Fashion e-commerce platform Net-A-Porter has bowed to pressure from its worried workers and stopped its online operations during the coronavirus emergency.
“We have made the difficult decision to close our distribution centres in the US and Europe, thus temporarily suspending service in these regions including the Middle East. Our Asia Pacific service remains open.” Net-A-Porter explained in an official statement. “We are monitoring the situation very closely and will reopen our distribution centres as soon as it is safe to do so.”
The platform will, however, continue to create online content for its social media platforms and sending emails featuring inspirational daily content, from style escapism to beauty and wellness tips.
The statement comes after a ponderate decision Federico Marchetti, president of the Yoox-Net-A-Porter group, sent to all of its loyal customers explaining what measures the company had already been implementing in order to safeguard the health and safety of his employees, as well as explaining what the CEO has been doing to help with the crisis.
Other industry players have also grappled with disruptions in their e-commerce business, after stay-at-home orders issued worldwide impacted operations. Earlier this week, it was announced that British retailer Next would be taking the difficult decision to temporarily close its online, warehousing and distribution operations.