The Velvet Underground, the New York band that was managed by legendary pop artist Andy Warhol, was John Richmond's starting point for his fall winter 2014/15 men's collection.
"That's where we started. After that, we ended up in a different direction," Richmond said candidly backstage. "It was important for me to have different types of men in the collection," he added.
Indeed, on the catwalk we were exposed to different types of male images: the desperado, the rocker and even the unexpected app founder/overnight billionaire.
Models portraying the quintessential bad boy - sported among other things, long flowing hair and piercings. Three had intricate neck tattoos that appeared to be a direct correlation to the overall attention to detail, patterns, embroidery and studded appliqués.
The color palette, which was dominated by black, red, and grey infused the collection with a little bit of a rockabilly edge and the 1950's bad boy flair that we have seen in past men's collections in recent years.
Leather jackets were covered in studs and grommets and leather accessories and shoes were patterned with geometric textures and patterns - indicative of this collections attention to artisan craftsmanship.
Eveningwear culminated in double breasted tuxedos with zip-lined lapels and silky red animal print pants with crystal studs.
Closing the show, Richmond scooped up his adoring toddler son and saluted a jubilant crowd, providing us with the OMG twitter opportunity of the day.