LFW's Seoul Synergy

Ahead of Seoul Fashion Week next month (October 14-19), LFW served us up a little teaser this week with collections from two successful exports. YCH, the British Fashion Council’s exchange programme recipient, and pushBUTTON, the popular 2010-launched brand from Seung Gun Park, back for a third consecutive season.
 
“Being here, surrounded by amazing talented people is a privilege,” said (by translation) YCH’s Yoon Choon Ho after the show. “It feels like a turning point [in my career].” The exchange programme enables the brand to broaden its reach to an international audience.  
 
“Traditionally, Seoul has been more interested in Milan and Paris Fashion Week, but through this [exchange] I get to explore more of London and London designers get to come to Korea, which is great!” Recall that menswear favourite Cottweiler showed in Seoul last season while new Korean name Munn showed here. Blindness have also showed in London.
 
But where London wins out over Milan and Paris is here: when you think about it (or even see Seoul Fashion Week on your Instagram feed), there is an undoubted synergy between the two fashion capitals in their enthusiasm and creativity for fashion. “100 per cent,” said Choon Ho backstage.
 
While London can boast established and well-known big brands, it’s the nurturing of the smaller talents that’s become its calling card over the years. More often than not, those go on to become the above big names. See the rise of JW Anderson, Simone Rocha, and Richard Quinn, all of whom drew big crowds this week.
 
The partnership comes at a pertinent time for Seoul with K-pop having taken off on a global scale this year: the girl group Black Pink performing at Coachella. YCH has dressed them.
 
In this collection, the designer set about bringing some clarity and balance back to the way men and women view one another, which he felt had become lost and misinterpreted among the recent #MeToo movements. “It’s about equality, not anyone being better than anyone. In Korea, women feel like they’re being discriminated against which leads to them hating men. It has created a further division between the genders,” he pointed out.
 
So, this, he explained, was about going back to the source of feminism. There was sharp tailoring for a killer first look (his favourite), wild west trenches, and a few cinched waists.
 
In a similar reality check of a sentiment, pushBUTTON’s Seung Gun Park looked at how, way back when, the future we thought would materialise (his suggestion: along the lines of cyborg policemen and flying skateboards) never quite did. And how in the 21st century things aren’t all that much different from the 20th century.
 
So, in this we saw the brand’s signature one-leg trouser (still think that one is going to take some time to catch on) and inflated-sleeve blazers, built-up peplums on jackets (a great turquoise tweed one) and lots of cycling shorts and toe socks. It was a fun yet strong commercial take on what could have been potentially an apocalyptic subject – of which London has also been relatively devoid this season. Of course, that narrative has been plentifully covered in the real world.
 
But these were both insightful takes to make you think. About equality and, on a flippant note, when will we get those flying skateboards? Perhaps that’s next season from pushBUTTON…  



Photo by Guillaume Roujas

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Shanghai: Tech and Tribal Culture
By Jing Zhang
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their...
By Jing Zhang
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between...
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between Xintiandi (home to shows on the main official schedule) and the Labelhood runway platform – this time...
How Shanghai Could Change Fashion
By Gianluca Cantaro
When you are in Shanghai, the only thing you need to worry about is always keeping your phone...
By Gianluca Cantaro
By Gianluca Cantaro
When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on...
When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on transactions and, I guess, fewer tax evasion problems (at least for shopping). This is one aspect of the...
Lindbergh Film to Premiere in Milan
By Sofia Celeste
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo...
By Sofia Celeste
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The...
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The Lindbergh documentary was directed by Jean-Michel Vecchiet, who also depicted the life of Jean-Michel...
Sophia Kokosalaki Dies
By Jessica Bumpus
The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death...
By Jessica Bumpus
By Jessica Bumpus
The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death was reported by the culture minister for Greece, Lina Mendoni, on Monday."It is extremely sad when a young person dies, a creative spirit, a dynamic and self-made woman who starred in the harsh and...
The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death was reported by the culture minister for Greece, Lina Mendoni, on Monday."It is extremely sad when a young person dies, a creative spirit, a dynamic and self-made woman who starred in the harsh and competitive world of international fashion for a 20-year period," she said Kokosalaki, who had dressed...
Decoding Fashion's 2.0 Buying Trends
By Anissa Draa
In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for...
By Anissa Draa
In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for designer clothes and accessories – both on- and offline – are constantly on the look-out for authenticity and want to be engaged in new, unique ways. Anissa Draa, e-buyer at French department store...
In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for designer clothes and accessories – both on- and offline – are constantly on the look-out for authenticity and want to be engaged in new, unique ways. Anissa Draa, e-buyer at French department store Printemps, discusses the status quo of fashion buying and its challenges and what it takes to perfect...
Beauty Built on AI
By Sofia Celeste
Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered...
By Sofia Celeste
By Sofia Celeste
Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered fashion collections are already on the market, there is no better time than the present for the beauty industry to dive in head first. Yoox, Amazon, Alibaba, and fast fashion retailers like H&M and...
Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered fashion collections are already on the market, there is no better time than the present for the beauty industry to dive in head first. Yoox, Amazon, Alibaba, and fast fashion retailers like H&M and Zara have all invested heavily in artificial intelligence, an innovation that has been at the core of...
American Shoppers Stimulate EU Retail
By NOWFASHION
The latest edition of the Planet Shopper Index (PSI) – a quarterly rundown of the top 25 most...
By NOWFASHION
The latest edition of the Planet Shopper Index (PSI) – a quarterly rundown of the top 25 most lucrative source markets for European retailers – reveals that international shopper activity across Europe accelerated in the second quarter of the year, mainly driven by US shopper activity and a...
The latest edition of the Planet Shopper Index (PSI) – a quarterly rundown of the top 25 most lucrative source markets for European retailers – reveals that international shopper activity across Europe accelerated in the second quarter of the year, mainly driven by US shopper activity and a bounce-back of visiting nations’ currencies against the pound and euro.  In fact, a strengthened dollar...
Shanghai FW Kicks Off
By Jing Zhang
Outside of the four major fashion weeks, Shanghai has emerged as one of the most important...
By Jing Zhang
By Jing Zhang
Outside of the four major fashion weeks, Shanghai has emerged as one of the most important fashion hubs in the East. Though the country’s most established names like Masha Ma and Uma Wang prefer to show in Europe, Shanghai Fashion Week provides a platform for young, independent labels such as...
Outside of the four major fashion weeks, Shanghai has emerged as one of the most important fashion hubs in the East. Though the country’s most established names like Masha Ma and Uma Wang prefer to show in Europe, Shanghai Fashion Week provides a platform for young, independent labels such as Xuzhi, Oude Wang, and Shushu/Tong. It's also an occasion for foreign journalists and buyers to discover...