MIA (Missing in Action) : Mascara
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MIA (Missing in Action) : Mascara Credits: Valerio Mezzanotti
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MIA (Missing in Action) : Mascara Credits: Valerio Mezzanotti
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MIA (Missing in Action) : Mascara Credits: Valerio Mezzanotti / Nowfashioncom
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MIA (Missing in Action) : Mascara Credits: Regis Colin Berthelier
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MIA (Missing in Action) : Mascara Credits: Regis Colin Berthelier
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MIA (Missing in Action) : Mascara Credits: Guillaume Roujas
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MIA (Missing in Action) : Mascara Credits: Gio Staiano
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MIA (Missing in Action) : Mascara Credits: Regis Colin Berthelier
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MIA (Missing in Action) : Mascara Credits: Regis Colin
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MIA (Missing in Action) : Mascara Credits: Gio Staiano
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MIA (Missing in Action) : Mascara Credits: Gio Staiano
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MIA (Missing in Action) : Mascara Credits: Guillaume Roujas
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MIA (Missing in Action) : Mascara Credits: Regis Colin Berthelier
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MIA (Missing in Action) : Mascara Credits: Regis Colin Berthelier
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MIA (Missing in Action) : Mascara Credits: Gio Staiano
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Mascara. Such a no-brainer, in the beauty department. You wash your face in the morning, you use some moisturizer (with sunscreen, naturally), you put your mascara on and you’re good to go. Mascara is the foundation of our beauty wardrobe, even more so than foundation itself. 

At least, that is what we thought. Last season, we already saw some makeup artists (at Alexander Wang, Céline, Derek Lam) who were experimenting with a beauty look on the runway that featured no mascara at all. This season, mascara is the biggest no-show of all. 

Mascara was MIA at Alexander Wang, Marc Jacobs, Proenza Schouler, Zac Posen, Prabal Gurung, Jason Wu, Burberry Prorsum, Christopher Kane, Marni, Jil Sander, Fendi, Pucci, Dries van Noten, Balmain, Rick Owens, Christian Wijnants - the list goes on and on, and we haven’t even seen all of Paris yet. 

It’s easy to see why makeup artists (and the designers who are requesting the look) are enamored by it; no mascara makes the face more pure, less made-up, more modern, less fussy. It’s anti-glamour, in a way; the anti-Kardashian eye (and yes, we are aware of the irony that Kendall Jenner walked the Marc Jacobs show sans mascara). 

But what does this mean for regular women in the real world? Should we all toss our trusted tubes? 

Yes and no. Yes, because it’s always a good idea to mix up your routine and try something new. A softer eye means you can put more emphasis on a strong brow or lip, without feeling overly ‘editorial’. And you don’t need to be hardcore about it: you can still use eyeshadow (this is the way to try a vivid colour, as in the Altuzarra show) or draw a black pencil along the water line (as seen at Pucci). 

Plus, you can cheat a little: curling your lashes to open up the eye, using brown mascara for a similar softer and more natural effect, or putting mascara just on the top lashes, like Linda Cantello did at Armani. 

But if you don’t dare to go bare, you can always follow Prada’s lead, and pile on the good stuff as clumpy and spidery as you want - and still be à la mode.

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