While the future of the fashion show is still uncertain, it seems that, as of late, designers are trying to find ways of engaging with their audience in the most creative ways.
One of these is American designer Kerby Jean Raymond of Pyer Moss, who just announced he would be presenting his film ‘American Also,’ a feature film documenting the two years leading up to the boundary-pushing Pyer Moss spectacular that took place last September at Kings Theatre in Flatbush, Brooklyn, planned to take place at a drive-in event during the upcoming New York Fashion Week in September.
“It’s always been our mission to show the amount of thinking and laboring that goes behind putting together a collection—we’ve been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years,” said Jean-Raymond in a statement. “This film aims to show the love and care our entire company puts into every single moment we create and will show that we appreciate fashion as an art form and communication tool that we’ve used to embolden a community around us.”
Moss also plans to showcase the film at multiple drive-in spaces across a number of cities across the nation, the first of which will be in his home neighbourhood of Queens, New York—and drop a collection around the time of the documentary's premiere.
From Seoul to Berlin and LA, ever since the COVID crisis struck drive-ins have been popping up globally as a way to enjoy a movie in safety. Will this, however, work for fashion?
We’ll just have to wait and see, but judging by his past successes, we have faith Jean-Raymond will get the job done.