Italian luxury fashion house Prada has announced the appointment of Raf Simons as co-creative director of the brand. Simons will be working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making.Officially starting on April 2nd of this year, the first Prada collection designed by both Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, which will be presented in Milan in September 2020.
“This partnership, encompassing all creative facets of the Prada label, is born from a deep reciprocal respect and from an open conversation,” explained the brand in a statement. “It is a mutual decision, proposed and determined by both parties. It opens a new dialogue, between designers widely acknowledged as two of the most important and influential of today.”
The partnership will also represent a new approach to the definition of creative direction for a fashion brand – a strong challenge to the idea of singularity of creative authorship – whilst showing, at the same time, a bold reinforcement of the importance and power of creativity in a shifting cultural landscape.
“As times change, so should creativity,” added the brand. “The synergy of this partnership is far-reaching. It is a reaction to the era in which we live - an epoch with fresh possibilities, permitting a different point of view and approach to established methodologies. It can also be seen as the first step towards broader scopes of interaction - an initiation of free exchange and collaboration, a questioning of creative conventions.”
Prada is known for its innovating identify and its willingness to constantly push boundaries, experiment and to take opportunities to advance. “The distinct values and ethos of the Prada brand remain unchanged: this radical creative dialogue, indeed, is a reiteration of the philosophies of both Miuccia Prada and Raf Simons,” continued the brand. “It is perfectly in tune with each designer’s individual history of reinvention, provocation, brave exploration and the power of ideas - now, brought together.”