This year marks the 60th anniversary of the Missoni brand. But at the menswear show no one was in a celebratory mood. The usually vibrant Missoni family stayed away from the venue as they waited to hear news about the brand’s CEO Vittorio Missoni, whose plane went missing in Venezuela earlier this month.
The misfortune of the Missoni family was in the minds of the audience as they watched the menswear show unfold on a sand covered catwalk crafted to resemble the signature zigzag style the brand is famous for. But as the show progressed, to the sounds of a twanging guitar, it was hard not to be impressed with how the brand continues to develop and evolve its knitwear niche in new and inventive ways.
This time the house took the majestic landscapes of North America, from the rich reds and sunset yellows of the Grand Canyon to the icy blues and grays of the Pacific Ocean, as inspiration. Interpreting the earth’s undulating strata or the sea’s swells into shawl collar knit tops, quilted vests, and a sporty nylon printed trench coat.
What was also worth noting in this collection were all of the collaborations on display. Missoni teamed up with Jean Machine to introduce denim jackets and jeans into the mix. The show’s slippers were created in partnership with C.B. Made in Italy which incorporated fabrics supplied by Missoni; as did Converse which used them to liven up its classic Jack Purcell style. Even the Missoni shirts got the hand-finished treatment thanks to the Italian shirt making brand Finamore of Napoli.
The seamless way these outside entities were incorporated into the collection shows just how clever this brand is about staying current and getting the best out of its partnerships. But maybe that shouldn’t come as such a surprise, being a family brand, Missoni knows how to play nicely with others.
- Jessica Michault