Under the aged brick vaulted ceilings of a deconsecrated church in the heart of Milan, Sergio Rossi created a dreamlike parallel universe where satin heels floated among butterflies and emerald pumps reposed on lush beds of moss.
"We have created an emotional garden, like a secret garden in Venice," Brand Director Angelo Ruggeri told Now Fashion.
The intricately-fashioned accents and patterns amped the fall winter 2014 women's lineup from just a shoe collection to an assortment of fine jewels. Dominated by themes like the Butterfly, Mermaid and Venetian Carnival, the collection was embellished with luxe detailing like graded sequins embroidered on tulle like the scales of a fish, gold edging on black suede sandals and marabou stork feathers crowning slippers and boots.
But with varying themes and patterns that really had no relationship to one with the other, the collection risked to lack a common theme.
Ruggeri said the details and the pursuit of authentic craftsmanship are his real focus.
"Here we combine the poetic and the romantic, the dramatic and the Gothic," Ruggeri said, as the sound of cascading water filled the space. "In luxury you have to talk to the inspiration [or dreams] of a woman," Ruggeri said.