Renovation / Transformation



This year’s NOWFASHION holiday gift to its readers is a lilting last look at the fall 2014 haute couture artisanal collection from Maison Martin Margiela.



Over the years the brand has made a name for itself by thinking outside the box when it comes to fashion. Continually reimagining wardrobe staples by repurposing fabrics, fastenings and household objects so that everything that was once familiar suddenly becomes something new and unexpected.

It is an aesthetic that was pushed to its creative limits with Margiela's couture collections. Within these shows lived truly one-of-a-kind creations born form the brand’s collective mind. Textile remnants, abandoned baseball gloves and metallic candy wrappers have all been worn with aplomb on the house’s couture catwalk over the years.

For its fall 2014 collection MMM took the world’s castoffs and upcycled them to perfection. Dresses were embellished with bottle caps. A bustier was built from a trashed "I Love You" helium balloon. And a polka dot concept on a series of garments was brought to life by sewing on an assortment of worthless pocket change. In these fashion shoots such pieces and more are given a place of honor.

And in doing so, this final couture shoot marks the end of one chapter and the beginning of another for the brand that Martin Margiela built.

A house known for transformation is in the process of going through its own metamorphosis. In just a few weeks, John Galliano, who was recently appointed creative director of the brand, will present his first haute couture collection. The event will also mark the designer’s return to fashion after being ousted from Christian Dior and his signature fashion house in 2011.

Will the house, famous for its ability to reinvent and rehabilitate, be able to do the same thing for the disgraced designer? The world will have to wait until January 12th when Galliano unveils his debut collection in London.

Until then, let this cathartic haute couture artisanal collection from Maison Martin Margiela sooth your soul over the holiday season.

Maison Martin Margiela Ready To Wear Fall Winter 2014 Paris
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