Loewe Releases Divine-Inspired Collection

Loewe has released its limited-edition Divine collection, honouring drag queen and actor Divine. “[Divine] was absolutely out of the ordinary. He lived an intense life as a man, performer, character and as a body. For me, it is the embodiment of the principle of self-determination,” explained Jonathan Anderson, creative director of the house.

The collection consists primarily of three t-shirts and a tote bag, all inspired by Divine’s reputation as the ‘most disgusting person in the world’ and it combines the drag queen’s prosperity for camp with Loewe’s sense of ease.

“To better celebrate this moment, we have launched a digital display of objects and photographs of Divine. The virtual exhibition currently includes a review of objects that belonged to Divine photographed by the legendary Greg Gorman, an extraordinary pop celebrity portraitist and himself Divine, and was created with the precious contribution of Noah Brodie, CEO of Divine Official Enterprises LLC,” added Anderson in the official statement.

In addition to this, 15% of the proceeds will go to Visual AIDS, an association that fights against HIV/AIDS through art, supporting HIV-infected artists and celebrating their memory. Plus, Loewe will make a, a Black-run LGBTQ+ association in Baltimore, Divine’s hometown. “We are honoured to support their work. This project represented a creative and exciting challenge. I think it's an initiative as relevant as ever, being a celebration of creative freedom and a questioning of the universal order. That's what Divine was all about: creating his own incredible world, no matter what. Now more than ever, that's what we all should do."

The limited-edition collection is available on loewe.com and at the Greene Street store in New York. The digital exhibition will be on loewe.com from June 25 until the end of September.

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