Memos: On Fashion In This Millennium

“Fashion has become the most popular and representative artistic medium of the 21st century,” fashion curator Maria Luisa Frisa stated boldly, during the press conference introducing Museo Poldi Pezzoli’s latest exhibition on Italian fashion.

Yet, if fashion is the most popular and representative medium of our time, how can we give garments the right amount of importance for them to carry a message to future generations? 

It is with this thought in mind that the renowned curator and head of Fashion College IUAV proposed the idea behind the exhibition she curated with the help of exhibition-maker Judith Clark and former Editor-In-Chief of W Magazine Stefano Tonchi.

Sponsored by Italy’s Camera Nazionale Della Moda, the exhibit officially opened today at Milan’s Museo Poldi Pezzoli, the iconic house-museum a stone’s throw from La Scala and Via Montenapoleone. 

Taking Italo Calvino’s Six Memos For The Next Millennium as a starting point, the curators aimed at exploring what the relationship between fashion and museums is today. Can it be considered a scientific and poetic practice and, therefore, a naturally literary one?

“Now people understand that fashion is so eloquent and it communicates so many contradictory elements and isn’t perhaps only about beauty,” said Judith Clark, in an interview.

Setting out to construct a ‘discourse on methods of fashion curation,’ the exhibit not only includes garments and objects of particular importance to the fashion community, but also a photographic project curated by Tonchi covering the history of fashion publishing and words – such as, for example, Anna Piaggi’s infamous press releases for Prada and Walter Albini’s original press materials and rare illustrations.

From Alessandro Michele’s ovary dresses for Gucci to Francesco Risso’s deconstruction of the middle-class bourgeoisie’s wardrobe, the garments presented are many and follow very specific pathways.

An unusual way of curating an exhibition, but nonetheless intriguing, as the professional skills deployed are those of the critic-curator, exhibition maker and fashion photographer, in a process that continuously makes us question the way we look at things.

“I’m an exhibition maker so I work with the context, which in this case is incredible because its the Poldi-Pezzoli Museum,” continued Clark. “When I work I start really trying to put together ideas for a space and then I populate with garments that I curate, or in this case Maria Luisa Frisa curates. But its a very conceptual process, it’s always about the idea between the relationships of the garments and how to build other references in the exhibition structure.”

The point, obviously, is the meaning of gestures – a project that raises open-ended questions but gives no answers, leaving it all up to the viewer.

The exhibition will be on at Museo Poldi Pezzoli until May 5th 2020.

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
How is Italy’s Independent Scene Reacting to Covid?
By Elisa Carassai
While Milan Fashion Week may be known for its calendar...
By Elisa Carassai
While Milan Fashion Week may be known for its calendar surrounded by a smattering of fashion behemoths such as Prada, Armani and Gucci, slowly but surely, a series of young talents have emerged during the years, favoured by industry insiders and...
While Milan Fashion Week may be known for its calendar surrounded by a smattering of fashion behemoths such as Prada, Armani and Gucci, slowly but surely, a series of young talents have emerged during the years, favoured by industry insiders and celebrities alike.    Still, given the current situation, how will this crisis impact their...
Covid and The Ugly Side of Fast-Fashion
By Alice Ierace
Remember the fable of the ant and the cicada? Let’s use...
By Alice Ierace
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to...
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to conduct their businesses in a rather tranquil way, silently working their way up the ladder in order to...
Massimo Alba: The Purist of Slow Fashion
By Elisa Carassai
Remember the fable of the ant and the cicada? Let’s use...
By Elisa Carassai
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to...
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to conduct their businesses in a rather tranquil way, silently working their way up the ladder in order to...
The Best Beauty Apps For Some Home Pampering
By Alice Ierace
As the world continues its fight against COVID-19, the...
By Alice Ierace
As the world continues its fight against COVID-19, the days spent in self-isolation seem to get longer and longer. Amongst all the Instagram lives, free workout videos and the constant baking, we mustn’t forget to take care of our beauty and wellbeing....
As the world continues its fight against COVID-19, the days spent in self-isolation seem to get longer and longer. Amongst all the Instagram lives, free workout videos and the constant baking, we mustn’t forget to take care of our beauty and wellbeing. Luckily, we are surrounded by a multitude of apps and, in the past couple of years, the beauty world...
Pitti Announces New Calendar
By Elisa Carassai
After last week's previous announcements which declared...
By Elisa Carassai
By Elisa Carassai
After last week's previous announcements which declared the postponement of Milano Moda Uomo and the Paris shows to September, the Pitti Group also divulged the change of dates of their upcoming fairs and events.   The majority of the fairs will be...
After last week's previous announcements which declared the postponement of Milano Moda Uomo and the Paris shows to September, the Pitti Group also divulged the change of dates of their upcoming fairs and events.   The majority of the fairs will be hosted in September (the 98th edition of the show will be hosted from the 2nd to the 4th of...
Huda Kattan Pledges $100.000 in Support of Struggling Make-up Artists
By Alice Ierace
Beauty icon, entrepreneur and founder of Huda Beauty, Huda...
By Alice Ierace
Beauty icon, entrepreneur and founder of Huda Beauty, Huda Kattan, has pledged to donate $100,000 to support freelance make-up artists who are struggling during the COVID-19 crisis.   In a raw and emotional Instagram video, she explained: “When...
Beauty icon, entrepreneur and founder of Huda Beauty, Huda Kattan, has pledged to donate $100,000 to support freelance make-up artists who are struggling during the COVID-19 crisis.   In a raw and emotional Instagram video, she explained: “When coronavirus first hit, I think everyone was scared about like ‘how can I protect my loved ones?’ And...
L'Oréal Acquires the Mugler Brands and Azzaro Fragrances
By Alice Ierace
Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the...
By Alice Ierace
Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the relevant authorities, it has finalised the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group.As it stands, the companies include Mugler, Thierry Mugler (Fashion), Clarins...
Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the relevant authorities, it has finalised the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group.As it stands, the companies include Mugler, Thierry Mugler (Fashion), Clarins Fragrance Group (CFG), CFG France, Cosmeurop and CFG UK – activities that, in 2018, represented...
Marco Zanini’s Quest for Independence
By Elisa Carassai
Marco Zanini is no rookie in the fashion system. With a...
By Elisa Carassai
Marco Zanini is no rookie in the fashion system. With a background that counts experiences at Versace, Halston, Schiaparelli, Rochas and Santoni, the designer has, over time, developed a cult following his appointment at Rochas. It comes however, as a...
Marco Zanini is no rookie in the fashion system. With a background that counts experiences at Versace, Halston, Schiaparelli, Rochas and Santoni, the designer has, over time, developed a cult following his appointment at Rochas. It comes however, as a surprise, to why an experienced designer like Zanini would want to take a ‘gamble’ on himself and...