Milan's Cool Club
Slideshow
Gallery
1
Milan's Cool Club Credits: Gio Staiano for NOWFASHION
Sunnei-Menswear-SS18-Milan-7135.jpg
2
Milan's Cool Club Credits: Anna Palermo for NOWFASHION
MSGM-Menswear-SS18-Milan-9353.jpg
3
Milan's Cool Club Credits: Anna Palermo for NOWFASHION
MSGM-Menswear-SS18-Milan-9447.jpg
4
Milan's Cool Club Credits: Anna Palermo for NOWFASHION
MSGM-Menswear-SS18-Milan-9465.jpg
5
Milan's Cool Club Credits: Regis Colin Berthelier for NOWFASHION
MSGM-Menswear-SS18-Milan-1120.jpg
6
Milan's Cool Club Credits: Guillaume Roujas for NOWFASHION
Marni-Menswear-SS18-Milan-0583.jpg
7
Milan's Cool Club Credits: Guillaume Roujas for NOWFASHION
Marni-Menswear-SS18-Milan-0591.jpg
8
Milan's Cool Club Credits: Guillaume Roujas for NOWFASHION
N21-Menswear-SS18-Milan-2966.jpg
9
Milan's Cool Club Credits: Guillaume Roujas for NOWFASHION
N21-Menswear-SS18-Milan-2971.jpg
10
Milan's Cool Club Credits: Guillaume Roujas for NOWFASHION
Damir-Doma-Menswear-SS18-Milan-1654.jpg
11
Milan's Cool Club Credits: Guillaume Roujas for NOWFASHION
Damir-Doma-Menswear-SS18-Milan-1698.jpg

While trends tend to be a thing of the past amid the changing landscape of fashion, one's spider senses can definitely start to tingle when there's a new mood or feeling being set. Sometimes it's something that’s already been there, it just needs a little more help to be put on the map and become visible. In Milan right now, that comes via a handful of brands and labels that, vibrant in aesthetic and tight in edit, are standing out and feeling fresh. Rising to the top like fashion flotsam they offer a viable answer to the inevitable editor to editor question - "What have you seen this week that you've liked?"

Now, here’s our answer:

Sunnei

Loris Messina and Simone Rizzo are the names behind the relatively new label Sunnei, which is out to celebrate "the Italian way of living" and for whom youth is the underpinning of their outlook. One certainly needs sunglasses to share it with them: this was a primary colourful and fun collection, but without any of the naivety or inexperience the aforementioned could potentially suggest. Following in the footsteps of MSGM is perhaps the best way to describe the feel but, as this was more in line with the artsy nature of Marni, it ultimately felt fresh, clean and contemporary.

MSGM

Massimo Giorgetti has clearly caught the travel bug - as it would seem have a few other designers in Milan this season. Punchy bright shades and cool-tech jackets in boxy but cool styles - and a great jumper that was colourful by decoration of the words of colours e.g. "blue" stitched on in blue etc - made this youthful with a taste for adventure. Of course Giorgetti has long been putting the contemporary spark into the traditional Milanese scene, and his vibrant and fun aesthetic is a signature - this one hitting that nail on the head once more.

Marni

For his second menswear collection at the helm of Marni, Francesco Rossi did a good job and provided something palate-cleansing amid a week of repeats or question marks. Patchwork and mismatched cropped shirting and a slight dishevelled-ness created a character who seemed like he was attempting to turn up to an office but who was really better suited to an artist's studio. Colours clashed in the way that they should and has become de rigeur for the brand. And in its changing of hands, from founder Consuelo Castiglioni to Risso, the new designer seems to be pulling it out of the bag far more when it comes to his menswear offerings.

No 21

Oh Alessandro Dell'Acqua just how do you manage to nail that effortless thing so well? In a postcard-print and beach-vista collection, he took us to the sea for cool blue shades and sandy tones in wearable looks that wandered from utility and travel nods to looking nonchalant - one of the sweatshirts was in fact emblazoned with "nonchalance". Cap berets made for a jaunty addition and there were layered T-shirts and plaid for a hint of grunge but only a hint. This was a light and easy-breezy collection that at times echoed moments of Prada past and present too - clearly collars and clean cuts are also on the brain in Milan - but it left us with a mental shopping list, and a desire to be by the sea. Dell'Acqua knows how to do effortless in the most practical and cool and contemporary of ways.

Damir Doma

There's always an artisanal strand that loops through the designs of Damir Doma; they feel arty and the designated wearer you know is a creative or conceptual sort. This was a whimsical collection but refined with it: not so artsy that it went twee and cliche but not so austere that it missed said point altogether. Silhouettes were amplified in sleeves and drawstring ties, draping off-piste and unexpected for something new and luxe in feel. Sportswear notes were the only thing that felt a little like they had hung around a little too long.

 

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Upcoming Milan and Paris Shows Cancelled
By Alice Ierace
In light of the spread of the Covid-19 epidemic worldwide, Camera Nazionale Della Moda Italiana...
By Alice Ierace
In light of the spread of the Covid-19 epidemic worldwide, Camera Nazionale Della Moda Italiana has announced that the Milano Moda Uomo fashion shows and presentations, scheduled June 19th to June 23rd 2020, will now take place during Milano Moda Donna edition in September 2020 instead. “We are...
In light of the spread of the Covid-19 epidemic worldwide, Camera Nazionale Della Moda Italiana has announced that the Milano Moda Uomo fashion shows and presentations, scheduled June 19th to June 23rd 2020, will now take place during Milano Moda Donna edition in September 2020 instead. “We are working on new digital formats and new ways of meeting to create, in the days provided by Milano Moda...
Net-A-Porter Shutters E-Commerce Indefinitely
By Elisa Carassai
Fashion e-commerce platform Net-A-Porter has bowed to pressure from its worried workers and...
By Elisa Carassai
Fashion e-commerce platform Net-A-Porter has bowed to pressure from its worried workers and stopped its online operations during the coronavirus emergency.“We have made the difficult decision to close our distribution centres in the US and Europe, thus temporarily suspending service in these...
Fashion e-commerce platform Net-A-Porter has bowed to pressure from its worried workers and stopped its online operations during the coronavirus emergency.“We have made the difficult decision to close our distribution centres in the US and Europe, thus temporarily suspending service in these regions including the Middle East. Our Asia Pacific service remains open.” Net-A-Porter explained in an...
Armani and Estée Lauder To Join The Fight Against Covid-19
By Alice Ierace
After being amongst the first brands to offer financial support amid the Coronavirus crisis and...
By Alice Ierace
After being amongst the first brands to offer financial support amid the Coronavirus crisis and amongst the first to announce the closure of all its stores to safeguard the health and wellbeing of its staff and clients, Giorgio Armani has now announced the conversion of all its Italian production...
After being amongst the first brands to offer financial support amid the Coronavirus crisis and amongst the first to announce the closure of all its stores to safeguard the health and wellbeing of its staff and clients, Giorgio Armani has now announced the conversion of all its Italian production sites to manufacture disposable lab coats for the personal protection of health workers committed...
Tokyo-Based Designers Reflect on the Effects of Covid on Fashion
By Elisa Carassai
While Italy may be at the epicentre of the pandemic at the moment, the Coronavirus crisis has...
By Elisa Carassai
While Italy may be at the epicentre of the pandemic at the moment, the Coronavirus crisis has been affecting every country, state and industry. Yet, how have designers been reacting? We talked to a series of designers who were supposed to present their collections at Rakuten Fashion Week in Tokyo...
While Italy may be at the epicentre of the pandemic at the moment, the Coronavirus crisis has been affecting every country, state and industry. Yet, how have designers been reacting? We talked to a series of designers who were supposed to present their collections at Rakuten Fashion Week in Tokyo and asked them about how, regardless of the cancellation of Fashion Week, they are reacting and...
Tomihiro Kono Explores Wigs' Hidden Power
By Alice Ierace
For the past 20 years, Japanese wigmaker Tomihiro Kono has been exploring the everchanging...
By Alice Ierace
For the past 20 years, Japanese wigmaker Tomihiro Kono has been exploring the everchanging relationship between hair, identity and transformation. Starting his career as a trained hairdresser in Tokyo in 1997, Kono relocated to London where he worked as a hairstylist for different publications,...
For the past 20 years, Japanese wigmaker Tomihiro Kono has been exploring the everchanging relationship between hair, identity and transformation. Starting his career as a trained hairdresser in Tokyo in 1997, Kono relocated to London where he worked as a hairstylist for different publications, including i-D and Dazed and Confused, and became a well-established name within the fashion industry...
Finding Joy in the Unexpected at Colville
By Elisa Carassai
When designer Molly Molloy and stylist Lucinda Chambers left Marni after more than 15 years...
By Elisa Carassai
When designer Molly Molloy and stylist Lucinda Chambers left Marni after more than 15 years working together, they both knew it couldn’t be the end of their friendship and mutual collaboration.And so Colville was born. Named after a street in London David Hockney used to haunt, the brand was...
When designer Molly Molloy and stylist Lucinda Chambers left Marni after more than 15 years working together, they both knew it couldn’t be the end of their friendship and mutual collaboration.And so Colville was born. Named after a street in London David Hockney used to haunt, the brand was established in Milan in 2018 and has become known for its rather unique and effortless way of merging a...
British Fashion Council Asks Government for Freelancers Support
By Alice Ierace
In an attempt to support and promote British fashion, the British Fashion Council has been...
By Alice Ierace
In an attempt to support and promote British fashion, the British Fashion Council has been engaging directly with the government in order to closely monitor COVID-19 updates, advice and support for businesses whilst, at the same time, ensuring that the challenges facing the industry are...
In an attempt to support and promote British fashion, the British Fashion Council has been engaging directly with the government in order to closely monitor COVID-19 updates, advice and support for businesses whilst, at the same time, ensuring that the challenges facing the industry are articulated to the government. In particular, BFC has been asking for support for businesses, including...
Blazé Milano and The Art Of The Blazer
By Elisa Carassai
Regardless of where you’re from and what style tribe you associate with, the blazer is and...
By Elisa Carassai
Regardless of where you’re from and what style tribe you associate with, the blazer is and remains an item of clothing with an innate timeless quality to it. After all, the garment has a rich history associated with it, as the prototypes of this item of clothing hail back to the uniform of rowers...
Regardless of where you’re from and what style tribe you associate with, the blazer is and remains an item of clothing with an innate timeless quality to it. After all, the garment has a rich history associated with it, as the prototypes of this item of clothing hail back to the uniform of rowers at Oxford and Cambridge, which were meant to keep them warm during chilly training sessions and...