Shanghai Fashion Week has received understanding and support from various parties in the industry since the decision to the postpone AW20 edition was made due to the pneumonia epidemic caused by the coronavirus.
To further implement the task of epidemic prevention while protecting the health and safety of partners, audience and staff, SFW has decided to make changes regarding the organisation of this season's activities and look for solutions to maximise efficiency.
Shanghai Fashion Week has always taken the role as industry explorer and pioneer and, through communication and careful planning with various parties, it has been decided to launch Shanghai Fashion Week Special Edition - Tmall Cloud Fashion Week from 24th to 30th March.
“We are confident that with everyone's joint efforts, we will present a refreshing fashion event inside and outside the industry, and actively promote the improvement of service consumption and expansion of emerging consumption to help social and economic development,” SFW said in a statement.
”To ensure the prevention and control of the epidemic situation, this season, we will no longer make first time deployment for the trade exhibition section. Each co-operative trade exhibition will adjust accordingly according to its actual situation and local conditions.”
Official updates on the event will be shared on Shanghai Fashion Week’s media channels.