ZEGNA  explores #WHATMAKESAMAN
By Maura Madeddu
“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a...
By Maura Madeddu
“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a century, Zegna has been the point of reference for men’s classic elegance.  Along with it, the brand has spent decades building the image of a true gentleman, as its ideal customer. But times have...
“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a century, Zegna has been the point of reference for men’s classic elegance.  Along with it, the brand has spent decades building the image of a true gentleman, as its ideal customer. But times have changed. Today, modern masculinity is not that easy to label. It just does not suffice to synthesize...
Fashion for the real world
By John-Michael O'Sullivan
After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey skies, sullen rain, and trains crowded with commuters in various combinations of what currently passes as the city’s 21st century working wardrobe; crisp blazers or fitted biker jackets, shirts or...
After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey skies, sullen rain, and trains crowded with commuters in various combinations of what currently passes as the city’s 21st century working wardrobe; crisp blazers or fitted biker jackets, shirts or slouchy tees, pleated skirts or slim trousers. The morning newspapers were splashed with images from...
A successful color wave by Benetton
By Gianluca Cantaro
Last season, the debut collection of Jean-Charles de Castelbajac, freshly appointed as Artistic...
By Gianluca Cantaro
Last season, the debut collection of Jean-Charles de Castelbajac, freshly appointed as Artistic Director at United Colors of Benetton, actually left me a bit surprised. How can a brand that desperately needs to get back the trust of the youth propose a funny show, even a bit eccentric with the...
Last season, the debut collection of Jean-Charles de Castelbajac, freshly appointed as Artistic Director at United Colors of Benetton, actually left me a bit surprised. How can a brand that desperately needs to get back the trust of the youth propose a funny show, even a bit eccentric with the styles, instead of wearable and easy items that were previously the pure DNA of the brand from...
LFW's Seoul Synergy
By Jessica Bumpus
Ahead of Seoul Fashion Week next month (October 14-19), LFW served us up a little teaser this...
By Jessica Bumpus
By Jessica Bumpus
Ahead of Seoul Fashion Week next month (October 14-19), LFW served us up a little teaser this week with collections from two successful exports. YCH, the British Fashion Council’s exchange programme recipient, and pushBUTTON, the popular 2010-launched brand from Seung Gun Park, back for a third...
Ahead of Seoul Fashion Week next month (October 14-19), LFW served us up a little teaser this week with collections from two successful exports. YCH, the British Fashion Council’s exchange programme recipient, and pushBUTTON, the popular 2010-launched brand from Seung Gun Park, back for a third consecutive season. “Being here, surrounded by amazing talented people is a privilege,” said (by...
Sense and sustainability at LFW
By John-Michael O'Sullivan
There’s one buzzword that’s dominated almost every conversation at London’s shows this season....
By John-Michael O'Sullivan
By John-Michael O'Sullivan
There’s one buzzword that’s dominated almost every conversation at London’s shows this season. And it’s an unexpected one, given that it’s never been remotely fashionable before: sustainability.

So why now? Quite simply, because we’re at a tipping point. Just look at the global outcry about the...
There’s one buzzword that’s dominated almost every conversation at London’s shows this season. And it’s an unexpected one, given that it’s never been remotely fashionable before: sustainability.

So why now? Quite simply, because we’re at a tipping point. Just look at the global outcry about the burning of the Amazon rainforest, for one. Then there’s the rise of Extinction Rebellion, the...
In Brazil fashion becomes political
By Jorge Grimberg
As Brazil's LGBTQ and black communities feel constantly threatened by the current extreme...
By Jorge Grimberg
As Brazil's LGBTQ and black communities feel constantly threatened by the current extreme right-wing politics, fashion takes a stand. While the economy gives slow signs of recovery, the daily life on the ground is a battlefield for anyone concerned with human rights against the innumerous tweets,...
As Brazil's LGBTQ and black communities feel constantly threatened by the current extreme right-wing politics, fashion takes a stand. While the economy gives slow signs of recovery, the daily life on the ground is a battlefield for anyone concerned with human rights against the innumerous tweets, interviews, and actions from the president against the LGBTQ, feminist, and underprivileged...
Welcome to NOWFASHION
By Gianluca Cantaro
Nowfashion.com has changed and is now a portal with a 360° view into the world of fashion.  The...
By Gianluca Cantaro
By Gianluca Cantaro
Nowfashion.com has changed and is now a portal with a 360° view into the world of fashion.  The site has undergone an aesthetic makeover, shifting from its traditional white, black and red interface, to a new punky palette dominated by a delicate shade of light green. This revamp has been...
Nowfashion.com has changed and is now a portal with a 360° view into the world of fashion.  The site has undergone an aesthetic makeover, shifting from its traditional white, black and red interface, to a new punky palette dominated by a delicate shade of light green. This revamp has been spearheaded by the über-famous, Köln-based firm Meiré und Meiré studio, renowned for their work on various...
Next gen shapes fashion of the future
By Claudia D'Arpizio
Established brands could learn a thing or two from some of their more inexperienced, yet more...
By Claudia D'Arpizio
Established brands could learn a thing or two from some of their more inexperienced, yet more innovative peers. On a quest to engage the luxury consumers of tomorrow, novice, tech-focused players are employing new tools and strategies that are revolutionizing retail as we know it.
That ...
Established brands could learn a thing or two from some of their more inexperienced, yet more innovative peers. On a quest to engage the luxury consumers of tomorrow, novice, tech-focused players are employing new tools and strategies that are revolutionizing retail as we know it.
That shift starts with fast fashion. Pressure to produce unique collections, on the fly, is a reality for...
Why Vetements wasn't meant to last forever
By Elisabeta Tudor
The new fashion season begins with quite some intrigue. After Virgil Abloh’s announcement that he...
By Elisabeta Tudor
The new fashion season begins with quite some intrigue. After Virgil Abloh’s announcement that he would take a break – on doctor’s orders – from his duties at Louis Vuitton and Off-White, it is now Demna Gvasalia’s turn to cause some ink to flow. Earlier today, WWD released a statement announcing...
The new fashion season begins with quite some intrigue. After Virgil Abloh’s announcement that he would take a break – on doctor’s orders – from his duties at Louis Vuitton and Off-White, it is now Demna Gvasalia’s turn to cause some ink to flow. Earlier today, WWD released a statement announcing Gvasalia’s departure from the much-lauded and controverted fashion collective, in which the former...
The show must go on
By John-Michael O'Sullivan
Earlier this week, British Fashion Council chief executive Caroline Rush posted a picture on...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Earlier this week, British Fashion Council chief executive Caroline Rush posted a picture on Instagram from London Fashion Week in 2009, showing a slice of the starry front row (Liv Tyler, Emma Watson, Gwyneth Paltrow) at Burberry’s SS2010 show. For the brand and its designer, Christopher Bailey,...
Earlier this week, British Fashion Council chief executive Caroline Rush posted a picture on Instagram from London Fashion Week in 2009, showing a slice of the starry front row (Liv Tyler, Emma Watson, Gwyneth Paltrow) at Burberry’s SS2010 show. For the brand and its designer, Christopher Bailey, the show marked a triumphant homecoming – and for British fashion, it signalled the start of a...
The Perfect Match: Phoebe English X Weleda at LFW
By Jessica Bumpus
London Fashion Week, like most of the fashion weeks this season, has put sustainability front and...
By Jessica Bumpus
London Fashion Week, like most of the fashion weeks this season, has put sustainability front and centre. For some designers, however, it’s been part of their brand DNA since the beginning. Step forward Phoebe English who, though launched in 2011, is notably still a relatively young and small...
London Fashion Week, like most of the fashion weeks this season, has put sustainability front and centre. For some designers, however, it’s been part of their brand DNA since the beginning. Step forward Phoebe English who, though launched in 2011, is notably still a relatively young and small brand on the schedule. The Central Saint Martins graduate teamed up with biodynamic health and beauty...
Fashion For Relief
By Jessica Bumpus
Naomi Campbell is having a big year. Not only will the supermodel be presented with the Fashion...
By Jessica Bumpus
By Jessica Bumpus
Naomi Campbell is having a big year. Not only will the supermodel be presented with the Fashion Icon accolade at this December’s Fashion Awards (formerly known as the British Fashion Awards), she also brought back Fashion for Relief this year. And it took place this week at London Fashion Week,...
Naomi Campbell is having a big year. Not only will the supermodel be presented with the Fashion Icon accolade at this December’s Fashion Awards (formerly known as the British Fashion Awards), she also brought back Fashion for Relief this year. And it took place this week at London Fashion Week, earmarked almost certainly as the jewel in the week’s fashion crown. The champagne flowed – almost...
Victoria Beckham Launches Beauty & Her Latest Collection
By Jessica Bumpus
On London’s Dover Street, the Victoria Beckham store boasts a window full of excitement, proudly...
By Jessica Bumpus
On London’s Dover Street, the Victoria Beckham store boasts a window full of excitement, proudly announcing: “Luxury performance, clean beauty” – Victoria Beckham’s much-anticipated new beauty range, Victoria Beckham Beauty, which officially launched in London this weekend over London Fashion...
On London’s Dover Street, the Victoria Beckham store boasts a window full of excitement, proudly announcing: “Luxury performance, clean beauty” – Victoria Beckham’s much-anticipated new beauty range, Victoria Beckham Beauty, which officially launched in London this weekend over London Fashion Week, the day before her own show. 

We sat down to posters promoting it – Instagram has, of course,...
A Self-Made Multitasker: Introducing Alfredo Cortese
By Elisabeta Tudor
Leaving his PR position behind at an esteemed Italian brand in order to start a new: Milan-based...
By Elisabeta Tudor
Leaving his PR position behind at an esteemed Italian brand in order to start a new: Milan-based womenswear designer Alfredo Cortese took a big jump into the unknown and decided to explore his creative potential by founding his very own ready-to-wear brand named A.C.9. However, it is not the...
Leaving his PR position behind at an esteemed Italian brand in order to start a new: Milan-based womenswear designer Alfredo Cortese took a big jump into the unknown and decided to explore his creative potential by founding his very own ready-to-wear brand named A.C.9. However, it is not the first time that the Sicilian-born self-made fashion designer decided to reinvent himself. After studying...
Exclusivity and Inclusivity: NYFW Strikes a Balance
By Robin Torres
Exclusivity, much like glamor and fame, is a value that has been embedded in NYFW – and for that...
By Robin Torres
Exclusivity, much like glamor and fame, is a value that has been embedded in NYFW – and for that matter all fashion weeks – since the years of its inception. Traditionally, only a tightly curated list of buyers, press, and VIPs were invited to the runways and then to join the party. In the last...
Exclusivity, much like glamor and fame, is a value that has been embedded in NYFW – and for that matter all fashion weeks – since the years of its inception. Traditionally, only a tightly curated list of buyers, press, and VIPs were invited to the runways and then to join the party. In the last few years, however, a bevy of designers have been planning shows and events to include their...