A sustainable partnership isn’t something that happens very often, but when it does happen you know it’s bound to be something special.
Named after the Hindu god and patron of the arts ‘Shiva,’ the new lipstick was launched by Budapest-based brand Nanushka in collaboration with French Luxury brand La Bouche Rouge.
Known for their efforts in making sure the conversation about sustainable approaches within the beauty and fashion industry is acknowledged, both brands encourage ecologically responsible and more sustainable consumption.
In late October, the two brands paired up for a panel discussing the importance of environmental consciousness at both individual and industry levels, in the occasion of the grand opening of Nanushka's New York City store. Both brands were joined by other figures making waves in sustainable practices across industries.
Characterized by a sensual yet muted deep shade of red, the tone of the lipstick pays homage to the femme fatal within all of us, one that really identifies with the values of Nanushka.
“We wanted to create a glamorous, feminine shade that you feel comfortable wearing, just as women feel when they wear Nanushka – informally beautiful,” said Sandra Sandor, founder of Nanushka, in a statement.
The lipstick is also housed in a vegan leather reusable, refillable case and offered with a limited-edition lipstick pouch in Nanushka’s signature slip satin in “Himalayan Salt,” which was made out of deadstock fabric.
“We want to support all the designers like Nanushka who are reducing the use of plastic in the process of creation. Our lipstick is a manifesto of a new movement. As you may know, La Bouche Rouge is the first cosmetic brand in the world to avoid plastic on a global scale – from the production process to the design of its lipsticks and in the formula. We especially appreciate Nanushka’s modern, nomad, and gender-free aesthetic,” said Nicolas Gerlier, founder of La Bouche Rouge, in a statement.
The limited-edition lipstick is available now to buy online on Nanushka’s website.
Photo courtesy of BFA