INTERVIEW: Aerin Lauder


We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of AerinXBlazéMilano, a Spring/Summer 2020 capsule of the urban chic iconic blazers Blazé is known for, fused with Lauder's effortless aesthetic flair. 


In an intimate, floral-filled salon, on the edge of Milan’s Giardini Pubblici Indro Montanelli, the businesswoman (clad in a tan travel blazer) chatted with us about her luxury lifestyle beauty and fashion brand AERIN, her beauty rituals, and some advice her late grandmother Estée gave her.


SC: I spotted you wearing Blazé Milano on Instagram before you announced any sort of collaboration. How does Blazé Milano fit in with the AERIN world and the other brands you've partnered with -- like Rebecca de Ravenel and Frame denim?


AL: My family has taught me so much. My uncle always taught me the importance of good partnerships, and when you say Blazé Milano fits in with the rest of my clothing partnerships... I’ve been wearing Blazé Milano for many years. I remember I first discovered the brand in New York at Barneys and then I couldn’t find it. I went on Net-a-Porter and Moda Operandi, and it was so hard to find and so special. I followed them on Instagram. They were coming into the city and we had a few free-standing stores, and I thought it would have been the perfect addition to our fashion edit… and so it all came very organically, and it was meant to be. The team was great, we had a wonderful meeting. They fit perfectly because everything that the brand [AERIN] has offered had style, whether it’s beauty, home, or accessories. We did a collaboration last year with Frame Denim, for example, which sold out in like an hour. It was all about perfect custom neutrals, as well as a green, a pink, and a blue.


SC: This season, together with Blazé Milano founders Delfina Pinardi, Corrada Rodriguez d’Acri, and Maria Sole Torlonia, you brought the laid-back Hamptons style to the Milan streets. Tell us about the Blazé Milano collection… What’s your favourite blazer? 


AL: The collection is the perfect extension of that idea [like the Frame collection]: a great neutral beige jacket and a pretty floral set that is easy to wear. You can dress it up or dress it down. It was a wonderful next chapter to get into fashion.

We have a jacket called the tomboy. It’s my favourite cut [she said pointing to the rounded pockets].


SC: You launched AERIN, a luxury lifestyle beauty brand inspired by your own style, in 2012. The site sells everything from upmarket lamps to signature perfumes to earrings and jeans. Are you trying to focus more on fashion or more on home decor?


AL: There are three pillars of the brand: fashion, beauty, and home. And right now, beauty and home are the two strongest pillars in terms of distribution. We are in 43 markets for beauty, and 30 for home – from the Middle East to Russia, South America, we are really almost everywhere.


SC: What do you like about Italy? Do you see this as a production hub for you?


AL: I love Italy. A lot of our products are made in Italy; a lot of our home items like the glassware and the ceramics, many of our fragrances, have Italian fragrance notes in it. We just launched a fragrance called Limone di Sicilia, which is inspired by a lemon note out of Sicily. Italy is a place I love to go to. I always holiday in Italy in the summertime – there is nothing like Positano and Capri to me, it’s really paradise. I also come to Milan quite a bit.


SC:  Do you have any other collaborations on the horizon?  


AL: We have a few other exciting projects that are coming up: we are doing something with Le Monde Beryl [an Italy-based company that makes Venetian gondolier slippers]… and some things that are confidential.


SC: You have been a representative for the company your grandmother started for many years, but you are such a natural beauty and you never seem to wear a lot of makeup…


AL:  I know. I look better with natural colors.


SC:  What is your ritual?


AL: Skincare, to me, has always been part of my regimen, ever since I was younger. Clinique 3-step is something I started using from the beginning, and as I got a little bit older, I added Advanced Night Repair into that, and even when I travel, I travel with a mask that I put on when I get back to the hotel at night. My grandmother [Estée Lauder] always used to say, “You only have one face, take care of it.” And that really sums up the importance of skincare.


SC:  Any cult or go-to products that you recommend?


AL: I think Advanced Night Repair is great – it’s an amazing serum that has antioxidants and it repairs and hydrates. And I think Crème de la Mer is amazing. 




Photo by Ivan Marianelli

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Fenty’s Collaboration-Mania
By NOWFASHION
Since Robyn Rihanna Fenty , the international pop-star-turned-fashion-designer, unveiled the...
By NOWFASHION
Since Robyn Rihanna Fenty , the international pop-star-turned-fashion-designer, unveiled the first release of her namesake brand co-founded with LVMH in Paris earlier this year, the fashion industry and her solid fan base have been in awe with the Barbadian’s singer monthly drops of ready-to-wear...
Since Robyn Rihanna Fenty , the international pop-star-turned-fashion-designer, unveiled the first release of her namesake brand co-founded with LVMH in Paris earlier this year, the fashion industry and her solid fan base have been in awe with the Barbadian’s singer monthly drops of ready-to-wear collections and accessories, which are available exclusively via fenty.com and during occasional,...
Comebacks and London Newcomers To Amp Up Milano FW
By Elisa Carassai
Politically, Britain may have one leg out of the European Union, but when it comes to fashion,...
By Elisa Carassai
Politically, Britain may have one leg out of the European Union, but when it comes to fashion, they are forging major ties on the Continent. First off, Italy's Fashion Chamber said Thursday that the late Alexander McQueen's label will return to show in Milan Men's Fashion Week for the first time...
Politically, Britain may have one leg out of the European Union, but when it comes to fashion, they are forging major ties on the Continent. First off, Italy's Fashion Chamber said Thursday that the late Alexander McQueen's label will return to show in Milan Men's Fashion Week for the first time since 2013.A presentation has been slated for January 12th, between 10am and 4pm, though the...
Edeline Lee Hosts Women in Art Talk
By Madeline Reid
London-based designer Edeline Lee hosted a panel discussion on Tuesday titled Dressed for the Art...
By Madeline Reid
London-based designer Edeline Lee hosted a panel discussion on Tuesday titled Dressed for the Art World.Co-hosted by the Association of Women in the Arts, the event was held at Fenwick, a London department store.The talks were moderated by Harper’s Bazaar UK features director Helena Lee. No...
London-based designer Edeline Lee hosted a panel discussion on Tuesday titled Dressed for the Art World.Co-hosted by the Association of Women in the Arts, the event was held at Fenwick, a London department store.The talks were moderated by Harper’s Bazaar UK features director Helena Lee. No stranger to the art world, Lee also edits the annual magazine Bazaar Art which celebrates women in the...
London's East End is Future-Proofing Fashion
By Jessica Bumpus
When we look back on 2019, we’ll remember it as a year where brands big and small embraced the...
By Jessica Bumpus
When we look back on 2019, we’ll remember it as a year where brands big and small embraced the idea of sustainability, in a landslide of activity that ranged from tackling environmental concerns to the ethics of consumption.While behemoths like Kering and LVMH have made globally recognized...
When we look back on 2019, we’ll remember it as a year where brands big and small embraced the idea of sustainability, in a landslide of activity that ranged from tackling environmental concerns to the ethics of consumption.While behemoths like Kering and LVMH have made globally recognized environmental pacts and major labels are doing away with fur and chemical dyes, for emerging brands,...
Moschino’s New York State of Mind
By Robin Torres
Monday night was all “New Yawk” at Moschino’s first show in the Big Apple. If the giant branded...
By Robin Torres
Monday night was all “New Yawk” at Moschino’s first show in the Big Apple. If the giant branded Metro Pass cards mailed to guests as invitations and the choice of venue hadn’t made that clear enough, the collection certainly did. Hosted on subway cars at the New York Transit Museum in Brooklyn,...
Monday night was all “New Yawk” at Moschino’s first show in the Big Apple. If the giant branded Metro Pass cards mailed to guests as invitations and the choice of venue hadn’t made that clear enough, the collection certainly did. Hosted on subway cars at the New York Transit Museum in Brooklyn, which took over a year of negotiation to lock in, creative director Jeremy Scott presented the...
Science Says Plastic Still Has A Place in Fashion
By Sofia Celeste
Whether or not brands have done away with virgin plastics and/or are using recycled yarns made...
By Sofia Celeste
Whether or not brands have done away with virgin plastics and/or are using recycled yarns made from old PET plastic bottles, the earth is still cluttered with such an abundance of non-biodegradable plastics, it’s thought to be enough to wrap the globe in saran wrap… not once, a few...
Whether or not brands have done away with virgin plastics and/or are using recycled yarns made from old PET plastic bottles, the earth is still cluttered with such an abundance of non-biodegradable plastics, it’s thought to be enough to wrap the globe in saran wrap… not once, a few times.“Plastics are here to stay,” said Svetlana Boriskina MIT Research Scientist and manager of the school’s...
How Sneaker Apps are Winning
By Robin Torres
At a time when there is constant talk of a looming recession, e-commerce seems to be defying the...
By Robin Torres
At a time when there is constant talk of a looming recession, e-commerce seems to be defying the idea that retail is broken. According to statistics published by Internet Retailer last month, retail e-commerce sales worldwide amounted to $3.53 trillion in 2019 – up from $2.93 trillion in 2018...
At a time when there is constant talk of a looming recession, e-commerce seems to be defying the idea that retail is broken. According to statistics published by Internet Retailer last month, retail e-commerce sales worldwide amounted to $3.53 trillion in 2019 – up from $2.93 trillion in 2018 – and revenues are projected to grow to $6.54 trillion by 2022.This continued growth is, in part, due...
Pitti Adds Luxury Sex Toys to Lineup
By Elisa Carassai
Pitti Uomo has announced they will be including luxury sex toys in their Unconventional section...
By Elisa Carassai
Pitti Uomo has announced they will be including luxury sex toys in their Unconventional section of their fair.The Unconventional section aims at offering a selection of fashion forward brands that range from gritty to hyper-tech, from athletic-minded to gender-free. The selection is hosted in the...
Pitti Uomo has announced they will be including luxury sex toys in their Unconventional section of their fair.The Unconventional section aims at offering a selection of fashion forward brands that range from gritty to hyper-tech, from athletic-minded to gender-free. The selection is hosted in the Archivi section of the fair and will feature set design by Milanese architecture firm, Storage...