Pyer Moss Discloses Plans for a Drive-In Event for NYFW

While the future of the fashion show is still uncertain, it seems that, as of late, designers are trying to find ways of engaging with their audience in the most creative ways.

One of these is American designer Kerby Jean Raymond of Pyer Moss, who just announced he would be presenting his film ‘American Also,’ a feature film documenting the two years leading up to the boundary-pushing Pyer Moss spectacular that took place last September at Kings Theatre in Flatbush, Brooklyn, planned to take place at a drive-in event during the upcoming New York Fashion Week in September.

“It’s always been our mission to show the amount of thinking and laboring that goes behind putting together a collection—we’ve been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years,” said Jean-Raymond in a statement. “This film aims to show the love and care our entire company puts into every single moment we create and will show that we appreciate fashion as an art form and communication tool that we’ve used to embolden a community around us.”

Moss also plans to showcase the film at multiple drive-in spaces across a number of cities across the nation, the first of which will be in his home neighbourhood of Queens, New York—and drop a collection around the time of the documentary's premiere.

From Seoul to Berlin and LA, ever since the COVID crisis struck drive-ins have been popping up globally as a way to enjoy a movie in safety. Will this, however, work for fashion?

We’ll just have to wait and see, but judging by his past successes, we have faith Jean-Raymond will get the job done.

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Hindsight: Yale Photography On Sexuality and Mundanity
By Sasha Regazzoni
“When you think of your insides, do you imagine a river or...
By Sasha Regazzoni
“When you think of your insides, do you imagine a river or a volcano or … ? What is pleasure without climax? Can there be art without ego?”   In the opening essay of ‘Hindsight’, Yale School of Art’s 2020 MFA Photography graduate show which...
“When you think of your insides, do you imagine a river or a volcano or … ? What is pleasure without climax? Can there be art without ego?”   In the opening essay of ‘Hindsight’, Yale School of Art’s 2020 MFA Photography graduate show which launched last week, writer and visual artist Carmen Winant poses a series of “Questions for...
Neorealist Beauty Meets Italian Craftsmanship with 'Il Traffico'
By Amanda Ballerini
In our newly-minted column on independent brands, our favourite 'Instagram Scouter' Amanda...
By Amanda Ballerini
In our newly-minted column on independent brands, our favourite 'Instagram Scouter' Amanda Ballerini talks shoes, cinema and what they represent and eventually become, with independent brand Il Traffico's designer Marco Antonio Marra.I first discovered Marco Antonio Marra's work some months ago...
In our newly-minted column on independent brands, our favourite 'Instagram Scouter' Amanda Ballerini talks shoes, cinema and what they represent and eventually become, with independent brand Il Traffico's designer Marco Antonio Marra.I first discovered Marco Antonio Marra's work some months ago via Instagram. At the time, his page called' Il Traffico' was a project in development, physical...
Levi’s Celebrates 501 Day
By Alice Ierace
Levi’s, the brand behind the iconic blue denim, has been quite active on Instagram. Over the last...
By Alice Ierace
By Alice Ierace
Levi’s, the brand behind the iconic blue denim, has been quite active on Instagram. Over the last few weeks, music and denim fans alike have been tuning in and rocking out to the brand’s 5:01 Live series on Instagram for live-streamed concerts, panel talks and customization sessions. Today, they...
Levi’s, the brand behind the iconic blue denim, has been quite active on Instagram. Over the last few weeks, music and denim fans alike have been tuning in and rocking out to the brand’s 5:01 Live series on Instagram for live-streamed concerts, panel talks and customization sessions. Today, they celebrate the birthday of their iconic 501 blue jean with live performances from around Europe and...
NYNNE’s Nordic Heritage
By Alice Ierace
“I have always been a creative soul since I was little, in...
By Alice Ierace
By Alice Ierace
“I have always been a creative soul since I was little, in many different aspects, drawing, sewing and dancing. I have always been interested in design being a way of free expression. Fashion is a language; it reveals a lot about you as a person and how...
“I have always been a creative soul since I was little, in many different aspects, drawing, sewing and dancing. I have always been interested in design being a way of free expression. Fashion is a language; it reveals a lot about you as a person and how you want to express yourself,” tells us Nynne Kunde, founder of her eponymous brand...
The Future of Beauty in The Era of Coronavirus
By Ludovica Parisi
With new challenges brought by COVID-19 have come new opportunities for retailers to rethink...
By Ludovica Parisi
With new challenges brought by COVID-19 have come new opportunities for retailers to rethink their selling strategies.How the beauty industry is dealing with the pandemic and, most importantly, how will in-store experiences change with the new social distance enforcement and safety measures are...
With new challenges brought by COVID-19 have come new opportunities for retailers to rethink their selling strategies.How the beauty industry is dealing with the pandemic and, most importantly, how will in-store experiences change with the new social distance enforcement and safety measures are questions that need answers. From global firms to high-street brands, the beauty world has reacted...
By Maria Host-Ivessich
In Nowfashion’s newly-minted column on scents, self-defined ‘perfume-nerd’ and director Maria Host-Ivessich asks world-renown master perfumer Francis Kurkdijan about one of the most recurring themes in his work as a perfumer: duality.   Looking at...
In Nowfashion’s newly-minted column on scents, self-defined ‘perfume-nerd’ and director Maria Host-Ivessich asks world-renown master perfumer Francis Kurkdijan about one of the most recurring themes in his work as a perfumer: duality.   Looking at the way society and the relationship of the individual with his own identity is evolving, how do...
Designers Share a Proposal For Rewriting Fashion
By Alice Ierace
A group of independent designers, executives and retailers...
By Alice Ierace
A group of independent designers, executives and retailers from around the world has shared a proposal for the global fashion industry to rethink how the industry could and should work. The Covid-19 crisis has made the need for change within fashion more...
A group of independent designers, executives and retailers from around the world has shared a proposal for the global fashion industry to rethink how the industry could and should work. The Covid-19 crisis has made the need for change within fashion more urgent than ever whilst also providing a powerful opening for dialogue and a rewiring of the system...
Alberto Candiani on the Future of Sustainable Denim
By Elisa Carassai
While Italy may perhaps be well-known globally for its family-run companies, especially the ones...
By Elisa Carassai
While Italy may perhaps be well-known globally for its family-run companies, especially the ones whose focus lies on craftsmanship and Made-In-Italy, it isn't mainly known for its innovations in sustainability. And, in a day and age where the discussion on this particular theme is becoming more...
While Italy may perhaps be well-known globally for its family-run companies, especially the ones whose focus lies on craftsmanship and Made-In-Italy, it isn't mainly known for its innovations in sustainability. And, in a day and age where the discussion on this particular theme is becoming more and more urgent, Candiani, the denim mill hailing back to 1938, has, over time, stood out due to its...