Who embodies the holidays better than Macaulay Culkin? The Home Alone 1 and 2 star has joined forces with the Swedish brand Happy Socks to be the face of its festive campaign. A pretty genius idea, it has to be said.“We were thinking of what global person everyone would think about for the holidays,” Happy Socks cofounder Mikael Söderlindh told WWD. “The most played movie during this time is...

Famous for his fashion spectaculars and his unbridled creativity, Jean Paul Gaultier is gearing up to celebrate his 50th anniversary in January with a retrospective show featuring over 200 looks celebrating his life and career. Representatives of the Paris-based maison said the event will be staged on January 22nd and will be one of the only times the brand’s Haute Couture show will not be held...

On November 5th, Prada S.p.A. signed with Crédit Agricole Group the first sustainability linked loan of the luxury goods industry, named Sustainable Term Loan (STL)."This transaction demonstrates that sustainability is a key element for the development of the Prada Group, increasingly integrated into our strategy,” explained Prada’s CFO Alessandra Cozzani in an official statement released by...

Yves Saint Laurent’s embroidered jacket inspired by Vincent van Gogh’s “Sunflowers” painting is going up for auction at Christie’s in Paris next month.One of the world’s most expensive items, according to the Fashion Network, the bright yellow jacket took more than 600 hours to make and was part of Saint Laurent’s 1988 Spring/Summer collection, modelled at the time by Naomi Campbell.It is...

Will the future of beauty packaging be green? Nowadays, more than ever, alternatives to plastic packaging take the beauty industry by storm. Numerous beauty brands and groups are exploring and offering alternative packaging solutions to plastic and recycled plastic. These solutions are often similar to plastic in terms of look and feel, and include cellulose-based packaging derived from natural...

A pioneer of the Dubai fashion scene, Bong Guerrero left Manila at 17 and studied in California, before ending up in Dubai in 1990 – just as the region’s fashion scene began to emerge. After opening his own perfumery and working in event planning, he realised that there was an opportunity to develop fresh talent, yet there was no real platform to showcase said talent on an international stage....

With luxury brands constantly switching from one designer to another, many fashion designers grow tired of the industry’s unstoppable musical chairs and are tempted to quit it once and for all. This, or to reinvent themselves just like Alber Elbaz did.It’s the season of all comebacks! After Ann Demeulemeester’s new tableware and lighting collections unveiled at Maison & Objet in September, and...

With the help of celebrities like Lupita Nyong’o, Michelle Obama, Rihanna, and Kelly Rowland, African designers are slowly emerging from the shadows, taking their place on the international stage. And at Lagos Fashion Week, the pulse of African creativity – along with a platform for rising stars, designers, and fashion leaders alike – are expecting their global influence to rise and sales to...

Earlier this week, Google revealed how its research team used machine learning to train an artificial intelligence (AI) to recognise different smells based on molecule shapes. This new AI, which is still in the early stages of development, could revolutionize the fragrance sector as a whole and have considerable impact on the sector’s marketing and sales strategies in the long run.A scientific...

When a startup known as The Fabricant sold a diaphanous $9500 virtual dress to Richard Ma, the CEO of Quantstamp, as a present to his wife, its founder Kerry Murphy, knew that they were really on to something. “If you think about what is happening in the art world, it really makes sense. Some people justify these purchases because they see them as the Mona Lisa of the future,” said Murphy in an...

After losing significant market shares in 2018 following transphobic and fat-shaming statements made by its former CEO Ed Razek, Victoria’s Secret revealed the brand’s first “body positive” campaign with plus-size model Ali Tate Cutler earlier this month.   In spite of the lingerie brand’s efforts to present itself in a more inclusive light, this new campaign has been received with mixed...

Jonathan Anderson talks exclusively to Nowfashion about today's evolving society, the younger generations, creativity, the environment, reality, and the digital world.These days, collaborations are the real gasoline of contemporary fashion. In most cases, brands have in their portfolio a "one-night-stand partner" for a capsule collection, a strategy which impels us to think about today's...


Earlier this summer, a series of Salty adverts on Instagram featuring fully clothed BIPOC (Black/Indigenous/People of Color), disabled, plus-sized, and trans women were rejected by the social media mogul for “promoting escorting services.” Something that did not sit well with the editorial team of Salty, a New York-based independent media. “There are rumors, talks, conversations happening in...

As scrutiny over the fashion industry’s wasteful practices intensifies and eco-anxiety grows, the Fashion Pact forged by Kering’s François-Henri Pinault is gaining steam. On October 24th, the 32-member union welcomed 24 new signatories. With 56 co-operations involving more than 250 brands, the initiative by Pinault is a challenge accepted by French President, Emmanuel Macron. Set in motion in...

Only eight months after being appointed creative director at Bottega Veneta and Daniel Lee finds himself up for four Fashion Awards this December – quite a remarkable feat for an appointment and re-brand that, two collections in, still has the critics divided in Marmite fashion (though Instagram may tell you a different story). The news comes as part of an interesting selection of nominee nods...