The latest news circulating about J. Crew is that the brand had abandoned its base and profits are beginning to suffer because of it. It's something that sort of vaguely brushed the consciousness of the morning’s presentation, calling slight attention to more Middle America-appropriate pieces like a basic navy blazer, typical jeans done in a boyfriend cut and simple pumps with a tassel detail. But again, the brush was a light one.
What was stronger was the idea that the brand knows how to give the fashion kids exactly what they want. Trousers so wide that when models stood still they could easily resemble sweeping skirts, a mini-range of yellow-filtered fluffy scarves, oversized anoraks and below-the-knee skirts as well as all of the adornments your little appliqué-loving heart could imagine were amongst those offerings.
Oh and the menswear, yes, there was that. It too gave its audience their desires, always pushing just a smidge further every season to keep it all salable. While shearling coats and quilting — a much Instagrammed green puffa jacket was amongst these pieces — made strong impressions, Frank Muytjens paid due attention to accessories, which is a growing market for the men's business overall. Nylon-made bags, vintage-inspired leather belts and an exclusive New Balance sneaker all felt equal parts familiar and new under his hand.