#PFW: See Now Buy Now

Fashion month is cause for serious wardrobe (re)consideration. And no more so than Autumn/Winter 2016 when the whole fashion landscape found itself in flux and a new see-now-buy-now model became one of the biggest “trends” to sweep across the season. So we spent Paris Fashion Week trialling this – in imaginary terms – to compile our ultimate we’ve-seen-it-we’d-like-to-buy-it-now-please list. Look back over our previous three instalments and catch the last below. Happy seeing and buying.


(Guillaume Roujas for NOWFASHION)


Saint Laurent

Widely believed to be Hedi’s final collection for the house of Saint Laurent (though in what capacity entirely is still a little unclear), the designer made sure it made impact: Dynasty impact. In fact, that – impact – has been something of his trademark ever since arriving at the house back in 2012. He makes a point. This season it was the Eighties, supersized. It was cocktail frocks and one-shouldered asymmetric numbers, big belts and shoulder shapes that took the era to a whole new level, literally. It won’t be everyone’s cup of tea, but then it’s fair to say he never has been – and that’s actually his winning formula. But there’s no denying these dresses, and this collection, has the power to seduce and will go down significantly one way or the other depending on what aspects of the rumour mill, and his next steps, turn out to be true.

Our full coverage of the Saint Laurent Fall/Winter 2016 ready-to-wear show to (re)discover here.


(Guillaume Roujas for NOWFASHION)



When it comes to Valentino, really, it’s all about the dress parade – post the day and outerwear – obligatory, as it’s ready-to-wear after all. But it’s lovely too – and this season revolved around Ballets Russes references for high necks and tutu styles, opera coats and beautiful bags. The way to wear these is neatly across the body and tucked under the arm. But, of course, if you’re shopping from Valentino, you’re really in the market for a dress – they encapsulate any princess ambitions you may have had a child. And if you can buy that, wouldn’t you?

Our full coverage of the Valentino Fall/Winter 2016 ready-to-wear show to (re)discover here.


(Valerio Mezzanotti for NOWFASHION)


Miu Miu

The girls had serious trouble strutting in the jewel-bedecked and encrusted heels at Miu Miu. But that didn’t detract from them leaping straight to the top of next season’s shopping list. We’ll take a bag too – almost resembling their own trinket-jewellery boxes enlaced with thick chains and boasting brooch fastens, they made for quite the covetable arm candy. Clothes-wise, it was a nod to a uniform base but rendered in brocades and denim. There was a wartime posterity but rediscovered in luxe and rich fabrications. It harked back to the Forties and Americana for varsity jackets and belted military jackets, sassy figure-sculpting dresses, and fuzzy stoles slung across a shoulder (a style note that travelled from London to Milan to Paris). Everything about Miu Miu’s sirens worked – though we may need an inch off the shoes come retail time.

Our full coverage of the Miu Miu Fall/Winter 2016 ready-to-wear show to (re)discover here.


(Guillaume Roujas for NOWFASHION)



It’s been three seasons (including this one) since Nadège Vanhee-Cybulski joined the house of Hermes following Christophe Lemaire’s departure. It took a couple of seasons for her to find her grove, but this was the season she got it. It felt new and fresh, but entirely Hermes too. The dresses at the end were especially winning, elegant with an ease. And the sock and shoe combinations were great styling notes.

Our full coverage of the Hermes Fall/Winter 2016 ready-to-wear show to (re)discover here.



VIDEO | LOUIS VUITTON READY TO WEAR FALL WINTER 2016 PARISDiscover all the looks online now.#LouisVuitton #PFW

Posted by Nowfashion.com on Wednesday, March 9, 2016


Louis Vuitton

Rope prints, asymmetric cuts and layering and a seriously great coat in look number three (and that’s for starters), Nicolas Ghesquière has a captive audience who’s not going anywhere anytime soon. He specialises in making a sharp wardrobe – but one that scales the heights of high fashion just as much as it does daily life. And that’s the clever thing. Because folks outside of fashion get scared easily. Mermaid hemlines and shapely puff sleeves that whispered of the historical were nice new developments here. If anything, the trouble will be working out just what one or two things to put on the list.

Our full coverage of the Louis Vuitton Fall/Winter 2016 ready-to-wear show to (re)discover here.



VIDEO | CHANEL READY TO WEAR FALL WINTER 2016 PARISDiscover all the looks online now.#Chanel #frontrowonly #PFW

Posted by Nowfashion.com on Tuesday, March 8, 2016



Chanel is always a lesson in styling for the most part. Because we all know what a Chanel wardrobe looks like and it really only ever wavers between a quite specific dynamic. That’s not a criticism at all. It’s just an observation. But what it does mean? Next season, hunt down pearls and layer them up in an over-clustered fashion; find yourself a jaunty hat and add them to the mix of your wardrobe.

Our full coverage of the Chanel Fall/Winter 2016 ready-to-wear show to (re)discover here.


(Guillaume Roujas for NOWFASHION)


Shiatzy Chen

This time around, Shiatzy Chen's Wang Chen Tsai-Hsia played with "all things feminine." Frills, pussy bows, glittery embroideries, beads, lace, and corsets were predominant elements of this collection and adorned cocktail attire and sportswear-inspired outfits and accessories. Our favorite outfit? A yellow A-line dress with Asian-inspired embroideries and a Victorian collar crafted from lace.

Our full coverage of the Shiatzy Chen Fall/Winter 2016 ready-to-wear show to (re)discover here.


(Regis Colin Berthelier for NOWFASHION)


Iris van Herpen

Focusing on her boundary-pushing signature style, the Dutch designer offered state-of-the-art techniques and surface design this season to embellish her many cocktails numbers – think 3-D printing, weaving, and folding; laser cutting and other ingenious techniques that push the status quo of regular ready-to-wear. Outstanding outfits this season included nude and silver hued body-con dresses that featured a subtle surface construction in iridescent chain-mail optic.

Our full coverage of the Iris Van Herpen Fall/Winter 2016 ready-to-wear show to (re)discover here.



VIDEO | KENZO READY TO WEAR FALL WINTER 2016 PARISDiscover all the looks online now.#Kenzo #PFW

Posted by Nowfashion.com on Wednesday, March 9, 2016



"Newness" was on Carol Lim and Humberto Leon's mind. In fact, the obsession with the here and now, collections that encompass an eclectic range of style references and cultural influences, is something we've encountered quite often this season – think the new design spirit à la Y/Project and VETEMENTS. KENZO's designer-duo, for their part, decided to reflect on the appreciation for what's to come. The result? A wild mix-and-match of tartans, tiger patterns, and vintage flowers that come in dark, glam-punk reminiscent colors and in empowering shapes – and it's highly desirable. 

Our full coverage of the Kenzo Fall/Winter 2016 ready-to-wear show to (re)discover here.