The pyrotechnics Philipp Plein pulled off at his Texas cowgirl-inspired ready-to-wear women's show made Roberto Cavalli's ring of fire look like something you toast s'mores on.
Like other Plein shows, where the special effects greatly overshadow the collections, his women's fall winter 2014 runway theater that culminated in a fiery explosion from a dusty desert gas station, was no exception.
From the start, the show was a real showdown of female audacity.
Singer Rita Ora emerged from a flatbed El Camino and stunned the crowd with an exuberant performance from the redneck stage that was set for her.
Unfortunately, none of us could Shazam her song because there was no wireless or 3G - not even in case we had to call the fire department or an ambulance from someone fainting in the shoulder-to-shoulder crowd that had spectators fanning themselves the whole show through.
Naomi Campbell got the fashion segment started, strutting out in a black gold studded furry jacket and matching gold boots and tote.
The rest of the collection included a lot of cowgirl accents like loud saddle style belts that also doubled as tube tops. The lineup also featured quite a bit of black and red tartan looks, including a floor-length prairie dress complete with a black sheriff-style vest and bolo tie.
Backstage Plein talked about his love for creating a live show.
"It's not difficult to make models walk up and down the runway. I have the possibility for ten to 15 minutes to take you on a journey. The show is a production," Plein told Now Fashion backstage.
And despite the theatrics, cacophony of applause and music and the intensifying heat from the catwalk pyre, fashion veteran Campbell strode down the runway with an undaunted beat in her step.
Watch the show!