Seoul Fashion Week: From Cottweiler to Kate Moss

Was it a coincidence that Kate Moss was spotted fresh off the plane in Seoul the very same week as the city’s bi-annual fashion week took place? Well, unfortunately, it seems yes – there have been no sightings to report of the supermodel at any shows this season (though reportedly she was in town for a fashion event). But that didn’t deter from the buzz that Seoul, as arguably the emerging fifth fashion capital, had to offer.  



Backstage at the Cottweiler Fall/Winter 2019 show in Seoul. Photos: Courtesy of Seoul Fashion Week.


“This is a totally new experience for us and we didn’t know what to expect,” enthused Ben Cottrell of London menswear label Cottweiler, which joined the schedule this time as part of a new sponsorship team-up between Seoul Fashion Week and the British Fashion Council, the only international label to do so. “It’s been really inspiring to do something here; it’s like a brand-new challenge,” continued Cottrell, his co-designer Matthew Dainty, in agreement. “There’s a different energy for sure; there’s a real passion.”


The designers had restaged their Autumn/Winter 2019 collection especially for the occasion but made a few additions, showcasing some pieces that had previously not been seen as well as adding a new element. “London was quite subculture-related with all of those masculine codes. This was more about feminine touches,” explained Dainty. “More eveningwear.” Which was a direction that really suited them, it has to be said. As must the fact that even having already seen the collection the first time round in London, this didn’t feel like a repeat at all. 



Backstage at the Cottweiler Fall/Winter 2019 show in Seoul. Photos: Courtesy of Seoul Fashion Week.


Cottweiler in Seoul: it was the perfect exchange, keeping in mind the prevalence of streetwear and sportswear here, which is far from a faddy trend but a definable style trait – a slick and precise interpretation which is part of the Cottweiler DNA. 


But Seoul has plenty of its own star designers, too: see our pick of some of the best collections and looks here. And three standout names to note are Minjukim, D-Antidote, and Munn, all of whom have very different aesthetics (feminine and cute; a sporty finesse; rich and layered, respectively) to counter the archetypes. Which is what makes Seoul Fashion Week such a creative hub – in line with London – to be. 



Backstage at the D-Antidote Fall/Winter 2019 show in Seoul. Photo: Courtesy of Seoul Fashion Week.


“Honestly, I want to be one of the greatest. I will try and we will see,” said Maxxi J’s Lee Jaehyeong backstage when asked about his plans for the future. The designer, who had been inspired by the idea of extra-terrestrials for Autumn/Winter 2019, trained at London College of Fashion and made his menswear debut at Seoul Fashion Week in 2017. “I love fashion shows, and I think more and more I’m getting better; there are more possibilities.” 


Hence why something like sponsorship and exchange programmes – for which there are plans to be rolled out further – make for such a great idea. Everyone benefits. 



Backstage at the MAXXIJ Fall/Winter 2019 show in Seoul. Photos: Courtesy of Seoul Fashion Week.

And notably because Seoul loves fashion in a way that can get lost among the big four capitals. There’s excitement and enthusiasm – and it goes beyond the looks on the catwalk. Street style is next level but authentic, devoted and experimental. Shows are packed out with fans and the public as well as the press and buyers. And while a penchant for hybrid styles remained from last season, and no doubt before that, this season saw a shaking off of such blanket trends in favour of something that’s well worth coming back to see again next time, with or without Kate Moss.


SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
The Show Goes on in São Paulo
By Jorge Grimberg
“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of...
By Jorge Grimberg
By Jorge Grimberg
“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of the past few years and throughout this scenario, SPFW has become a tool to keep the system alive,” said Paulo Borges, the CEO and founder of São Paulo Fashion Week, which will close its 48th edition on...
“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of the past few years and throughout this scenario, SPFW has become a tool to keep the system alive,” said Paulo Borges, the CEO and founder of São Paulo Fashion Week, which will close its 48th edition on Friday. A visionary ahead of his time, Borges started São Paulo Fashion Week 24 years ago. The...
Chloé and UNICEF to Empower Young Women
By NOWFASHION
The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just...
By NOWFASHION
The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just announced a new 3-year global partnership to advance gender equality through innovative tech solutions developed with and for adolescent girls.The partnership will include support to flagship UNICEF...
The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just announced a new 3-year global partnership to advance gender equality through innovative tech solutions developed with and for adolescent girls.The partnership will include support to flagship UNICEF programming models that equip adolescent girls and young women from Bolivia, Jordan, Morocco, Senegal,...
Shanghai: Tech and Tribal Culture
By Jing Zhang
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their...
By Jing Zhang
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between...
In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between Xintiandi (home to shows on the main official schedule) and the Labelhood runway platform – this time...
How Shanghai Could Change Fashion
By Gianluca Cantaro
When you are in Shanghai, the only thing you need to worry about is always keeping your phone...
By Gianluca Cantaro
By Gianluca Cantaro
When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on...
When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on transactions and, I guess, fewer tax evasion problems (at least for shopping). This is one aspect of the...
Lindbergh Film to Premiere in Milan
By Sofia Celeste
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo...
By Sofia Celeste
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The...
Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The Lindbergh documentary was directed by Jean-Michel Vecchiet, who also depicted the life of Jean-Michel...
Sophia Kokosalaki Dies
By Jessica Bumpus
The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death...
By Jessica Bumpus
By Jessica Bumpus
The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death was reported by the culture minister for Greece, Lina Mendoni, on Monday."It is extremely sad when a young person dies, a creative spirit, a dynamic and self-made woman who starred in the harsh and...
The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death was reported by the culture minister for Greece, Lina Mendoni, on Monday."It is extremely sad when a young person dies, a creative spirit, a dynamic and self-made woman who starred in the harsh and competitive world of international fashion for a 20-year period," she said Kokosalaki, who had dressed...
Decoding Fashion's 2.0 Buying Trends
By Anissa Draa
In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for...
By Anissa Draa
In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for designer clothes and accessories – both on- and offline – are constantly on the look-out for authenticity and want to be engaged in new, unique ways. Anissa Draa, e-buyer at French department store...
In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for designer clothes and accessories – both on- and offline – are constantly on the look-out for authenticity and want to be engaged in new, unique ways. Anissa Draa, e-buyer at French department store Printemps, discusses the status quo of fashion buying and its challenges and what it takes to perfect...
Beauty Built on AI
By Sofia Celeste
Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered...
By Sofia Celeste
By Sofia Celeste
Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered fashion collections are already on the market, there is no better time than the present for the beauty industry to dive in head first. Yoox, Amazon, Alibaba, and fast fashion retailers like H&M and...
Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered fashion collections are already on the market, there is no better time than the present for the beauty industry to dive in head first. Yoox, Amazon, Alibaba, and fast fashion retailers like H&M and Zara have all invested heavily in artificial intelligence, an innovation that has been at the core of...