After losing significant market shares in 2018 following transphobic and fat-shaming statements made by its former CEO Ed Razek, Victoria’s Secret revealed the brand’s first “body positive” campaign with plus-size model Ali Tate Cutler earlier this month.   In spite of the lingerie brand’s efforts to present itself in a more inclusive light, this new campaign has been received with mixed...

Jonathan Anderson talks exclusively to Nowfashion about today's evolving society, the younger generations, creativity, the environment, reality, and the digital world.These days, collaborations are the real gasoline of contemporary fashion. In most cases, brands have in their portfolio a "one-night-stand partner" for a capsule collection, a strategy which impels us to think about today's...


Earlier this summer, a series of Salty adverts on Instagram featuring fully clothed BIPOC (Black/Indigenous/People of Color), disabled, plus-sized, and trans women were rejected by the social media mogul for “promoting escorting services.” Something that did not sit well with the editorial team of Salty, a New York-based independent media. “There are rumors, talks, conversations happening in...

As scrutiny over the fashion industry’s wasteful practices intensifies and eco-anxiety grows, the Fashion Pact forged by Kering’s François-Henri Pinault is gaining steam. On October 24th, the 32-member union welcomed 24 new signatories. With 56 co-operations involving more than 250 brands, the initiative by Pinault is a challenge accepted by French President, Emmanuel Macron. Set in motion in...

Only eight months after being appointed creative director at Bottega Veneta and Daniel Lee finds himself up for four Fashion Awards this December – quite a remarkable feat for an appointment and re-brand that, two collections in, still has the critics divided in Marmite fashion (though Instagram may tell you a different story). The news comes as part of an interesting selection of nominee nods...

Michael Kliger, president and CEO of Mytheresa, the Munich-based e-tailer, reveals the secret to dealing with the speed of consumption and how to have a global (and happy) consumer base in the luxury market. “In today’s fashion world, we must be aware that our customers don’t need what we sell, but with our experience we make them desire that,” Kliger explained exclusively to Nowfashion...

GCDS designer Giuliano Calza, 30, along with his brother Giordano, 35, in only four years, has created a label designed around a world of comics and kitsch. A community of social media stars and the popularity of his brand in China and South Korea are expected to drive his sales to 20 million euros by the end of 2019 from 10 million euros in 2018.At the September Milan RTW shows, nothing was...

Tiffany & Co., the ultimate American luxury brand that was made forever famous when Audrey Hepburn nibbled on a croissant before its store window, might shortly become a French possession.  Perhaps that croissant was more of an omen than a prop in the 1961 romantic comedy “Breakfast at Tiffany’s” ... after all. And today, the US risks losing one of its most valuable luxury jewels of all.  Media...

Most likely. According to various recent studies held by trend forecasters, Gen Zers – the demographic cohort of people born between people 1995 to 2010 – are likely to "go back to basics," with mobilization, pragmatism, and physical contact, winning over individualism, idealism, and ever-growing digitalization. The luxury industry is currently obsessed with catering to the needs of...

São Paulo Fashion Week’s 48th edition came to an end last Friday and will be remembered as a turning point for the meaning of diversity in fashion. Inclusion – and its multiple facets – was a central theme for designers as a response to the current government scrutiny towards the LGBT+ community.Breaking down gender rules was a fundamental pillar in the castings and, in many of the shows,...

MILAN--Norway-based retailer Carlings, which released its first digital clothing collection in 2018, will unveil a new virtual clothing project in the next three weeks.According to Ronny Mikalsen, the company’s CEO, Carlings will unfurl a new product that uploads physical clothing into a digital space, with Snapchat-like filtering features.“We are taking artificial reality technology into...

When one travels to or through South Korea, it’s good to save suitcase space for one thing: the plethora of K-beauty products that can be scooped up from the very many beauty outlets and emporiums that tantalise with their abounding must-buy sheet masks and skincare potions – the trends and hype for which, it might surprise you, are often actually made on the catwalk.  “You may notice a lot of...

In a week when the British heritage brand Mulberry revealed it would be collaborating with Acne on a series of small leather goods, Seoul-based designer Hyun-min Han of the up-and-coming label Munn must be thrilled to bits to find himself in the exact same boat. The designer unveiled his own bag collaboration with the brand last week during the Spring/Summer 2020 edition of Seoul Fashion Week,...

Luxury car maker Porsche accelerated to the top rank in the Brand Finance Luxury & Premium 50 list, becoming the world's most valuable brand, while Louis Vuitton was knocked off the second spot by Cartier. Cementing itself as front-runner in the luxury sector, Porsche has increased its brand value by 54 percent to US$29.3 billion, according to the latest report by Brand Finance, an...

The 7th edition of the e-P Summit kicked off in Milan Wednesday under the aegis of the theme “Next Level Now,” tackling key subjects like omnichannel retail and marketing, direct-to-consumer retailing, and 3D digital fashion design. Organized by Pitti Immagine, the one-day power networking event brought together international leaders and key players who are developing the strategies currently...