. “We are finally back together, in the garden of this iconic hotel, in the heart of Milan’s...
Etro Kicking off day two of Milan Fashion Week was ETRO presenting its Men’s Spring Summer 2021 and Women’s Resort 2021 collections with an informal gathering at Milan’s iconic Four Seasons Hotel. “We are finally back together, in the garden of this iconic hotel, in the heart of Milan’s Montenapoleone district. We want to highlight that we are a family, that Etro is a family living in a world...
White Mountaineering Brings Back BLK Line
By Elisa Carassai
Showcasing at Paris Fashion Week, ’s White Mountaineering is the creative baby of Japanese...
By Elisa Carassai
Showcasing at Paris Fashion Week, ’s White Mountaineering is the creative baby of Japanese designer Yosuke Aizawa. This season, the designer not only presented an exclusive film directed by Daito Manabe from the Rhizomatiks, but he also decided to relaunch his original BLK line. Launched in 2009,...
Showcasing at Paris Fashion Week, ’s White Mountaineering is the creative baby of Japanese designer Yosuke Aizawa. This season, the designer not only presented an exclusive film directed by Daito Manabe from the Rhizomatiks, but he also decided to relaunch his original BLK line. Launched in 2009, White Mountaineering’s BLK Line proposed a new feel to outdoor wear with high-spec textiles and...
Digital Meets Local at Sunnei
By Elisa Carassai
Before lockdown started, Loris Messina and Simone Rizzo...
By Elisa Carassai
By Elisa Carassai
Before lockdown started, Loris Messina and Simone Rizzo were supposed to move in their newly-bought building, Casa Sunnei. Not being able to move in, and stuck quarantining home, the duo started reflecting on what they could do to move forward, at a slower...
Before lockdown started, Loris Messina and Simone Rizzo were supposed to move in their newly-bought building, Casa Sunnei. Not being able to move in, and stuck quarantining home, the duo started reflecting on what they could do to move forward, at a slower pace.  “During the lockdown, I realized we were moving at a pace that was too fast - we were...
A Play of Poetics at MFW
By Elisa Carassai
MSGM’s Midsummer Night’s Dream Kicking off the first day of Milan’s Digital Fashion Week was...
By Elisa Carassai
By Elisa Carassai
MSGM’s Midsummer Night’s Dream Kicking off the first day of Milan’s Digital Fashion Week was Massimo Giorgetti’s MSGM, with a film celebrating the new Milanese generation of young creatives, as well as the joy of life post-lockdown. Inspired by writer Isabella Santacroce’s book Fluo: Storie di...
MSGM’s Midsummer Night’s Dream Kicking off the first day of Milan’s Digital Fashion Week was Massimo Giorgetti’s MSGM, with a film celebrating the new Milanese generation of young creatives, as well as the joy of life post-lockdown. Inspired by writer Isabella Santacroce’s book Fluo: Storie di Giovani a Riccione (“Fluo: Stories of Young People in Riccione”) – who also happens to be from...
Purity and Tradition Intertwine at MFW
By Alice Ierace
Prada and The Show That Never HappenedFew people do fashion quite like Miuccia Prada. After the...
By Alice Ierace
Prada and The Show That Never HappenedFew people do fashion quite like Miuccia Prada. After the announcement back in February stating that Raf Simons would become the brand’s new co-creative director, today we were lucky enough to witness Miuccia’s last solo collection – her final bow after three...
Prada and The Show That Never HappenedFew people do fashion quite like Miuccia Prada. After the announcement back in February stating that Raf Simons would become the brand’s new co-creative director, today we were lucky enough to witness Miuccia’s last solo collection – her final bow after three decades of unforgettable shows.Of course, a simple presentation wasn’t in the plan – it needed that...
Auralee’s Imaginary Journey Through Time
By Alice Ierace
Firstly launched in Tokyo, designer Ryota Iwai decided to present Auralee’s latest Spring/Summer...
By Alice Ierace
Firstly launched in Tokyo, designer Ryota Iwai decided to present Auralee’s latest Spring/Summer 21 collection during digital Paris Fashion Week as one of the major independent fashion brands.As a brand, Auralee is renowned for its magnificent clean silhouettes, impeccable quality and minimal...
Firstly launched in Tokyo, designer Ryota Iwai decided to present Auralee’s latest Spring/Summer 21 collection during digital Paris Fashion Week as one of the major independent fashion brands.As a brand, Auralee is renowned for its magnificent clean silhouettes, impeccable quality and minimal styling. Its aim? A full exploration into the development of their own fabrics. By taking inspiration...