Millennials and influencers graced the catwalk in a show that was all about the new online generation. Fun, statement styling. From regal to street style reinvented.
Dolce Gabbana Fashion Show Menswear Collection Fall Winter 2017 in Milan (by Gio Staianao for NOWFASHION)
The Dolce & Gabbana awards. A secret, revealed as soon as the young singer Austin Mahone appeared at the top of the imposing staircase - like a scene out of Beauty and the Beast. Singing like a seasoned performer, high fiving the "special" models like the scene at an MTV awards, looking at the "It" girls in their iconic lingerie. Special models indeed, because the Milanese fashion house reaffirms the concept of the millennials.
After tapping into a pool of influencers and young online personalities, this was the next step. Around 50 guys and 12 girls - whose names are known around the world thanks their 10 million followers - took to the catwalks. Cameron Dallas, the Stallone sisters, brothers Lucky Blue and Piper America, to name but a few. Their mothers in the front row and their cellphones - obviously - in hand. "It's a strange season for us, we wanted to do something new", Domenico Dolce and Stefano Gabbana told MFF, "it's the post-Beiber generation, they're cultured, with strong values, they're important but often overlooked. They make music and art, they create new things. Their way of communicating is quicker. Normal people who've become famous online. It's the same concept as our show with the normal guys from the south but applied to those who've grown up on the web. The digital version of the famous Sicilian leopard, il gattopardo digital." Each added a personal twist to the styling of their looks. Looks which, obviously, already had the Instagram factor. Eye-catching, fun and free-spirited. With a royal desire translated into regal motifs. Crowns, like the ones that are a must-have for the festive season. Imperial lion heads. Coats wth gold buttons. Ponchos with family crests. Prints and trompe l’oeil which emulated upper class uniforms. Embroidery with phrases including King of Love. Oversize down jackets worn with printed pyjamas and embellished slip on sneakers. With Viking helmets. A digital interpretation of Giuseppe Tomasi di Lampedusa's Sicilian leopard watching from the past, to the present and towards the future. Animal print backpacks, as in stuffed animals draped over shoulders, in the shape of bears and feline creatures. Bomber jackets with animal heads, moving through the metropolitan jungle. With a grand finale in tuxedos and and sharp evening suits, because the Dolce & Gabbana dream doesn't die.
Verdict: We're in Milan but in an instant it feels like we're in L.A. or New York or Tokyo. You're here and everywhere at the same time. It's an amazing to feel that you're at the epicenter of what's going on: music, smiles, attractive faces. Breathing in fresh air, and the atmosphere is fun. Now, where do I click like?
By Stefano Roncato - MFF Magazine for Fashion
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