Philipp Plein's Milanese Triple Threat

He did it –  again, again...and again! Philipp Plein. Plein Sport. Billionaire. Three days, three shows. Uff! No designer other than Philipp Plein is crazy enough to commit to three massive show productions within such a short lapse of time, right in the middle of Milan's men's fashion week. Like it to not, we were intrigued, which is why we snuck in backstage after Plein's second show –  the newly founded Plein Sport brand – to understand what motivated the German designer to dive into such risky yet fashionable endeavours. Here's what he had to say.

On his latest endeavor, Plein Sport.

Plein Sport is a very fast growing brand as it's the very first active luxury sport brand. Let me put it like this: Philipp Plein is a brand that is strong, loud, fun and fashionable. We have embroidery, we have strass, we have studs, we have leather, we have skulls – we have everything, and mainly we have fun. In sports, it's the exact opposite: you don't have skulls, you don't have stones, you don't have embroidery, you don't have bling. You only have sportswear. In fashion, you want to be sexy. In sport, you want to be comfortable and efficient and in order to achieve this you need to have the best possible quality, which is why we focus on active, resistant and intelligent materials and fabrics.”


Photo by Gio Statiano for NOWFASHION

On staging three shows in one fashion week.

“I can tell you guys, the toughest sport is fashion! It is very exciting for me because it is the first time I am able to show three brands in a row in one fashion week. It's also very challenging to put three shows together in such a short period of time, on such a huge scale, and to get three collections ready. I don't know any other business in the world that is as challenging as fashion. Believe me, it's always changing, and you always have to change with the fashions. Whereas in sports, you have one championship a year, or a world cup every four years, in fashion we have four championships each and every year! We play Spring/Summer and Fall/Winter and it's always new, and each season we start from scratch all over again – it's crazy!”

On managing a trinity of brands and his fast expansion.

''It's like having three different girlfriends. When I was younger – not now I'm old – I had 3 different girlfriends...just kidding! But I must admit, having three different brands sometimes feels like having three different girlfriends who have three different characters – you have to be able to split yourself and your time. Philipp Plein is my baby, my first baby, and when you have a baby, your newborn is always your most special baby – I know I am not supposed to say this, but you always have a special relationship with your first one. And Plein Sports is my second baby, it's not even 10 months old, but we already have 11 stores worldwide and we will we have over 30 stores by the end of the year. We're going to close the first year with a €50 million turnover, and that's sales on a wholesale basis. Billionaire, for its part, is quite a rock’n' roll brand,which celebrates tailoring and craftsmanship


Photo by Anna Palmero for NOWFASHION

On Billionaire, and fashion's discrepancy between the branded and the real customer.

''It's a menswear brand, worn by and dedicated to real, mature men who can actually not only afford the clothes on the runway, but who also look good in them. Today we see kids and teens on the runway sporting clothes that are targeted at customers who are 40 years old and upwards –  it's just so fake! The younger generation is not interested in this type of clothing, they don't really care, and the older generation who can afford it has a hard time identifying with young boys. I'm proud to be old, we all get old and we have to accept it. But the fashion world doesn't accept it.''


Photo by Guillaume Roujas for NOWFASHION

On designing for everybody –  and not just a selected few.

''That's why our shows are so big, I want everybody here! Other brands would say, “You're not an Editor-in-Chief', or 'you're not invited', or 'you're not important'”. But fashion is for everybody! People ask me why my shows are always so big, I tell them it's because a lot of people want to see them! I think we are representing the new generation, I think we're all part of the new generation. And times are changing.''

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
A Verdict on Digital Fashion Week
By Fabio Ciquera
In the past two weeks, we have witnessed an array of different and varied virtual presentations,...
By Fabio Ciquera
In the past two weeks, we have witnessed an array of different and varied virtual presentations, online happenings and symposia. One cannot accuse luxury houses to lack inventiveness, and there is a genuine appreciation for the quick turnaround in moving everything online. From Loewe to Prada and...
In the past two weeks, we have witnessed an array of different and varied virtual presentations, online happenings and symposia. One cannot accuse luxury houses to lack inventiveness, and there is a genuine appreciation for the quick turnaround in moving everything online. From Loewe to Prada and Dior, among the many names, the creative solutions have been exciting to watch. This new reality...
Revival LDN: The Upcycled Fashion Brand Aiming At Helping the Environment
By Alice Ierace
For years now, many fashion brands have added sustainability to their vocabulary and, through...
By Alice Ierace
For years now, many fashion brands have added sustainability to their vocabulary and, through research and proposals, have tried to lessen the fashion industry’s huge impact on the environment. However, despite the efforts, many are still the fast-fashion brands ignoring the issue. The problem is...
For years now, many fashion brands have added sustainability to their vocabulary and, through research and proposals, have tried to lessen the fashion industry’s huge impact on the environment. However, despite the efforts, many are still the fast-fashion brands ignoring the issue. The problem is that, no matter how sustainable they deem they are, we are still living in a fast-paced environment...
Reflections on Life post Lockdown at MFW
By Alice Ierace and Elisa Carassai
Etro Kicking off day two of Milan Fashion Week was ETRO presenting its Men’s Spring Summer 2021...
By Alice Ierace and Elisa Carassai
By Alice Ierace and Elisa Carassai
Etro Kicking off day two of Milan Fashion Week was ETRO presenting its Men’s Spring Summer 2021 and Women’s Resort 2021 collections with an informal gathering at Milan’s iconic Four Seasons Hotel. “We are finally back together, in the garden of this iconic hotel, in the heart of Milan’s...
Etro Kicking off day two of Milan Fashion Week was ETRO presenting its Men’s Spring Summer 2021 and Women’s Resort 2021 collections with an informal gathering at Milan’s iconic Four Seasons Hotel. “We are finally back together, in the garden of this iconic hotel, in the heart of Milan’s Montenapoleone district. We want to highlight that we are a family, that Etro is a family living in a world...
White Mountaineering Brings Back BLK Line
By Elisa Carassai
Showcasing at Paris Fashion Week, ’s White Mountaineering is the creative baby of Japanese...
By Elisa Carassai
Showcasing at Paris Fashion Week, ’s White Mountaineering is the creative baby of Japanese designer Yosuke Aizawa. This season, the designer not only presented an exclusive film directed by Daito Manabe from the Rhizomatiks, but he also decided to relaunch his original BLK line. Launched in 2009,...
Showcasing at Paris Fashion Week, ’s White Mountaineering is the creative baby of Japanese designer Yosuke Aizawa. This season, the designer not only presented an exclusive film directed by Daito Manabe from the Rhizomatiks, but he also decided to relaunch his original BLK line. Launched in 2009, White Mountaineering’s BLK Line proposed a new feel to outdoor wear with high-spec textiles and...
Digital Meets Local at Sunnei
By Elisa Carassai
Before lockdown started, Loris Messina and Simone Rizzo...
By Elisa Carassai
By Elisa Carassai
Before lockdown started, Loris Messina and Simone Rizzo were supposed to move in their newly-bought building, Casa Sunnei. Not being able to move in, and stuck quarantining home, the duo started reflecting on what they could do to move forward, at a slower...
Before lockdown started, Loris Messina and Simone Rizzo were supposed to move in their newly-bought building, Casa Sunnei. Not being able to move in, and stuck quarantining home, the duo started reflecting on what they could do to move forward, at a slower pace.  “During the lockdown, I realized we were moving at a pace that was too fast - we were...
A Play of Poetics at MFW
By Elisa Carassai
MSGM’s Midsummer Night’s Dream Kicking off the first day of Milan’s Digital Fashion Week was...
By Elisa Carassai
By Elisa Carassai
MSGM’s Midsummer Night’s Dream Kicking off the first day of Milan’s Digital Fashion Week was Massimo Giorgetti’s MSGM, with a film celebrating the new Milanese generation of young creatives, as well as the joy of life post-lockdown. Inspired by writer Isabella Santacroce’s book Fluo: Storie di...
MSGM’s Midsummer Night’s Dream Kicking off the first day of Milan’s Digital Fashion Week was Massimo Giorgetti’s MSGM, with a film celebrating the new Milanese generation of young creatives, as well as the joy of life post-lockdown. Inspired by writer Isabella Santacroce’s book Fluo: Storie di Giovani a Riccione (“Fluo: Stories of Young People in Riccione”) – who also happens to be from...
Purity and Tradition Intertwine at MFW
By Alice Ierace
Prada and The Show That Never HappenedFew people do fashion quite like Miuccia Prada. After the...
By Alice Ierace
Prada and The Show That Never HappenedFew people do fashion quite like Miuccia Prada. After the announcement back in February stating that Raf Simons would become the brand’s new co-creative director, today we were lucky enough to witness Miuccia’s last solo collection – her final bow after three...
Prada and The Show That Never HappenedFew people do fashion quite like Miuccia Prada. After the announcement back in February stating that Raf Simons would become the brand’s new co-creative director, today we were lucky enough to witness Miuccia’s last solo collection – her final bow after three decades of unforgettable shows.Of course, a simple presentation wasn’t in the plan – it needed that...
Auralee’s Imaginary Journey Through Time
By Alice Ierace
Firstly launched in Tokyo, designer Ryota Iwai decided to present Auralee’s latest Spring/Summer...
By Alice Ierace
Firstly launched in Tokyo, designer Ryota Iwai decided to present Auralee’s latest Spring/Summer 21 collection during digital Paris Fashion Week as one of the major independent fashion brands.As a brand, Auralee is renowned for its magnificent clean silhouettes, impeccable quality and minimal...
Firstly launched in Tokyo, designer Ryota Iwai decided to present Auralee’s latest Spring/Summer 21 collection during digital Paris Fashion Week as one of the major independent fashion brands.As a brand, Auralee is renowned for its magnificent clean silhouettes, impeccable quality and minimal styling. Its aim? A full exploration into the development of their own fabrics. By taking inspiration...