Things got creepy at the Philipp Plein Spring/Summer women's show, when models on a conveyer belt were "transformed" from ordinary homo sapiens to #pleinpunk princesses.
Wild girl singer Courtney Love was the first to be subject to Plein's wicked experiment. With a robot banging away on the electric guitar, raspy-voiced Love kicked the show off crooning "Make Me Over" wearing a disheveled tank and tattered denim...She was quickly scooted away before Plein's droids could change her into a clone.
As with any new technology, the first trial failed but the rest of the show went according to plan.
Wiped of any emotion or remnants of their "old" less fashionable selves, motionless models were slowly made over before our eyes into more confident versions, as robotic machines accessorized them with sunglasses and tiny tote bags.
There were women of various Plein molds: the aspiring red carpet goddess wore floor-length metallic evening gowns and halter dresses. Others were reborn into badass girls with aviator glasses, studded leather jackets and shredded jeans. Smart sartorial looks like tuxedo vests and glittery evening suits enforced the image of a woman who knows what she wants and how to get it.
Certainly one of Plein's most costly stunts yet, he pulled out all the stops: drones zipping overhead, droids, robotic drummers and guitarists.
All of this begging the question: Just how far will Plein go to impress the fashion world and outdo himself?