Moschino Goes to Cinecittà: Jeremy Scott's Cinematic Dream

It was drizzling outside Teatro 10 at Cinecittà Studios, right in front of the mythical and gargantuan Teatro 5, where the Italian director Federico Fellini conjured his papier-mache wildest dreams.



Backstage at the Moschino menswear Fall/Winter 2019 & women's Pre-Fall 2019 show in Rome. Photo: Courtesy of Moschino.


Inside the Studio 10 it was a Moschini vision. A risky hodge-podge of Moschino irony and Fellini decadence. The artificiality of the fashion set was palpable, as it happens with cinematic sets. Fellini's Via Veneto is a place of the mind and it was clear very soon that Moschino's set was meant to come alive on our smart digital screens.


White rows of Italian bar tables under green and red neon signs radiating the names of Fellini and Moschino in front of a reproduction of the ruins of the Baths of Caracalla and a drowning Emperor Costantino taken right from the movie Satyricon set the tone for the visual orgy to come.



Backstage at the Moschino menswear Fall/Winter 2019 & women's Pre-Fall 2019 show in Rome. Photos: Courtesy of Moschino.


The model Fran Summers opened the show in a quite stunning herringbone mens coat cinched at the waist with a porpora band melting Italian sartorial craftmanship with classical Roman memories. Herringbone coats, suits, bombers, and draped dresses were embroidered with Latin wording emanating macho antique Roman masculinity. 


Visibly fake gladiator armors were layered over suit jackets together with gladiator headdresses. A see-through feminine black frock with two Roman clappers covering the nipples stood out. Models sporting Felliniesque wigs, ostrich feathers, and duchesse dresses looked like deadly circus bourgeoisie.


There was a 30s surreal spirit hovering above the collection, embodied in the sparkling embroidered jingling suits and minidresses toned down by mess-merizing deconstructed parkas showing some sartorial bravery. Some guys were kings. They sported bright-hued tracksuits and surreal tailcoats under bejeweled crowns.



Backstage at the Moschino menswear Fall/Winter 2019 & women's Pre-Fall 2019 show in Rome. Photos: Courtesy of Moschino.

The reality of the artifice overcame Moschino’s artificial encyclopedia of pop. While grotesque bodies wearing glamourous dresses covered in parkas walked waiting for their next "ciak," the location felt drab. Jeremy Scott may not speak Italian, but he certainly does speak Moschino. And Fellini too.