Italian Vogue Uses Paintings instead of Photos

Like it or not, the fashion system orbits around Vogue – the title that, with its opinions, shaped the aesthetic taste, defined fashion and built (or destroyed) the fortune of brands and designers, since it started. Now, times are changing and the innate tools of creativity that the publication developed through almost 130 years, and to this day, are constantly evolving trying to keep its groundbreaking impact alive. In their first new decade issue (January 2020), Vogue Italia decided to experiment a new language by making a U-turn and, despite the world of new technologies and turbo communication we are living in, edited the full issue using painters and illustrators. They refrained from the use of photography in order to avoid all the energy-consuming factors that are implied in the productions of editorials, saving money in the name of sustainability and supporting art. The funds retained have been donated to the Fondazione Querini Stampalia in Venice, which was heavily damaged by last November 2019 "acqua alta" (Italian for high tide floods). In the history of the renowned title, this is the first time there are no fashion editorials shoots and, in particular, for the Italian edition, it's the first time that a cover is not created by a well-known photographer. 


“I'm perfectly aware that this is just a starting point, but if you don't start you will never get to the point," explained Emanuele Farneti, Editor-In-Chief of Italian Vogue. “There was the pledge of the 26 international Vogue's Editors to act more to preserve and help the planet, so this was the Italian vision of this promise. In a way, I loved the idea of going back to the analogic imaginary of fashion. Slowing down and reflect about the speed of today's production of contents and products and if we really need all this. So even if this is still a one-off project, I felt that it's meaning it's very deep.” Next month the publication will go back to be the same format, with shooting and everything is needed to create the dream, but as they have the strength to turn the tide of the trends, this could hopefully be the beginning of something maverick. “We didn't plan another similar issue so far, but it is not for sure a drop in the ocean. It's a hint from where to start marking a path that could lead to the final goal to make Vogue Values real and not just an empty manifesto.” And we all expect this.


Today, the industry is so full of sustainable words and claims, but it lacks really strong acts. Often, these claims are used just as marketing tools, making them more irresponsible than a polluting process of production, as they mislead the honesty of people. So, as the planet cannot be saved in one month, the idea that the most relevant fashion magazine in the world took a risk and created these fashion fantasies almost at zero cost, sending emails instead of suitcases full of clothes through aeroplanes around the world, is praiseworthy and it should be a good wake-up call for the whole system. 


“The feedback has been incredibly enthusiastic and people received the message in a positive way,” explained Farneti. “This unexpected approach and this bold statement about creativity stimulated, even more, the curiosity of the readers. I wanted to have a variety of artists both established and newcomers from all around the world and this diversity created various messages, one for every single story.” This includes different media and different styles for 7 different covers. From the veteran erotic Italian comic book artist Milo Manara to worldwide famous Italian born Vanessa Beecroft and American David Salle, an authority in mixing different styles and texture. The one by the Japanese Yoshitaka Amano, the genius of fantasy illustration and mind behind the video game series “Final Fantasy”, has been the most virally acclaimed on social media. Cassi Namoda, from Mozambico, portrayed the model Ambar Cristal Zarzuela and the Parisian Delphine Desane interpreted the model Assa Baradji. The mixed art of Paolo Ventura illustrated the new model star Felice Nova Noordhoff and the inside story by Gigi Cavenago and Andrea De Dominicis, an Italian illustrator duo who created the cult comic Dylan Dog, have deified the female figure.

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Meet Alanui: Italy's Arts and Crafts Trendsetters
By Elisa Carassai
While Italy may be known all over the world for its...
By Elisa Carassai
While Italy may be known all over the world for its proficiency towards slow fashion and craftsmanship, only lately what has been defined as the craftiness of mind and hand has emerged as one of the season's more poignant trends.    While this has...
While Italy may be known all over the world for its proficiency towards slow fashion and craftsmanship, only lately what has been defined as the craftiness of mind and hand has emerged as one of the season's more poignant trends.    While this has only emerged recently on the runways, through the Spring Summer 2020 collections of McQueen, JW...
Online Petition Calls For Major Fashion Brands To Pay Their Garment Factories
By Alice Ierace
An online petition on change.org is calling all major fast fashion brands to pay the garments...
By Alice Ierace
An online petition on change.org is calling all major fast fashion brands to pay the garments factories they use for all cancelled and delayed orders as a result of the Coronavirus crisis.Launched on April 3rd by Remake, a registered non-profit organisation that exists to shed light on human...
An online petition on change.org is calling all major fast fashion brands to pay the garments factories they use for all cancelled and delayed orders as a result of the Coronavirus crisis.Launched on April 3rd by Remake, a registered non-profit organisation that exists to shed light on human rights violations and climate injustice being caused by the fashion industry, the petition explains...
How is Italy’s Independent Scene Reacting to Covid?
By Elisa Carassai
While Milan Fashion Week may be known for its calendar...
By Elisa Carassai
While Milan Fashion Week may be known for its calendar surrounded by a smattering of fashion behemoths such as Prada, Armani and Gucci, slowly but surely, a series of young talents have emerged during the years, favoured by industry insiders and...
While Milan Fashion Week may be known for its calendar surrounded by a smattering of fashion behemoths such as Prada, Armani and Gucci, slowly but surely, a series of young talents have emerged during the years, favoured by industry insiders and celebrities alike.    Still, given the current situation, how will this crisis impact their...
Covid and The Ugly Side of Fast-Fashion
By Alice Ierace
As expected, the Coronavirus...
By Alice Ierace
As expected, the Coronavirus emergency has already had a significant impact on every industry – from food to tech and fashion. It comes with no surprise how to safeguard the health and wellbeing of employers businesses have started...
As expected, the Coronavirus emergency has already had a significant impact on every industry – from food to tech and fashion. It comes with no surprise how to safeguard the health and wellbeing of employers businesses have started to shut down, take extreme measures and reduced deliveries.    In particular, when it comes...
Massimo Alba: The Purist of Slow Fashion
By Elisa Carassai
Remember the fable of the ant and the cicada? Let’s use...
By Elisa Carassai
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to...
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to conduct their businesses in a rather tranquil way, silently working their way up the ladder in order to...
The Best Beauty Apps For Some Home Pampering
By Alice Ierace
As the world continues its fight against COVID-19, the...
By Alice Ierace
As the world continues its fight against COVID-19, the days spent in self-isolation seem to get longer and longer. Amongst all the Instagram lives, free workout videos and the constant baking, we mustn’t forget to take care of our beauty and wellbeing....
As the world continues its fight against COVID-19, the days spent in self-isolation seem to get longer and longer. Amongst all the Instagram lives, free workout videos and the constant baking, we mustn’t forget to take care of our beauty and wellbeing. Luckily, we are surrounded by a multitude of apps and, in the past couple of years, the beauty world...
Pitti Announces New Calendar
By Elisa Carassai
After last week's previous announcements which declared...
By Elisa Carassai
By Elisa Carassai
After last week's previous announcements which declared the postponement of Milano Moda Uomo and the Paris shows to September, the Pitti Group also divulged the change of dates of their upcoming fairs and events.   The majority of the fairs will be...
After last week's previous announcements which declared the postponement of Milano Moda Uomo and the Paris shows to September, the Pitti Group also divulged the change of dates of their upcoming fairs and events.   The majority of the fairs will be hosted in September (the 98th edition of the show will be hosted from the 2nd to the 4th of...
Huda Kattan Pledges $100.000 in Support of Struggling Make-up Artists
By Alice Ierace
Beauty icon, entrepreneur and founder of Huda Beauty, Huda...
By Alice Ierace
Beauty icon, entrepreneur and founder of Huda Beauty, Huda Kattan, has pledged to donate $100,000 to support freelance make-up artists who are struggling during the COVID-19 crisis.   In a raw and emotional Instagram video, she explained: “When...
Beauty icon, entrepreneur and founder of Huda Beauty, Huda Kattan, has pledged to donate $100,000 to support freelance make-up artists who are struggling during the COVID-19 crisis.   In a raw and emotional Instagram video, she explained: “When coronavirus first hit, I think everyone was scared about like ‘how can I protect my loved ones?’ And...