As young designers, part of the temptation is to reinvent the wheel each time, but at the expense of losing a coherent set of codes that could have otherwise culminated in a strong brand identity. This probably explains the handful of one-hit wonders at London Fashion Week in the past.
Nasir Mazhar seems to understand this balance just fine. Each of his shows so far has been a direct development from his last and this collection is no exception. One might go as far as saying his design ethos is akin to that of his Antwerpen counterparts like Dries, who absolve themselves from the whims of ephemeral trends. This fall/winter 2014 women's collection featured a similar colour palette, glitter textures and basketball silhouettes seen at his menswear show in January. A slight variation is the maxi fur trims that supplied much sass. Above all this collection fuelled his latent theme of "need for speed" which has been in development over several seasons.
The signature strips emblazoned with his conspicuous "Nasir Mazhar" logo used throughout the collection lend more impact each time. It captures the brazen in-your-face attitude of his brand's persona. The harnesses motifs seem to suggest the call for added safety from a lifestyle of extreme speed. Mazhar's gang accessories (an adaptation of a motorcycle helmet), the racing suit paneling and the thigh high shin guards, add on to this vivid idea of rugged gear for a life in the fast lane - a world of street drifting, skid marks on carpark floors and the smell of burnt rubber. The Mazhar girl lives dangerously on the edge with an all-in outlook. And they take aggressive strides down the runway with their early 90s R&B tendrils intact to boot.
It is not hard to sense why Nasir Mazhar resonates so much with the urban youth. His clothes carry consistent visual cues throughout, and he pays much attention to the development of his accessories, which not only gives his collections depth but also creates accessible entry points to the brand. The bravado that the clothes carry mirror those of larger-than-life characters one might encounter in the "street" scene. It all comes together when the show draws to a close to roaring applause from his growing pool of fans. Nasir Mazhar is one unapologetic designer who is in the game for the long run, and cult status is imminent.