The Salvatore Ferragamo brand has recently been seeing some big growth in its sales numbers in South America, so perhaps that fact went into the mix when designer Massimiliano Giornetti was pulling together ideas for his Spring/Summer 2016 collection. There was clearly a south-of-the-border vibe to the show and the easy sense of feminine elegance in that region of the world is what warmed up this rather standoffish show.
Let’s start at the end, because that was where this collection finally began to gel into something worthy of note. That was when a series of colorful striped and ruffled lighthearted sundresses took a turn on the catwalk.
Before that, the collection – with its assortment of stringy tied together tops and pants, some glossy black pieces that leaned a little too closely to looking like trash bag material, and an assortment of feather embellished designs – felt disjointed and austere. Even the summer dresses in tiers of ruffles and straps topped off with sweet little bows read a bit matronly in their execution.
In the end, the final look – a pink and blue off the shoulder ruffled maxi dress – was really where Giornetti should have started building this collection. It was the outfit that stole the show with its joie de vivre and showed so much youthful potential.