When Instagram icons Nick Wooster and Simone Marchetti strutted down the open-air runway of Ports 1961 in Florence's Piazza Ognissanti, the natural assumption that came to mind is that this might become a "thing."
Much like the models-taking-selfies-at-the-end-of-the-show thing and the celeb-moms-bringing-babies-to-fashion-shows thing, social media celebs modeling during fashion week might just be the next THING to alter runway shows forever.
In his second menswear collection with Ports 1961, Milan Vukmirovic also showed Pitti Uomo that Ports is forging ahead with its push to attract a much younger demographic.
Acting as a testament to this were the surfboards and skate gear that made its way down the catwalk. With ethnic prints and strips of rustic materials enhancing shorts suits and hi-tops, Ports 1961 was defined as a rolling stone that never forgets his iPhone and his skateboard when he sets off for overseas voyages.
Tie-dyed denim with Vukmirovic's signature Camo star print – a salute to motocross culture – was accompanied by nabuk overcoats and jacquard collars. Basketball tanks and oversized shorts gestured to a metropolitan man who is first a sportsman and second the founder of a tech start-up.
Ultimately, Vukmirovic, who joined Ports after stints at Trussardi and Jil Sander, exhibited that his focus is very much on sportswear and that Ports’ minimalist past is far behind them.