Surf’s up at Missoni, where designer Angela Missoni was inspired by the idea of young surfers who rise with the sun and escape from the city to catch a perfect wave before they return to their urban existence and their nine to five day job.
This translated on the runway to a collection that focused on a relaxed silhouette in more muted shades that hinted at the coastal colors - seaweed green deep ocean blue and sunrise reds and oranges – that surfers would see at dawn. The models, who walked out in fur tufted Birkenstock sandals, looked laid-back in loose cut pants, knitted hoodies or twin sets and nylon anorak jackets with a subtle jellyfish motifs. Even the crocheted blankets, worn like capes on a few of the looks, are sure to fine homes as bed throws next season.
To be honest the surf concept would have been hard to pick up on if it was not for the casting of long haired and bearded models and the retro Doors-esque organ music playing on the soundtrack. The same goes for the notion that the brand’s famed zigzag sweater motifs got there start in late 18th century Japanese photography.
But none of that really mattered in the end. Inspirations be damned. At the end of the day what Missoni is offering men next winter is a collection of beautifully made clothing in timelessly attractive patterns.