Lingerie’s Quest for Body Positivity
By Elisabeta Tudor
After losing significant market shares in 2018 following transphobic and fat-shaming statements...
By Elisabeta Tudor
After losing significant market shares in 2018 following transphobic and fat-shaming statements made by its former CEO Ed Razek, Victoria’s Secret revealed the brand’s first “body positive” campaign with plus-size model Ali Tate Cutler earlier this month.   In spite of the lingerie brand’s...
After losing significant market shares in 2018 following transphobic and fat-shaming statements made by its former CEO Ed Razek, Victoria’s Secret revealed the brand’s first “body positive” campaign with plus-size model Ali Tate Cutler earlier this month.   In spite of the lingerie brand’s efforts to present itself in a more inclusive light, this new campaign has been received with mixed...
In the Name of Authenticity
By Gianluca Cantaro
Jonathan Anderson talks exclusively to Nowfashion about today's evolving society, the younger...
By Gianluca Cantaro
By Gianluca Cantaro
Jonathan Anderson talks exclusively to Nowfashion about today's evolving society, the younger generations, creativity, the environment, reality, and the digital world.These days, collaborations are the real gasoline of contemporary fashion. In most cases, brands have in their portfolio a...
Jonathan Anderson talks exclusively to Nowfashion about today's evolving society, the younger generations, creativity, the environment, reality, and the digital world.These days, collaborations are the real gasoline of contemporary fashion. In most cases, brands have in their portfolio a "one-night-stand partner" for a capsule collection, a strategy which impels us to think about today's...
Inclusivity and its Limits
By Elisabeta Tudor

Earlier this summer, a series of Salty adverts on Instagram featuring fully clothed BIPOC...
By Elisabeta Tudor
By Elisabeta Tudor

Earlier this summer, a series of Salty adverts on Instagram featuring fully clothed BIPOC (Black/Indigenous/People of Color), disabled, plus-sized, and trans women were rejected by the social media mogul for “promoting escorting services.” Something that did not sit well with the editorial team...

Earlier this summer, a series of Salty adverts on Instagram featuring fully clothed BIPOC (Black/Indigenous/People of Color), disabled, plus-sized, and trans women were rejected by the social media mogul for “promoting escorting services.” Something that did not sit well with the editorial team of Salty, a New York-based independent media. “There are rumors, talks, conversations happening in...
Is Kering's Fashion Pact Making Headway?
By Aarushi Saxena
As scrutiny over the fashion industry’s wasteful practices intensifies and eco-anxiety grows, the...
By Aarushi Saxena
As scrutiny over the fashion industry’s wasteful practices intensifies and eco-anxiety grows, the Fashion Pact forged by Kering’s François-Henri Pinault is gaining steam. On October 24th, the 32-member union welcomed 24 new signatories. With 56 co-operations involving more than 250 brands, the...
As scrutiny over the fashion industry’s wasteful practices intensifies and eco-anxiety grows, the Fashion Pact forged by Kering’s François-Henri Pinault is gaining steam. On October 24th, the 32-member union welcomed 24 new signatories. With 56 co-operations involving more than 250 brands, the initiative by Pinault is a challenge accepted by French President, Emmanuel Macron. Set in motion in...
The Fashion Awards Analysis
By Jessica Bumpus
Only eight months after being appointed creative director at Bottega Veneta and Daniel Lee finds...
By Jessica Bumpus
By Jessica Bumpus
Only eight months after being appointed creative director at Bottega Veneta and Daniel Lee finds himself up for four Fashion Awards this December – quite a remarkable feat for an appointment and re-brand that, two collections in, still has the critics divided in Marmite fashion (though Instagram...
Only eight months after being appointed creative director at Bottega Veneta and Daniel Lee finds himself up for four Fashion Awards this December – quite a remarkable feat for an appointment and re-brand that, two collections in, still has the critics divided in Marmite fashion (though Instagram may tell you a different story). The news comes as part of an interesting selection of nominee nods...
Shopping at the Next Level
By Gianluca Cantaro
Michael Kliger, president and CEO of Mytheresa, the Munich-based e-tailer, reveals the secret...
By Gianluca Cantaro
By Gianluca Cantaro
Michael Kliger, president and CEO of Mytheresa, the Munich-based e-tailer, reveals the secret to dealing with the speed of consumption and how to have a global (and happy) consumer base in the luxury market. “In today’s fashion world, we must be aware that our customers don’t need what...
Michael Kliger, president and CEO of Mytheresa, the Munich-based e-tailer, reveals the secret to dealing with the speed of consumption and how to have a global (and happy) consumer base in the luxury market. “In today’s fashion world, we must be aware that our customers don’t need what we sell, but with our experience we make them desire that,” Kliger explained exclusively to Nowfashion...
GCDS: The Ascent of a Millennial Brand
By Sofia Celeste
GCDS designer Giuliano Calza, 30, along with his brother Giordano, 35, in only four years, has...
By Sofia Celeste
GCDS designer Giuliano Calza, 30, along with his brother Giordano, 35, in only four years, has created a label designed around a world of comics and kitsch. A community of social media stars and the popularity of his brand in China and South Korea are expected to drive his sales to 20 million...
GCDS designer Giuliano Calza, 30, along with his brother Giordano, 35, in only four years, has created a label designed around a world of comics and kitsch. A community of social media stars and the popularity of his brand in China and South Korea are expected to drive his sales to 20 million euros by the end of 2019 from 10 million euros in 2018.At the September Milan RTW shows, nothing was...
By Sofia Celeste
Tiffany & Co., the ultimate American luxury brand that was made forever famous when Audrey...
By Sofia Celeste
Tiffany & Co., the ultimate American luxury brand that was made forever famous when Audrey Hepburn nibbled on a croissant before its store window, might shortly become a French possession.  Perhaps that croissant was more of an omen than a prop in the 1961 romantic comedy “Breakfast at Tiffany’s”...
Tiffany & Co., the ultimate American luxury brand that was made forever famous when Audrey Hepburn nibbled on a croissant before its store window, might shortly become a French possession.  Perhaps that croissant was more of an omen than a prop in the 1961 romantic comedy “Breakfast at Tiffany’s” ... after all. And today, the US risks losing one of its most valuable luxury jewels of all.  Media...
Will Gen Z-ers Reshape Luxury?
By Elisabeta Tudor
Most likely. According to various recent studies held by trend forecasters, Gen Zers – the...
By Elisabeta Tudor
By Elisabeta Tudor
Most likely. According to various recent studies held by trend forecasters, Gen Zers – the demographic cohort of people born between people 1995 to 2010 – are likely to "go back to basics," with mobilization, pragmatism, and physical contact, winning over individualism, idealism, and...
Most likely. According to various recent studies held by trend forecasters, Gen Zers – the demographic cohort of people born between people 1995 to 2010 – are likely to "go back to basics," with mobilization, pragmatism, and physical contact, winning over individualism, idealism, and ever-growing digitalization. The luxury industry is currently obsessed with catering to the needs of...
Diversity Flows in São Paulo
By Jorge Grimberg
São Paulo Fashion Week’s 48th edition came to an end last Friday and will be remembered as a...
By Jorge Grimberg
By Jorge Grimberg
São Paulo Fashion Week’s 48th edition came to an end last Friday and will be remembered as a turning point for the meaning of diversity in fashion. Inclusion – and its multiple facets – was a central theme for designers as a response to the current government scrutiny towards the LGBT+...
São Paulo Fashion Week’s 48th edition came to an end last Friday and will be remembered as a turning point for the meaning of diversity in fashion. Inclusion – and its multiple facets – was a central theme for designers as a response to the current government scrutiny towards the LGBT+ community.Breaking down gender rules was a fundamental pillar in the castings and, in many of the shows,...
Carlings Enhances AR Offering
By Sofia Celeste
MILAN--Norway-based retailer Carlings, which released its first digital clothing collection in...
By Sofia Celeste
MILAN--Norway-based retailer Carlings, which released its first digital clothing collection in 2018, will unveil a new virtual clothing project in the next three weeks.According to Ronny Mikalsen, the company’s CEO, Carlings will unfurl a new product that uploads physical clothing into a digital...
MILAN--Norway-based retailer Carlings, which released its first digital clothing collection in 2018, will unveil a new virtual clothing project in the next three weeks.According to Ronny Mikalsen, the company’s CEO, Carlings will unfurl a new product that uploads physical clothing into a digital space, with Snapchat-like filtering features.“We are taking artificial reality technology into...
The Relationship Between K-Beauty and the Catwalk
By Jessica Bumpus
When one travels to or through South Korea, it’s good to save suitcase space for one thing: the...
By Jessica Bumpus
When one travels to or through South Korea, it’s good to save suitcase space for one thing: the plethora of K-beauty products that can be scooped up from the very many beauty outlets and emporiums that tantalise with their abounding must-buy sheet masks and skincare potions – the trends and hype...
When one travels to or through South Korea, it’s good to save suitcase space for one thing: the plethora of K-beauty products that can be scooped up from the very many beauty outlets and emporiums that tantalise with their abounding must-buy sheet masks and skincare potions – the trends and hype for which, it might surprise you, are often actually made on the catwalk.  “You may notice a lot of...
The Standout Stories from SFW SS20
By Jessica Bumpus
In a week when the British heritage brand Mulberry revealed it would be collaborating with Acne...
By Jessica Bumpus
In a week when the British heritage brand Mulberry revealed it would be collaborating with Acne on a series of small leather goods, Seoul-based designer Hyun-min Han of the up-and-coming label Munn must be thrilled to bits to find himself in the exact same boat. The designer unveiled his own bag...
In a week when the British heritage brand Mulberry revealed it would be collaborating with Acne on a series of small leather goods, Seoul-based designer Hyun-min Han of the up-and-coming label Munn must be thrilled to bits to find himself in the exact same boat. The designer unveiled his own bag collaboration with the brand last week during the Spring/Summer 2020 edition of Seoul Fashion Week,...
Porsche is More Valuable Than Fashion
By Aarushi Saxena
Luxury car maker Porsche accelerated to the top rank in the Brand Finance Luxury &...
By Aarushi Saxena
Luxury car maker Porsche accelerated to the top rank in the Brand Finance Luxury & Premium 50 list, becoming the world's most valuable brand, while Louis Vuitton was knocked off the second spot by Cartier. Cementing itself as front-runner in the luxury sector, Porsche has increased its brand...
Luxury car maker Porsche accelerated to the top rank in the Brand Finance Luxury & Premium 50 list, becoming the world's most valuable brand, while Louis Vuitton was knocked off the second spot by Cartier. Cementing itself as front-runner in the luxury sector, Porsche has increased its brand value by 54 percent to US$29.3 billion, according to the latest report by Brand Finance, an...
e-P Summit Charts Fashion’s Future
By Jessica Bumpus & Sofia Celeste
The 7th edition of the e-P Summit kicked off in Milan Wednesday under the aegis of the theme...
By Jessica Bumpus & Sofia Celeste
By Jessica Bumpus & Sofia Celeste
The 7th edition of the e-P Summit kicked off in Milan Wednesday under the aegis of the theme “Next Level Now,” tackling key subjects like omnichannel retail and marketing, direct-to-consumer retailing, and 3D digital fashion design. Organized by Pitti Immagine, the one-day power networking event...
The 7th edition of the e-P Summit kicked off in Milan Wednesday under the aegis of the theme “Next Level Now,” tackling key subjects like omnichannel retail and marketing, direct-to-consumer retailing, and 3D digital fashion design. Organized by Pitti Immagine, the one-day power networking event brought together international leaders and key players who are developing the strategies currently...