In Conversation with… Alessio de'Navasques & Clara Tosi Pamphili

Alessio de'Navasques and Clara Tosi Pamphili. Photo: Courtesy of PR.


Rome has recently turned into a burgeoning platform for young designers, and slowly but firmly aims to steal Milan's spotlight – or at least to be considered and acclaimed for building a new and dynamic young designer scene. In this context, Alessio de'Navasques, Co-Founder of A.I., Artisanal Intelligence, together with Clara Tosi Pamphili, have played a notable role in promoting and challenging the Italian young designer scene as well as the Roman cultural heritage. In fact, A.I. has explored Made in Italy craftsmanship and fashion for the past decade. The event takes place twice a year in various galleries, artistic spaces, and ateliers around town, in order to reveal Rome's unusual and hardly accessible historical places, along with emerging talents that deserve some exposure – and this time around, A.I.'s “Re-Action” exhibition took place at the iconic Cinecittà film studios in the context of Altaroma – the same studios which were accidentally set on fire earlier last week. Less than two weeks ago, NOWFASHION sat down with the A.I. Co-Founders and discussed the importance of fashion and film in the very same Cinecittà Ancient Rome set that now no longer exists as it used to. As the saying goes: Rome wasn't built in a day – unfortunately, Cinecittà was almost destroyed in one. But more importantly, projects like Artisanal Intelligence show that iconic cultural places cannot only be reinvented – they can rise from their ashes and matter more than ever.



Artisanal Intelligence "Re-Action" exhibition in Rome. Photo by Gio Staiano for NOWFASHION. 


What do you think about the change of location. How do you feel about Altaroma and Artisanal Intelligence being staged at the iconic Cinecittà studios?


Clara Tosi Pamphili: Cinecittà is a special place because it’s a place where “nothing is true”; it's surreal! In a way, it's an idealistic and dreamy take on Rome, as it's a version of Ancient Rome that was rebuilt for the film industry. But it is also very special place for fashion, because Cinecittà actually started to reflect Roman fashion as early as 1937, when the studios were built. Iconic actresses and actors would wear Roman designer clothing and Couture and the whole world would witness it – Cinecittà became part of Rome's DNA, which is also why it's such a great place to exhibit fashion today.


Can you tell me more about the relation between the current project of Artisanal Intelligence and the vibe here at Cinecittà?

Alessio de'Navasques: The theme of this season's edition of Artisanal Intelligence is “Re-Action”: its take on the evolution of fashion, on transformation triggered by an atmosphere of crisis, and, ultimately, on metamorphosis and mutation. The Ancient Rome set of Cinecittà has a similar vibe: it's unique and stuck in time, and yet, it evolves with every new film project. For Artisanal Intelligence, we decided to build sort of a military camp-base within the Cinecittà, which is something very cinematographic as well. We wanted to challenge the iconic Ancient Rome set by adding something utterly contemporary and different that reflects a moment of change, a moment when the old meets the new, a moment when the new generation takes over.



Artisanal Intelligence "Re-Action" exhibition in Rome. Photo by Gio Staiano for NOWFASHION. 


How do you define this moment of change?


Clara Tosi Pamphili: It's a difficult and strong moment at the same time – a new beginning; before that, everything was broken and had to be rebuilt. In a way, it's like a phoenix who arises from its ashes. We used these military base-camp aesthetics on purpose to show that creativity can be borne out of a place that is crumbling down, that restriction can inspire change.


Alessio de'Navasques: The political and social moment right now is very special everywhere in the world. Young creatives are more afraid of the future than ever before. We are all searching for comfort and protection, which is why we decided to exhibit a bunch of designers who incorporate these protective, utilitarian, and uniform-ish elements into their collections. In this context, the process was very important to us. We selected designers who research a lot and who focus on a mix of technology and craftsmanship – we think of them as the new, contemporary artisans who do their best to find innovative solutions and to challenge our perception of fashion.


Discover Artisanal Intelligence' “Re-Action” exhibition during Altaroma and its participation designers here.


SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Is Milan the Place to Be?
By Sofia Celeste
With JLo’s stride down the Versace Spring/Summer 2020 runway in the scandalously sexy, legendary...
By Sofia Celeste
By Sofia Celeste
With JLo’s stride down the Versace Spring/Summer 2020 runway in the scandalously sexy, legendary jungle dress, she dropped the mic on any other fashion show here. With skin to die for and a booty that has not lost any of its bodaciousness, the singer, dancer, actress, mother of twins, just closed...
With JLo’s stride down the Versace Spring/Summer 2020 runway in the scandalously sexy, legendary jungle dress, she dropped the mic on any other fashion show here. With skin to die for and a booty that has not lost any of its bodaciousness, the singer, dancer, actress, mother of twins, just closed a global concert tour celebrating her 50th birthday and the Versace appearance was another crowning...
Tod's Modernity in Craftsmanship
By Gianluca Cantaro
Stick with the best you can do, and it will become timeless. Trends are ephemeral and, if not...
By Gianluca Cantaro
By Gianluca Cantaro
Stick with the best you can do, and it will become timeless. Trends are ephemeral and, if not rooted in a solid ground, they have no future. Tod’s, part of the Della Valle Group, perfectly exemplifies this strategy: season by season it evolved in order to reach the maximum level of luxury. Forget...
Stick with the best you can do, and it will become timeless. Trends are ephemeral and, if not rooted in a solid ground, they have no future. Tod’s, part of the Della Valle Group, perfectly exemplifies this strategy: season by season it evolved in order to reach the maximum level of luxury. Forget fashion gimmicks when Mister Diego Della Valle is part of the game. Attracting flamboyant audiences...
INTERVIEW: Aerin Lauder
By Sofia Celeste
We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of...
By Sofia Celeste
By Sofia Celeste
We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of AerinXBlazéMilano, a Spring/Summer 2020 capsule of the urban chic iconic blazers Blazé is known for, fused with Lauder's effortless aesthetic flair. In an intimate, floral-filled salon, on the edge of Milan’s...
We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of AerinXBlazéMilano, a Spring/Summer 2020 capsule of the urban chic iconic blazers Blazé is known for, fused with Lauder's effortless aesthetic flair. In an intimate, floral-filled salon, on the edge of Milan’s Giardini Pubblici Indro Montanelli, the businesswoman (clad in a tan travel blazer) chatted with us...
Fashion Week’s Diminishing Impact on Beauty
By Nicole Collins
Fashion month is in full swing, and armies of professional makeup artists are backstage at...
By Nicole Collins
Fashion month is in full swing, and armies of professional makeup artists are backstage at fashion shows in the world’s epicenters of style, New York, Milan, Paris, and London. In that regard, nothing about the Spring/Summer 2020 shows is very different than the last 60 years or so. What is...
Fashion month is in full swing, and armies of professional makeup artists are backstage at fashion shows in the world’s epicenters of style, New York, Milan, Paris, and London. In that regard, nothing about the Spring/Summer 2020 shows is very different than the last 60 years or so. What is different, though, is the impact those artists and their artistry have on the beauty industry. It’s...
A Return to Real Life
By Gianluca Cantaro
The speed of our world often makes us forget our past, our roots. Brands and designers chase...
By Gianluca Cantaro
By Gianluca Cantaro
The speed of our world often makes us forget our past, our roots. Brands and designers chase things that aren’t worth it or that aren’t what they really need to focus on, in order to make the right move. But a company must be very structured to go through these difficult years. “In this Emporio...
The speed of our world often makes us forget our past, our roots. Brands and designers chase things that aren’t worth it or that aren’t what they really need to focus on, in order to make the right move. But a company must be very structured to go through these difficult years. “In this Emporio Armani collection, I simply went back to my past and reworked it in order to make it contemporary,”...
Sustainability: The Inditex Effect
By Sofia Celeste
MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100...
By Sofia Celeste
MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100 percent of all of its clothing with sustainable fabrics before 2025.  If Inditex does keep its promises, it could revolutionize the textile and clothing industry for good, rendering sustainable materials...
MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100 percent of all of its clothing with sustainable fabrics before 2025.  If Inditex does keep its promises, it could revolutionize the textile and clothing industry for good, rendering sustainable materials and components more affordable, especially in countries like Portugal, one of its major suppliers....
Metropolitan Sophisticate At Giada
By Sofia Celeste
With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense,...
By Sofia Celeste
With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Spring/Summer 2020 collection saluted the cosmopolitan jet-set – just months after it opened its first US monobrand stores. 
Giada feted the Boston store, situated on the edge of the Boston Common...
With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Spring/Summer 2020 collection saluted the cosmopolitan jet-set – just months after it opened its first US monobrand stores. 
Giada feted the Boston store, situated on the edge of the Boston Common and next to the city’s Four Season’s Hotel, in April. Since Boston is not a fashion mecca, Giada...
More More More
By John-Michael O'Sullivan
Fashion has always been, in no small part, about the rich. The industry first sprang to life in...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Fashion has always been, in no small part, about the rich. The industry first sprang to life in the 19th century, to indulge the whims of royalty and aristocrats; decades later, the great houses of Paris couture’s golden age were sustained by a tiny, fiercely loyal (and high-spending) clientele....
Fashion has always been, in no small part, about the rich. The industry first sprang to life in the 19th century, to indulge the whims of royalty and aristocrats; decades later, the great houses of Paris couture’s golden age were sustained by a tiny, fiercely loyal (and high-spending) clientele. London, though, has always been more democratic; it’s the city of Mary Quant and Carnaby Street, of...