Munn: London’s New Leading Name in Menswear

Could it be that already on day one of the London Menswear Spring/Summer 2020 season, just two shows in, that we saw the best collection of the week? It felt like that at Munn. The Seoul-based brand made a spectacular LFW debut, the designer Hyun-Min Han having been the recipient of an exchange programme between the British Fashion Council and Seoul Fashion Week, which took place back in March.



Munn Spring/Summer 2020 menswear show in London. Photo by Regis Colin Berthelier for NOWFASHION. 


“When I was studying fashion, I loved Alexander McQueen, so it’s such an honour to be here at London Fashion Week,” the designer explained backstage.


He took traditional Korean clothing styles and developed them in conjunction with athleisure and outdoors wear so that tech trousers ruched with gentle ruffles, drawstrings made everything breezy, and tailoring came with a beautiful windswept nature.


There was an air of Savile Row, appropriately, in the white thread that took the tailor’s basting stitch and made it a masterful feature; and there was a whiff of a surfer cool – splashes of neon orange here and there among clothes that spoke of total luxury.



Munn Spring/Summer 2020 menswear show in London. Photo by Regis Colin Berthelier for NOWFASHION. 


Han, who studied at the Samsung Art & Design Institute and launched his label in 2013, has long been known for his elegant blend of formalwear and whatever other ingredient he so chooses to add to that. On previous occasions, he’s been inspired by the book and film Ready Player One. Here, he chose to develop what he started last season – adding in Western influences.

It was beautiful, sophisticated, and polished with an expert finale to underline all of the above – each model came out in a “Munn” garment bag that had been transformed into a wearable tunic, not unlike the kind of conceptual parade we see at the likes of Thom Browne. That’s the way to make your mark. And if I were the BFC, I’d lock down an ongoing show slot with him because this label is destined for Paris.


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