OTB and Koché Ink Partnership

By NOWFASHION

In an attempt to expand its portfolio of emerging talent and established brands, Renzo Rosso’s OTB has reached a license agreement between its production unit Staff International and French designer brand KOCHÉ, both companies announced on Instagram Tuesday.

Designed by Christelle Kocher, Koché is the 2019 ANDAM Grand Prize winner and is known for its colorful, artsy renegade style. Koché said the union was a “strategic partnership.

In a press release, OTB later confirmed the news. “The agreement covers product research and development, production and worldwide distribution (retail, wholesale and online) of the KOCHÉ brand. The upcoming Fall/Winter 2020 collection will be the first output of the collaboration between the Paris-based brand and Staff International which will cover all product categories: ready- to-wear, footwear, handbags, and small leather goods, in both the women’s and the men’s offerings,” the statement said.

“I am very happy to team up with OTB. This strategic partnership and the high expertise of Staff International will enable KOCHÉ to reach the next level of its development. I am so enthusiastic to build the future of my brand with my inspiring mentor Renzo Rosso!” Kocher said.

In 2018, OTB posted over 1.4 billion euros in revenue and recently announced a development plan with over 200 million euros in investments over the next three years.

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