Attention to detail and simple, affordable designs are what Officine Générale offers to the man about town.
A subtle but inescapable retro vibe emanated from the cuts, classically handsome yet directionally current. By opting for a show rather than its customary presentation, the brand also highlighted the allure. Showing in Saint-Germain, it tapped into generations of men, strolling as the models did, chic and unprepossessing. If an antidote to a certain kind of peacocking was needed, this was it. Blazers were tailored softly, and trousers proposed an interesting proportion, nipped in at the waist and more relaxed at the thigh. Less athletic than what is currently ubiquitous, it nonetheless spoke of nonchalant elegance.
Founder Pierre Mahéo believes in quiet designs that speak for themselves. In the din of contemporary menswear, beautiful whispers get lost and Officine Générale could be easy to overlook, even for all its meticulous attention to detail and smart tailoring. But deep changes start with the first man who takes a stand. Beyond commercial necessity for the label, the ethics, in tune with growing preoccupations on sourcing and fair labor conditions, are what distinguishes this from other similarly priced fares. Officine Générale offers a conceptually sound business plan not just for itself, but also for a fashion ecosystem gasping for air.