With half of the world’s population under some form of lockdown to slow the spread of Covid-19, most activities have been dramatically curtailed, including illegal ones. Official figures suggest that crime has plummeted in many big cities. 

Despite this, an official report by The Economist has revealed that, although most types of crime have indeed fallen in recent weeks, reports of domestic violence have increased up to 40%. 

Thus, to address this alarming situation, the U.S. subsidiary of Sephora has reaffirmed its commitment to fighting this plague thanks to an in-house program called Sephora CARES. 

The in-house program stems back to 2017 when, following the loss by of two U.S. based Sephora employees, the North American subsidiary of the beauty company took action to combat domestic violence. A year later, the brand introduced Sephora CARES, a specific initiative developed within the scope of its Sephora Stands social and environmental impact programs. Sephora CARES is structured around building awareness of the issue, training on how to help victims and individual support. The plan was launched across the country in October 2018 in conjunction with domestic violence month. Sephora CARES aims to assist employees facing domestic violence and to help those around them provide active support. The three pillars of the Sephora CARES effort are awareness, training and support.

Since its first introduction, the program has helped numerous employees. However, given the situation, this is an issue that cannot be addressed without long-term efforts, which is why Sephora is reaffirming its commitment to pursuing support for victims and bringing the issue of domestic violence to light.