Italy's Fur Industry Endures

Italy’s fur sector presses on with ready-to-wear trade show TheOneMilano, which will unfold in Milan’s Fiera Milano City fairgrounds Feb. 20th - 23rd. Now in its seventh edition, TheOneMilano was originally founded as a joint venture, bringing the MIPAP (Milano Pret-a-Porter), MIFUR exhibitors and buyers together in one venue.

Its organizers, who have garnered the support of Italy’s foreign affairs and International cooperation ministry, ITA, the nation’s trade agency and local artisan association Confartigianato, are determined to build TheOneMilano as a one-stop Haute Couture fair, on the fashion calendar.

Though the Italian fur market hit rocky times in 2015 when Russia’s ruble began to decline and oil prices plunged and a strong anti-fur campaign emboldened vanguard brands like Michael Kors, Gucci, Burberry and Versace to go fur free, purveyors of Italian furs and fur fabrics are banking on business from the East, where a penchant for real, fine furs in South Korea, Azerbaijan and Russia are keeping the industry afloat.
“In these countries, furs are a must,” said TheOne president Norberto Albertalli, formerly the head of the Mifur fair, at a press preview in Milan on Thursday
In Milan, where family-run furriers and their businesses peaked during the prosperous industrial boom of the 1960s, the Dolce Vita jet set lifestyle and Italy’s new found wealth of the 80s, firms are adjusting to the changing times and embracing new and old sustainable techniques.

Organisers of TheOne will showcase two traditional techniques that have been passed down from 12th century Florence: The first,  remodeling, or the recycling of leathers used to create a unique and new garments will be demonstrated by Massimo Gervasini of Emmefurs a  "Slow Fur" brand, which utilizes used furs instead of new ones. The second, dubbed “The Hand Dance,” is a sequence of  movements that create an inlay, a perfect seam joining two different materials. The latter will be presented by the Pelliccia Fabian firm, whose owner Marcello, a Padova-based  Maestro of Art and Experience.

In September, TheOne will join forces, enlarging its consortium of fairs and will showcase alongside MICAM Micam, Mipel  and HOMI Fashion&Jewels,  in order to more than double the amount of buyers.

The February edition of TheONE is expected to unfurl under the aegis of “It’s Always Winter Somewhere” theme, featuring a giant construction of trees and Milanese details like the 1930s era, weeping water “vedovelle” water fountains.  The massive, unprecedented showcase has been designed by celebrated Italian set designer Margherita Palli and star architect Italo Rota.

The project is one-of-a-kind in the fashion industry. It is the first time the event has called on the vision of two globally-renowned artists to reshape both its sales spaces to infuse a sense of emotion and shine a light on sustainability, Rota explained.

“The idea is that the exhibition should be as low-impact as possible, with modular structures and reusable materials to reduce waste. It is important for us to be able to appreciate the positive aspects of the climate emergency. TheOneMilano might even become a touring event in the near future."

Image credits: TheOneMilano presenta la nuova edizione disegnata da Italo Rota e Margherita Palli che valorizza il made-in-Italy in collaborazione con il Ministero degli Affari esteri e della Cooperazione internazionale, ITA/ICE e Confartigianato.
sx: Rendering progetto Italo Rota e Margherita Palli
dx: Progetto Made in Italy: Making of e Superbrand



SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
A Verdict on Digital Fashion Week
By Fabio Ciquera
In the past two weeks, we have witnessed an array of different and varied virtual presentations,...
By Fabio Ciquera
In the past two weeks, we have witnessed an array of different and varied virtual presentations, online happenings and symposia. One cannot accuse luxury houses to lack inventiveness, and there is a genuine appreciation for the quick turnaround in moving everything online. From Loewe to Prada and...
In the past two weeks, we have witnessed an array of different and varied virtual presentations, online happenings and symposia. One cannot accuse luxury houses to lack inventiveness, and there is a genuine appreciation for the quick turnaround in moving everything online. From Loewe to Prada and Dior, among the many names, the creative solutions have been exciting to watch. This new reality...
Revival LDN: The Upcycled Fashion Brand Aiming At Helping the Environment
By Alice Ierace
For years now, many fashion brands have added sustainability to their vocabulary and, through...
By Alice Ierace
For years now, many fashion brands have added sustainability to their vocabulary and, through research and proposals, have tried to lessen the fashion industry’s huge impact on the environment. However, despite the efforts, many are still the fast-fashion brands ignoring the issue. The problem is...
For years now, many fashion brands have added sustainability to their vocabulary and, through research and proposals, have tried to lessen the fashion industry’s huge impact on the environment. However, despite the efforts, many are still the fast-fashion brands ignoring the issue. The problem is that, no matter how sustainable they deem they are, we are still living in a fast-paced environment...
Reflections on Life post Lockdown at MFW
By Alice Ierace and Elisa Carassai
Etro Kicking off day two of Milan Fashion Week was ETRO presenting its Men’s Spring Summer 2021...
By Alice Ierace and Elisa Carassai
By Alice Ierace and Elisa Carassai
Etro Kicking off day two of Milan Fashion Week was ETRO presenting its Men’s Spring Summer 2021 and Women’s Resort 2021 collections with an informal gathering at Milan’s iconic Four Seasons Hotel. “We are finally back together, in the garden of this iconic hotel, in the heart of Milan’s...
Etro Kicking off day two of Milan Fashion Week was ETRO presenting its Men’s Spring Summer 2021 and Women’s Resort 2021 collections with an informal gathering at Milan’s iconic Four Seasons Hotel. “We are finally back together, in the garden of this iconic hotel, in the heart of Milan’s Montenapoleone district. We want to highlight that we are a family, that Etro is a family living in a world...
White Mountaineering Brings Back BLK Line
By Elisa Carassai
Showcasing at Paris Fashion Week, ’s White Mountaineering is the creative baby of Japanese...
By Elisa Carassai
Showcasing at Paris Fashion Week, ’s White Mountaineering is the creative baby of Japanese designer Yosuke Aizawa. This season, the designer not only presented an exclusive film directed by Daito Manabe from the Rhizomatiks, but he also decided to relaunch his original BLK line. Launched in 2009,...
Showcasing at Paris Fashion Week, ’s White Mountaineering is the creative baby of Japanese designer Yosuke Aizawa. This season, the designer not only presented an exclusive film directed by Daito Manabe from the Rhizomatiks, but he also decided to relaunch his original BLK line. Launched in 2009, White Mountaineering’s BLK Line proposed a new feel to outdoor wear with high-spec textiles and...
Digital Meets Local at Sunnei
By Elisa Carassai
Before lockdown started, Loris Messina and Simone Rizzo...
By Elisa Carassai
By Elisa Carassai
Before lockdown started, Loris Messina and Simone Rizzo were supposed to move in their newly-bought building, Casa Sunnei. Not being able to move in, and stuck quarantining home, the duo started reflecting on what they could do to move forward, at a slower...
Before lockdown started, Loris Messina and Simone Rizzo were supposed to move in their newly-bought building, Casa Sunnei. Not being able to move in, and stuck quarantining home, the duo started reflecting on what they could do to move forward, at a slower pace.  “During the lockdown, I realized we were moving at a pace that was too fast - we were...
A Play of Poetics at MFW
By Elisa Carassai
MSGM’s Midsummer Night’s Dream Kicking off the first day of Milan’s Digital Fashion Week was...
By Elisa Carassai
By Elisa Carassai
MSGM’s Midsummer Night’s Dream Kicking off the first day of Milan’s Digital Fashion Week was Massimo Giorgetti’s MSGM, with a film celebrating the new Milanese generation of young creatives, as well as the joy of life post-lockdown. Inspired by writer Isabella Santacroce’s book Fluo: Storie di...
MSGM’s Midsummer Night’s Dream Kicking off the first day of Milan’s Digital Fashion Week was Massimo Giorgetti’s MSGM, with a film celebrating the new Milanese generation of young creatives, as well as the joy of life post-lockdown. Inspired by writer Isabella Santacroce’s book Fluo: Storie di Giovani a Riccione (“Fluo: Stories of Young People in Riccione”) – who also happens to be from...
Purity and Tradition Intertwine at MFW
By Alice Ierace
Prada and The Show That Never HappenedFew people do fashion quite like Miuccia Prada. After the...
By Alice Ierace
Prada and The Show That Never HappenedFew people do fashion quite like Miuccia Prada. After the announcement back in February stating that Raf Simons would become the brand’s new co-creative director, today we were lucky enough to witness Miuccia’s last solo collection – her final bow after three...
Prada and The Show That Never HappenedFew people do fashion quite like Miuccia Prada. After the announcement back in February stating that Raf Simons would become the brand’s new co-creative director, today we were lucky enough to witness Miuccia’s last solo collection – her final bow after three decades of unforgettable shows.Of course, a simple presentation wasn’t in the plan – it needed that...
Auralee’s Imaginary Journey Through Time
By Alice Ierace
Firstly launched in Tokyo, designer Ryota Iwai decided to present Auralee’s latest Spring/Summer...
By Alice Ierace
Firstly launched in Tokyo, designer Ryota Iwai decided to present Auralee’s latest Spring/Summer 21 collection during digital Paris Fashion Week as one of the major independent fashion brands.As a brand, Auralee is renowned for its magnificent clean silhouettes, impeccable quality and minimal...
Firstly launched in Tokyo, designer Ryota Iwai decided to present Auralee’s latest Spring/Summer 21 collection during digital Paris Fashion Week as one of the major independent fashion brands.As a brand, Auralee is renowned for its magnificent clean silhouettes, impeccable quality and minimal styling. Its aim? A full exploration into the development of their own fabrics. By taking inspiration...