Millennial Eye Candy at Valentino

Think the Gen Z winners of the Italian version of The Voice make unlikely front row guests at Valentino? Think again.

Yesterday’s show, held as usual at the Hotel de Rothschild, proved ideal for a younger generation. Not even the numerous eighties references and the Ryuichi Sakamoto music could drive the audience’s attention from the fact that this was a deeply youthful collection, from the footwear (all sneakers everything) up.

There were super skinny trousers, somewhere between suits and tracksuits, puffa jackets (a new collaboration with Grenoble-based brand Moncler, which is sure to be a best-seller), camo jackets and sweaters, and logo t-shirts. But Pierpaolo Piccioli has far from lost touch with his pre-existing clients, as proved by the copious amounts of black (most of the show was monochromatic, with a few vibrant colour-block looks interspersed here and there), the couture-esque embroideries (crystals everywhere were a welcome touch of eccentricity), and more grown-up looks, perfect for today’s jet-setting CEOs. But even those didn’t distract the millennials from the laser-focus attention they paid during the whole show. Which was the ultimate proof that the Italian maison has, once again, achieved a truly transgenerational collection.

Photo by Regis Colin Berthelier for NOWFASHION


See the full VALENTINO FW18 Menswear collection here.